All resources

The resource I wish I had when I was in your shoes: actionable, no-fluff content that solves real growth problems and helps you scale smarter.

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Topic

Growth Foundations

Optimise the engine room of growth. Tools, workflows, and systems to streamline operations and reduce fires, tailored for growth teams.

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Growth Foundations
Topic

Compound growth

Compound growth is about using leverage to create exponential outcomes in business. Instead of relying on isolated tactics, it involves optimising multiple interconnected factors that work together.

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Compound growth
Topic

Working smarter

Eliminate repetitive tasks, automate busywork, and implement systems that free up time for strategic work that actually drives growth.

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Working smarter
Topic

Demand generation

Growth starts with demand—without it, sales rely on luck. The problem isn’t just traffic; it’s attracting the right audience with the right message so they engage and convert.

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Demand generation
Topic

Marketing operations

Streamline your marketing tech stack, automate workflows, and ensure data flows properly across every stage of the funnel.

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Marketing operations
Topic

Marketing funnel

Getting traffic is one thing—turning it into leads is another. A weak funnel means prospects drop off before they even reach sales. Without a structured approach, conversion rates stay low.

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Marketing funnel
Topic

Sales operations

Structure your CRM and sales processes to track, qualify, and convert leads seamlessly. No more lost opportunities.

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Sales operations
Topic

Sales pipeline

Even with strong demand and a steady flow of leads, deals stall without a structured sales process. Without consistency, follow-ups get missed, prospects ghost, and conversion rates drop.

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Sales pipeline
Topic

Data-driven growth

Build a scalable, insights-driven foundation for marketing and sales by ensuring your data is accurate, connected, and actionable.

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Data-driven growth
Topic

Contract value

Revenue shouldn’t rely solely on closing new customers. Without a structured approach to pricing, upsells, and retention, businesses stay stuck in a cycle of constantly chasing new deals.

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Contract value
Topic

Growth Strategy

Growth strategy is about leveraging the right factors to drive exponential results. By optimising key growth engines, businesses can create compounding effects that accelerate long-term success.

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Growth Strategy
Customer research
Guide

Customer research

Understanding your customers is the foundation of effective marketing. This guide walks you through customer research methods, including interviews, surveys, and data analysis, to uncover insights that drive better messaging, positioning, and conversion.

Growth scorecard
Guide

Growth scorecard

Tracking progress is key to sustained growth. This guide covers how to set up a weekly scorecard meeting, track key metrics, and make data-driven decisions to keep your team focused on high-impact growth activities.

Creating B2B ads
Guide

Creating B2B ads

Your messaging, targeting, and creative must compel action. In this step, you'll learn how to craft high-performing B2B ads that generate interest and drive engagement. By refining your positioning and campaign setup, you'll maximise conversions while keeping acquisition costs under control.

Lead capture
Guide

Lead capture

Every visitor is a potential customer. In this step, you'll learn how to optimise lead capture with better forms, landing pages, and conversion pathways. You'll remove friction and create an experience that encourages more website visitors to take action and enter your pipeline.

B2B A/B testing
Guide

B2B A/B testing

Master the foundations of A/B testing in a B2B context. This guide equips you with the tools to set up your first experiment, analyse results, and build a sustainable testing program. Ideal for professionals ready to implement and learn through action.

Lead nurture
Guide

Lead nurture

Guiding prospects through the buyer journey builds trust and increases conversion rates. In this step, you'll design automated nurture sequences that educate and engage your leads, ensuring they are well-informed and ready to take the next step when they book a call.

B2B Proposals
Guide

B2B Proposals

A great proposal accelerates decision-making. In this step, you'll learn how to craft clear, compelling proposals that align with your sales conversations, reduce friction, and increase the likelihood of getting a quick "yes" from prospects.

Better close rates
Guide

Better close rates

Confidence, urgency, and clear positioning drive sales success. In this step, you'll refine your sales strategy, improve follow-ups, and remove roadblocks that slow down deals—helping you close more opportunities faster and with less resistance.

B2B retention
Guide

B2B retention

Keeping customers for longer increases revenue without extra acquisition costs. In this step, you'll audit your CRM data to identify opportunities for better onboarding, engagement, and client success. You'll refine your retention strategies to improve customer satisfaction and contract longevity.

Task management
Guide

Task management

Master the art of prioritising and breaking down tasks to manage large projects and align with your goals.

Tool category

Collaboration tools

Collaboration and feedback tools help teams brainstorm, review work, and share input efficiently, making teamwork smoother and more productive.

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Tool category

Automation & low-code

Automate repetitive tasks and streamline processes with powerful workflow tools. Reduce manual work, improve efficiency, and create scalable automations that keep your business running smoothly.

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Tool category

Productivity & AI

Personal productivity tools help individuals stay focused, manage distractions, and optimise their workflow for better efficiency and time management.

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Tool category

Traffic & website

Website and landing page tools help businesses create high-converting web pages without needing extensive development resources. These platforms ensure your site is optimised for lead generation and performance.

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Tool category

B2B marketing automation

B2B marketing automation tools streamline lead nurturing, email campaigns, and customer engagement, helping businesses personalise marketing efforts and scale efficiently.

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Tool category

Lead generation tools

Lead generation tools help B2B businesses identify, engage, and convert potential clients through prospecting, outreach, and website lead capture.

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Tool category

Sales CRM software

Sales CRM tools help B2B service businesses manage relationships, track deals, and streamline sales pipelines to improve conversion rates and revenue growth.

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Tool category

Meeting schedulers

Meeting scheduler tools automate the process of setting appointments, eliminating back-and-forth emails and streamlining calendar management for sales and client meetings.

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Tool category

Smart sales tools

Streamline the proposal and contract process with automation and e-signature solutions.

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Tool category

Tracking & attribution

Tracking and attribution tools help businesses measure campaign effectiveness, optimise ad spend, and understand customer journeys by providing clear insights into where traffic and conversions come from.

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Tool category

Reporting & Dashboard

Reporting and dashboard tools centralise marketing and sales data, offering real-time insights and visual analytics to improve decision-making, track performance, and align teams around key metrics.

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Tool category

User behaviour tools

Insights and analytics tools help businesses track, measure, and optimise their marketing funnel by providing deep data insights, user behaviour analysis, and A/B testing capabilities.

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ActiveCampaignActiveCampaign

ActiveCampaign

ActiveCampaign is a marketing automation and email platform for small to mid-sized B2B companies. It offers deep automation, segmentation, and CRM integration.

Adobe MarketoAdobe Marketo

Adobe Marketo

Marketo is an enterprise-level marketing automation tool with AI-driven personalisation and lead management, ideal for large B2B companies.

AirtableAirtable

Airtable

Airtable is a no-code relational database and collaboration tool that combines the flexibility of spreadsheets with powerful automation and integrations.

AmplitudeAmplitude

Amplitude

Amplitude is a powerful product analytics tool that helps businesses understand user behavior, track key metrics, and optimise digital experiences.

ApolloApollo

Apollo

Apollo.io is a sales intelligence and engagement platform that helps B2B sales teams find leads, enrich data, and automate outreach.

AsanaAsana

Asana

Asana is a structured project management tool designed for teams that need clear workflows, task dependencies, and detailed progress tracking.

BrevoBrevo

Brevo

Brevo is an affordable marketing automation tool for small and mid-sized B2B businesses, offering email, SMS, and chat automation.

Cal.comCal.com

Cal.com

Cal.com is an open-source scheduling tool designed for businesses and developers looking for a flexible, self-hosted or cloud-based booking system.

CalendlyCalendly

Calendly

Calendly is a simple, widely-used scheduling tool that helps individuals and teams automate meeting bookings with ease.

ChatGPTChatGPT

ChatGPT

ChatGPT is an AI-powered conversational assistant designed to enhance productivity, automate workflows, and generate content effortlessly.

ClickUpClickUp

ClickUp

ClickUp is an all-in-one productivity and project management tool that helps teams collaborate, automate workflows, and manage tasks efficiently.

CookiebotCookiebot

Cookiebot

Cookiebot is a compliance solution for managing cookie consent, ensuring websites meet GDPR, CCPA, and other data privacy regulations.

Customer.ioCustomer.io

Customer.io

Customer.io is a flexible automation platform designed for precise segmentation and real-time messaging, ideal for B2B service businesses.

DataboxDatabox

Databox

Simplify data tracking and make decisions faster with Databox, offering real-time dashboards for key metrics.

DripDrip

Drip

Drip is an advanced email marketing automation platform designed for B2B and eCommerce businesses, offering deep personalisation, segmentation, and automation.

EloquaEloqua

Eloqua

Oracle Eloqua is an enterprise-grade marketing automation tool with lead scoring, predictive analytics, and multi-channel campaign management.

FigmaFigma

Figma

Figma is a cloud-based design and prototyping tool that allows teams to collaborate in real time on UI/UX projects.

Fireflies.aiFireflies.ai

Fireflies.ai

Fireflies.ai is an AI-powered meeting assistant that transcribes, summarises, and organises conversations for improved productivity.

FolkFolk

Folk

Folk is a modern, lightweight CRM designed for startups and small teams to manage relationships, sales pipelines, and outreach in a flexible, user-friendly way.

FreedomFreedom

Freedom

Freedom is a distraction-blocking tool that helps users stay focused by restricting access to websites, apps, and notifications.

GmailGmail

Gmail

Gmail is a widely used email platform that integrates seamlessly with business tools, providing reliable communication, security, and productivity features.

Google AnalyticsGoogle Analytics

Google Analytics

Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.

Google CalendarGoogle Calendar

Google Calendar

Google Calendar is a free, cloud-based scheduling tool that integrates with Google Workspace for managing meetings and events.

Google SheetsGoogle Sheets

Google Sheets

Google Sheets is a cloud-based spreadsheet tool offering real-time collaboration, automation, and powerful data analysis features.

Google WorkspaceGoogle Workspace

Google Workspace

Google Workspace is a cloud-based suite of productivity and collaboration tools, including Gmail, Google Drive, Docs, Sheets, and Meet, designed for business use.

HotjarHotjar

Hotjar

Hotjar is a powerful UX and behaviour analytics tool that helps businesses understand how users navigate their website through heatmaps, recordings, and feedback tools.

HubSpot Marketing HubHubSpot Marketing Hub

HubSpot Marketing Hub

HubSpot Marketing Hub is a B2B marketing automation platform with CRM integration, powerful workflows, and multi-channel marketing tools for scalable growth.

HubSpot Sales HubHubSpot Sales Hub

HubSpot Sales Hub

HubSpot Sales Hub is a CRM and sales automation platform with pipeline management, automated follow-ups, and AI-driven insights for B2B sales teams.

Inbox When ReadyInbox When Ready

Inbox When Ready

Inbox When Ready is a browser extension that helps users control email interruptions by hiding their inbox until they’re ready to check it.

InstapageInstapage

Instapage

Instapage is a landing page builder designed for high-converting, fast-loading pages with A/B testing and optimisation tools.

JustunoJustuno

Justuno

Justuno is an AI-powered conversion rate optimisation tool for eCommerce and B2B websites, offering pop-ups, banners, and targeting features to improve lead capture.

KeapKeap

Keap

Keap is an all-in-one CRM, sales, and marketing automation platform designed for small businesses to manage contacts, automate follow-ups, and close more deals.

KlaviyoKlaviyo

Klaviyo

Klaviyo is a powerful eCommerce marketing automation platform that enables businesses to run personalised email and SMS campaigns based on customer data.

LastPassLastPass

LastPass

LastPass is a secure password manager that stores and auto-fills login credentials across multiple devices.

LeadinfoLeadinfo

Leadinfo

Leadinfo is a B2B website visitor tracking tool that identifies companies visiting your site, helping sales teams turn anonymous traffic into leads.

LeadpagesLeadpages

Leadpages

Leadpages is an easy-to-use landing page builder for businesses looking to generate leads and conversions without needing technical expertise.

LemcalLemcal

Lemcal

Lemcal is a scheduling tool built for sales outreach, offering personalised booking pages and seamless lead qualification.

LemlistLemlist

Lemlist

Lemlist is a sales engagement and cold outreach platform that helps businesses automate personalised email campaigns, follow-ups, and LinkedIn outreach to improve response rates.

Looker StudioLooker Studio

Looker Studio

Looker Studio (formerly Google Data Studio) is a free, cloud-based business intelligence tool that allows users to create interactive reports and dashboards with real-time data connections.

LoomLoom

Loom

Loom is a video messaging platform that helps teams communicate visually, making it easier to share updates, tutorials, and feedback asynchronously.

LoyaltyLionLoyaltyLion

LoyaltyLion

LoyaltyLion is a customer loyalty and rewards platform that helps eCommerce brands increase customer retention and repeat purchases through personalised loyalty programs.

MacWhisperMacWhisper

MacWhisper

MacWhisper is an AI-driven audio transcription tool designed for Mac users, offering high-speed, offline speech-to-text conversion.

MailchimpMailchimp

Mailchimp

Mailchimp is a widely known email marketing platform with automation tools, landing pages, and CRM capabilities. While user-friendly, pricing increases quickly as you scale.

MakeMake

Make

Make (formerly Integromat) is a powerful workflow automation tool that allows users to build complex, multi-step automations with a visual drag-and-drop interface.

ManyChatManyChat

ManyChat

ManyChat is a chatbot and automation platform designed to help businesses engage customers via Facebook Messenger, WhatsApp, and Instagram DMs.

MetorikMetorik

Metorik

Metorik is an advanced eCommerce analytics and reporting tool designed for WooCommerce and Shopify, offering real-time insights, segmentation, and automation for better business decisions.

Microsoft ClarityMicrosoft Clarity

Microsoft Clarity

Microsoft Clarity is a free website analytics tool that provides heatmaps, session recordings, and user behavior insights to help businesses improve UX and conversions.

MiroMiro

Miro

Miro is a collaborative online whiteboard tool that enables teams to brainstorm, map workflows, and visualise ideas in real time.

MondayMonday

Monday

Monday.com is a flexible work operating system that combines project management, CRM, and team collaboration into a highly customisable platform for businesses of all sizes.

Notebook LMNotebook LM

Notebook LM

Notebook LM is an AI-powered research tool that summarises and organises information from documents, notes, and web sources.

NotionNotion

Notion

Notion is a flexible all-in-one workspace for organising tasks, projects, and documents, making it ideal for teams that need both project management and knowledge sharing.

OmniConvertOmniConvert

OmniConvert

OmniConvert is a conversion rate optimisation platform offering A/B testing, surveys, and personalisation tools to help businesses improve customer experiences and increase revenue.

OmnisendOmnisend

Omnisend

Omnisend is an all-in-one marketing platform designed for e-commerce businesses. With powerful automation and seamless integrations, it helps businesses scale their email and SMS marketing efforts effortlessly.

PandaDocPandaDoc

PandaDoc

PandaDoc is an all-in-one document automation tool for creating, sending, and tracking proposals, contracts, and quotes.

PerplexityPerplexity

Perplexity

Perplexity AI is an AI-powered search engine and research assistant that provides accurate, sourced answers to complex queries in real-time.

PipedreamPipedream

Pipedream

PipeDream is a developer-friendly automation tool that enables users to build, test, and deploy workflows using JavaScript and API-based integrations.

PipedrivePipedrive

Pipedrive

Pipedrive is a sales-focused CRM designed to help businesses manage pipelines, track deals, and automate workflows for better sales efficiency.

Process StreetProcess Street

Process Street

Process Street is a no-code workflow automation tool that helps businesses document, manage, and optimise recurring processes.

SEMrushSEMrush

SEMrush

SEMrush is an all-in-one SEO, content marketing, and competitor analysis platform, offering tools for keyword research, backlink tracking, and technical SEO audits.

SaneBoxSaneBox

SaneBox

SaneBox is an AI-powered email filtering tool that helps prioritise important emails and reduce inbox clutter.

SlackSlack

Slack

Slack is a real-time messaging and collaboration tool designed for teams to communicate efficiently, share files, and integrate workflows.

SpectacleSpectacle

Spectacle

Learn which keywords, campaigns and ads are actually driving LTV (Lifetime Value). The first revenue attribution software tailored specifically to the needs of SaaS and subscription-based companies.

SquarespaceSquarespace

Squarespace

Squarespace is an all-in-one website builder with modern templates, built-in eCommerce, and hosting solutions.

SurferSEOSurferSEO

SurferSEO

SurferSEO is an AI-powered content optimisation tool that helps businesses create SEO-friendly content by analysing top-ranking pages and providing real-time suggestions.

TodoistTodoist

Todoist

Stay organised and track tasks with Todoist, an intuitive tool for managing personal and professional to-dos.

TogglToggl

Toggl

Toggl is a time-tracking tool designed for freelancers and teams to monitor productivity and billable hours effortlessly.

TrelloTrello

Trello

Trello is a simple, intuitive Kanban-based project management tool that helps teams organise tasks visually.

TypeformTypeform

Typeform

Create interactive forms and surveys with Typeform, boosting engagement and collecting actionable insights.

UnbounceUnbounce

Unbounce

Unbounce is a conversion-focused landing page builder with AI-powered optimisation and testing tools for marketers.

VWOVWO

VWO

VWO is a comprehensive A/B testing and conversion rate optimisation (CRO) platform that enables businesses to test, personalise, and improve website experiences for better engagement and conversions.

WebflowWebflow

Webflow

Webflow is a no-code website builder that gives designers full control over layout, animations, and responsiveness.

WordPressWordPress

WordPress

WordPress is the world’s most popular CMS, offering full control over website design, functionality, and scalability.

ZapierZapier

Zapier

Zapier is the leading no-code automation platform that connects apps and services to automate repetitive tasks without coding.

$100M Leads
Book summary & review

$100M Leads

Alex Hormozi

Build scalable systems to generate, nurture, and convert high-quality leads for consistent growth.

$100M Offers
Book summary & review

$100M Offers

Alex Hormozi

Learn how to craft irresistible, high-value offers that attract customers and command premium pricing with ease.

Atomic Habits
Book summary & review

Atomic Habits

James Clear

Build small, actionable habits that lead to significant, lasting personal and professional growth.

Breakthrough Advertising
Book summary & review

Breakthrough Advertising

Eugene M. Schwartz

Learn timeless principles of ad psychology to create campaigns that resonate deeply and drive sales.

Building a Second Brain
Book summary & review

Building a Second Brain

Tiago Forte

Organise your knowledge effectively to boost creativity, productivity, and decision-making in your personal and professional life.

Buy back your time
Book summary & review

Buy back your time

Dan Martell

Reclaim your time, delegate effectively, and create a sustainable work-life balance while scaling your business.

Checklist Manifesto
Book summary & review

Checklist Manifesto

Atul Gawande

Simplify complex processes, reduce errors, and improve outcomes with the power of effective checklists.

Clockwork
Book summary & review

Clockwork

Mike Michalowicz

Streamline operations, delegate efficiently, and create a business that runs itself with minimal intervention.

Company of One
Book summary & review

Company of One

Paul Jarvis

Explore the benefits of staying small, working smart, and creating a business model that prioritises freedom and satisfaction.

Deep Work
Book summary & review

Deep Work

Cal Newport

Achieve peak productivity by cultivating the ability to focus deeply on meaningful tasks in a distracted world.

Digital Minimalism
Book summary & review

Digital Minimalism

Cal Newport

Reduce digital distractions, regain focus, and create a healthier relationship with technology.

Disciplined Entrepreneurship
Book summary & review

Disciplined Entrepreneurship

Bill Aulet

Follow a structured approach to launch and grow a startup using 24 proven steps that guide you to success.

Dotcom Secrets
Book summary & review

Dotcom Secrets

Russel Brunson

Create high-converting sales funnels to attract traffic, engage leads, and build a thriving online business.

E-Myth Revisited
Book summary & review

E-Myth Revisited

Michael Gerber

Build a scalable business that works without you by creating systems and balancing key roles effectively.

Essentialism
Book summary & review

Essentialism

Greg McKweon

Simplify your life by focusing on what matters most and eliminating everything that doesn’t contribute to your goals.

Expert secrets
Book summary & review

Expert secrets

Russel Brunson

Turn your expertise into a thriving business by building a loyal audience and selling with proven strategies.

Fix this next
Book summary & review

Fix this next

Mike Michalowicz

Pinpoint and solve your business’s most pressing issues, create clarity, and achieve sustainable growth step by step.

Getting Things Done
Book summary & review

Getting Things Done

David Allen

Gain control of your tasks, reduce stress, and build a system that helps you work more productively every day.

Good Strategy Bad Strategy
Book summary & review

Good Strategy Bad Strategy

Richard Rumelt

Learn what separates effective strategies from weak ones and how to craft focused, impactful plans for success.

Hacking growth
Book summary & review

Hacking growth

Sean Ellis

Learn the growth hacking frameworks that power today’s fastest-growing companies by testing, iterating, and optimising strategies.

Influence
Book summary & review

Influence

Robert Cialdini

Understand the psychology of persuasion and apply ethical strategies to influence decisions and drive action effectively.

Lean Analytics
Book summary & review

Lean Analytics

Alistair Croll

Use data to identify key metrics, test strategies, and drive smarter decisions for consistent growth.

Lean Startup
Book summary & review

Lean Startup

Eric Ries

Learn to test, iterate, and pivot quickly to achieve product-market fit and grow your business with agility.

Managing The Professional Service Firm
Book summary & review

Managing The Professional Service Firm

David H. Maister

Balance profitability, client relationships, and team efficiency with a practical guide to running service-based businesses.

Measure What Matters
Book summary & review

Measure What Matters

John Doerr

Implement impactful OKRs to align teams, create focus, and drive measurable success in your organisation.

Principles
Book summary & review

Principles

Ray Dalio

Apply timeless principles to decision-making, solve complex challenges, and build a successful life and career.

Pyramid Principle
Book summary & review

Pyramid Principle

Barbara Minto

Structure and communicate ideas clearly with a logical framework that improves how you present and persuade.

Rework
Book summary & review

Rework

Jason Fried

Break free from outdated business practices and focus on practical, results-driven approaches to success.

SYSTEMology
Book summary & review

SYSTEMology

David Jenyns

Build simple, scalable systems that streamline operations, reduce errors, and free up your time for high-impact activities.

Scaling Up
Book summary & review

Scaling Up

Verne Harnish

Implement proven systems to scale your business efficiently while maintaining team alignment and focus.

Slow productivity
Book summary & review

Slow productivity

Cal Newport

Shift from constant busyness to meaningful work by focusing on the long term and prioritising what truly matters.

Spin selling
Book summary & review

Spin selling

Neil Rackham

Develop advanced sales techniques to uncover needs, handle objections, and close bigger, complex deals.

Startup growth engines
Book summary & review

Startup growth engines

Sean Ellis

Explore case studies of startups that achieved breakout growth using scalable, repeatable growth strategies and innovative tactics.

The 10X rule
Book summary & review

The 10X rule

Grant Cardone

Unlock the mindset and action plan needed to set massive goals and achieve extraordinary results in life and business.

The 4-Hour work week
Book summary & review

The 4-Hour work week

Tim Ferriss

Escape the 9-to-5 grind, work less, and create the lifestyle you want while achieving more.

The 80/20 Principle
Book summary & review

The 80/20 Principle

Richard Koch

Focus on the vital few tasks that drive the most results by applying the 80/20 rule to everything you do.

The Goal
Book summary & review

The Goal

Eliyahu M. Goldratt

Learn how to turn bottlenecks into opportunities and master systems thinking to achieve extraordinary business outcomes.

The One Thing
Book summary & review

The One Thing

Gary Keller

Eliminate distractions and focus on one priority at a time to achieve meaningful, measurable results.

The Pumpkin Plan
Book summary & review

The Pumpkin Plan

Mike Michalowicz

Discover how to focus on your best customers, eliminate distractions, and scale your business with clarity and purpose.

The Science of Selling
Book summary & review

The Science of Selling

David Hoffeld

Master evidence-based sales techniques to understand customer psychology, overcome objections, and close deals confidently.

The Ultimate Blueprint
Book summary & review

The Ultimate Blueprint

Keith J. Cunningham

Master cash flow, leverage, and decision-making with proven frameworks to build a profitable, scalable business while avoiding common pitfalls.

The road less stupid
Book summary & review

The road less stupid

Keith J. Cunningham

Avoid costly business mistakes by applying practical thinking strategies to improve decision-making, cash flow, and profitability.

Traction
Book summary & review

Traction

Gino Wickman

Discover actionable frameworks to align your team, prioritise efforts, and drive sustainable business momentum.

Traction (channels)
Book summary & review

Traction (channels)

Gabriel Weinberg

Discover the 19 traction channels that successful startups use to systematically acquire customers and scale efficiently.

Traffic secrets
Book summary & review

Traffic secrets

Russel Brunson

Master proven strategies to attract consistent traffic, engage your ideal audience, and grow your business online.

Work The System
Book summary & review

Work The System

Sam Carpenter

Build clarity and operational efficiency by systemising your processes and freeing up your time for growth.

Wiki

A/B testing

Optimise decisions with scientific A/B testing strategies and tools.

Wiki

API

A set of rules enabling software systems to communicate with each other.

Wiki

Above the Fold

Content displayed immediately without scrolling, crucial for grabbing user attention.

Wiki

Activation

Drive user activation with strategies that encourage first-time success.

Wiki

Ad Spend

Allocate ad budgets wisely to maximise returns and cut waste.

Wiki

Affiliate Marketing

Drive traffic and sales with partnerships through affiliate marketing.

Wiki

Agile

Apply Agile methodologies for faster, smarter workflows.

Wiki

Aha Moment

Identify the key moment where users see value and boost engagement.

Wiki

Analytics

The process of analysing data to make informed business decisions.

Wiki

Async Work

Enhance flexibility and focus with asynchronous work strategies.

Wiki

Automation

Using technology to perform tasks with minimal human intervention.

Wiki

Average Order Value (AOV)

Increase AOV through upselling, bundling, and personalisation strategies.

Wiki

BOFU (Bottom of the Funnel)

Convert leads into paying customers with BOFU tactics and offers.

Wiki

Backlinks

Build backlinks to boost SEO authority and drive traffic to your site.

Wiki

Backlog

Streamline task management by maintaining an organised backlog.

Wiki

Beach Head Market

Target your niche strategically to dominate your initial market.

Wiki

Before and After State

A framework showing the transformation a product or service delivers.

Wiki

Blueprint

A detailed plan or strategy to achieve specific goals effectively.

Wiki

Bottleneck

Identify and resolve bottlenecks to unlock productivity and accelerate growth.

Wiki

Bounce Rate

Reduce bounce rates and enhance site engagement with actionable solutions.

Wiki

Buffer Time

Build flexibility into schedules with strategic buffer time allocation.

Wiki

CRM

A tool to manage customer relationships and streamline sales processes.

Wiki

Call-to-Action (CTA)

Craft CTAs that drive engagement and action across platforms.

Wiki

Case Study

Craft compelling case studies to showcase results and win trust.

Wiki

Checklist

A structured list of tasks or items to ensure nothing is overlooked.

Wiki

Chrome Extensions

Save time and enhance productivity with effective Chrome extensions.

Wiki

Churn

Minimise churn by enhancing retention with proven strategies.

Wiki

Click Map

A visual representation of user clicks on a webpage to analyse behaviour.

Wiki

Click-through-rate

Optimise CTR to improve engagement and drive actionable user responses.

Wiki

Cold Outreach

Initial contact with prospects to generate interest in a product/service.

Wiki

Constraint

Transform constraints into opportunities to drive smarter decisions and growth.

Wiki

Content Management System (CMS)

A platform for creating, managing, and publishing digital content.

Wiki

Content Marketing

Create high-quality content that drives traffic, builds authority, and converts.

Wiki

Conversion Optimisation

Optimise every touchpoint for better conversions across your sales funnel.

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Conversion Rate

Refine your funnel to improve conversion rates and grow revenue effectively.

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Copywriting

Write persuasive copy that turns readers into buyers with compelling messaging.

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Cost Per Click (CPC)

Optimise your ad spending by reducing CPC and increasing campaign ROI.

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Cost-per-Mille

Lower CPM while boosting ad impressions for better returns.

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Customer Acquisition Costs (CAC)

Reduce CAC while increasing lead and sales efficiency.

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Customer journey

Map and refine each touchpoint to create seamless, engaging customer experiences.

Wiki

Cybersecurity

Protect your data and systems with essential cybersecurity practices.

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Data

Raw information used to make informed decisions and track progress.

Wiki

Decision Making Framework

A structured approach to evaluating options and choosing the best path.

Wiki

Deep Work

Focused, uninterrupted time for cognitively demanding tasks.

Wiki

Digital Marketing

Leverage proven digital marketing strategies to expand your online presence.

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Direct Traffic

Drive more direct traffic by building audience loyalty and brand recognition.

Wiki

Eisenhower Matrix

Prioritise tasks effectively using the Eisenhower decision-making matrix.

Wiki

Email Campaign

A series of emails sent to achieve a specific marketing or sales goal.

Wiki

Email Flow

Automated email sequences triggered by user actions or milestones.

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Email Sequence

Design effective email sequences to engage and convert prospects seamlessly.

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Exit Strategy

Craft a strategic exit plan to maximise value and ensure a smooth transition.

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Feedback Loop

A cycle of input, evaluation, and action to improve systems or processes.

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Fire Break

Combat burnout and reset priorities with intentional fire breaks.

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Flowchart

A diagram that visually maps out a process or workflow.

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Focus Blocks

Achieve deep focus by structuring distraction-free blocks of time.

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Funnel

Optimise your funnel for better lead flow and conversion efficiency.

Wiki

Gmail Filters

Automate inbox organisation with custom Gmail filters.

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GoalTree Model

Visualise, prioritise, and track goals with a structured GoalTree approach.

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Growth Drivers

Key factors or tactics that significantly impact a company's growth.

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Growth Engine

A repeatable and scalable system to drive consistent growth.

Wiki

Growth Hacking

Drive rapid growth through innovative, cost-effective strategies.

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Growth Lever

Identify and activate growth levers to scale your business faster.

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Growth Mindset

A belief that skills and abilities can be developed through effort.

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Growth Operations

The systems and processes supporting scalable business growth.

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Growth Plateau

Break through stagnation with actionable strategies to reignite business growth.

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Growth Principles

Master the core principles that sustain and drive long-term growth.

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Growth Rhythm

The consistent cadence of tasks and reviews to sustain growth efforts.

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Growth Scorecard

A visual tool for tracking key growth metrics and progress.

Wiki

Guest post

Build authority and backlinks through strategic guest posting on relevant sites.

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Heatmap

Use heatmaps to track user behaviour and optimise your site experience.

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Impressions

Understand and optimise impressions for higher visibility and ROI.

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Inbound Marketing

Attract and convert leads with educational, value-driven inbound marketing.

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Issues Tracker

Stay on top of tasks with an efficient and structured issues tracker.

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Kaizen

A Japanese term for continuous improvement through small, incremental changes.

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Key Metrics

Essential measurements used to evaluate performance and growth.

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Keyword Strategy

Create a winning keyword plan to dominate search rankings and attract traffic.

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Landing Page

Build landing pages that turn visitors into leads with targeted CTAs and design.

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Lead

Master lead generation techniques to fill your pipeline effectively.

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Lead Generation

The process of attracting and converting prospects into potential customers.

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Lead Magnet

Create lead magnets that attract high-quality prospects to your business.

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Lead Nurture

Engaging and building relationships with leads to move them through the funnel.

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Leverage

Use leverage across time, technology, and resources to scale smarter.

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Lifetime Value (LTV)

Increase the value of each customer relationship through targeted strategies.

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MOFU (Middle of the Funnel)

Move prospects toward conversion with targeted MOFU content and strategies.

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MQL

Generate high-quality leads with Marketing Qualified Lead frameworks.

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Marketing Automation

Automate workflows and campaigns for increased marketing efficiency.

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OKRs

Objectives and Key Results, a goal-setting framework for aligning teams.

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OMTM (One Metric That Matters)

Focus on the key metric that defines success for your business.

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Offer

The value proposition provided to customers to drive sales.

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Opportunity

A qualified lead likely to convert into a customer.

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Organic Traffic

Build and sustain organic traffic through proven strategies like SEO and content.

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Paid Traffic

Launch paid campaigns that deliver scalable, high-ROI results.

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Pareto Principle

The idea that 80% of results come from 20% of efforts or inputs.

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Perfectionism

Discover what perfectionism is, how it impacts growth professionals, practical steps to manage it, and insights from research to overcome its challenges and achieve balanced success.

Wiki

Personalisation

Tailoring content or experiences to individual user needs and preferences.

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Playbook

A documented strategy or process for handling specific tasks or challenges.

Wiki

Pomodoro Technique

Enhance focus and reduce fatigue with time-bound work intervals.

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Principles

Foundational rules or values guiding decision-making and actions.

Brain dump
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Brain dump

Feeling overwhelmed? This guide will help you clear mental clutter and go from chaos to clarity with a simple, actionable brain dump process.

Build a repeatable, scalable process for A/B testing
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Build a repeatable, scalable process for A/B testing

Move beyond one-off experiments and create a sustainable, repeatable framework for A/B testing that drives consistent improvements. Learn how to scale your efforts by refining your process and prioritising impactful tests.

Configure task tool
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Configure task tool

Master task management with this guide to setting up ClickUp. Learn to organise OKRs, manage projects, track roles, and optimise workflows for clarity and focus.

Launch your first A/B test
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Launch your first A/B test

The true value of A/B testing lies in learning from the results. This chapter covers how to interpret outcomes, understand what worked, and apply those learnings to future tests.

Learn from your experiments
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Learn from your experiments

The true value of A/B testing lies in learning from the results. This chapter covers how to interpret outcomes, understand what worked, and apply those learnings to future tests.

Map your funnel and find bottlenecks
Blog post

Map your funnel and find bottlenecks

Understand where your testing efforts will have the most impact by mapping your B2B funnel and finding bottlenecks. Learn to identify what to test by leveraging analytics and a structured approach.

Prioritise your workload
Blog post

Prioritise your workload

Not sure where to start? Learn how to prioritise objectives, projects, and tasks so you can focus on what truly matters. Gain clarity and take meaningful steps towards your goals today.

Set up tracking and goals for accurate data
Blog post

Set up tracking and goals for accurate data

Data is the backbone of A/B testing. Learn how to set up tracking and goals in VWO to ensure accurate measurement and performance insights.

Task habits
Blog post

Task habits

Transform the way you work with 9 powerful task management habits. From quarterly planning to daily reviews, get the clarity and control you need to achieve your goals.

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