A series of emails sent to achieve a specific marketing or sales goal.
Nurtures leads with targeted messaging.
Boosts engagement through segmentation.
Increases ROI with automated sequences.
An email campaign is a targeted email series sent to a specific audience to achieve goals like promoting products or nurturing leads.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
Increase how much each customer is worth. Improve retention, pricing, or upsell to grow revenue without needing more leads.
See topicB2B marketing automation tools streamline lead nurturing, email campaigns, and customer engagement, helping businesses personalise marketing efforts and scale efficiently.
See tool categoryI’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
Drip is an advanced email marketing automation platform designed for B2B and eCommerce businesses, offering deep personalisation, segmentation, and automation.
Mailchimp is a widely known email marketing platform with automation tools, landing pages, and CRM capabilities. While user-friendly, pricing increases quickly as you scale.
ActiveCampaign is a marketing automation and email platform for small to mid-sized B2B companies. It offers deep automation, segmentation, and CRM integration.
Customer.io is a flexible automation platform designed for precise segmentation and real-time messaging, ideal for B2B service businesses.
Marketo is an enterprise-level marketing automation tool with AI-driven personalisation and lead management, ideal for large B2B companies.
Oracle Eloqua is an enterprise-grade marketing automation tool with lead scoring, predictive analytics, and multi-channel campaign management.
Design effective email sequences to engage and convert prospects seamlessly.
Automate workflows and campaigns for increased marketing efficiency.
Automated email sequences triggered by user actions or milestones.
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.
Best for teams
A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.