B2B marketing automation

B2B marketing automation tools streamline lead nurturing, email campaigns, and customer engagement, helping businesses personalise marketing efforts and scale efficiently.

My top 3

B2B marketing automationSolid Growth logo

B2B marketing automation

introduction

B2B marketing is complex, often involving long sales cycles, multiple decision-makers, and personalised customer journeys. Managing this manually can be overwhelming, which is where marketing automation comes in. The right automation platform helps businesses scale their efforts by automating repetitive tasks, segmenting audiences, and tracking campaign performance. Whether you’re nurturing leads, optimising workflows, or aligning sales and marketing, automation tools ensure every prospect receives the right message at the right time.

For businesses focused on efficiency, personalisation, and data-driven marketing, automation is no longer optional—it’s a necessity. However, choosing the right tool depends on your business size, existing tech stack, and campaign complexity. The best platforms offer email marketing, CRM integration, lead scoring, and behavioural tracking, allowing companies to streamline processes and drive higher conversions.

My top 3

B2B marketing automation

About us

My top 3

My top 3 B2B marketing automation tools for driving growth and revenue.

HubSpot Marketing HubHubSpot Marketing Hub

HubSpot Marketing Hub

HubSpot Marketing Hub is a B2B marketing automation platform with CRM integration, powerful workflows, and multi-channel marketing tools for scalable growth.

ActiveCampaignActiveCampaign

ActiveCampaign

ActiveCampaign is a marketing automation and email platform for small to mid-sized B2B companies. It offers deep automation, segmentation, and CRM integration.

BrevoBrevo

Brevo

Brevo is an affordable marketing automation tool for small and mid-sized B2B businesses, offering email, SMS, and chat automation.

B2B marketing automation

decision guide

Choosing a B2B marketing automation tool involves evaluating how well it aligns with your business goals, sales cycle, and level of automation required. Here’s what to consider:

Lead nurturing and segmentation

A good automation tool allows businesses to segment audiences based on behaviour, demographics, and engagement. Platforms like ActiveCampaign and HubSpot provide dynamic lead scoring and automated follow-ups to move prospects down the funnel effectively.

Multi-channel marketing automation

Beyond email, modern automation platforms support SMS, chatbots, and retargeting ads to engage prospects across multiple touchpoints. If omnichannel automation is key to your strategy, consider tools like Marketo or HubSpot.

CRM and sales alignment

Seamless CRM integration is essential for aligning marketing with sales efforts. If you need a marketing-first solution with strong CRM capabilities, HubSpot is a leading option. For enterprise sales and marketing automation, Marketo integrates deeply with Salesforce and other enterprise CRMs.

Analytics and reporting

To optimise campaigns, you need real-time analytics and detailed reporting. Some platforms offer AI-driven insights and attribution modelling, helping businesses understand which campaigns generate the highest ROI. If analytics is a priority, Marketo provides advanced tracking and reporting tools.

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No time for growth? Fix your operations first.

If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.

Growth challenge

B2B marketing automation

for companies 1-10 FTE

Automate your marketing efforts and improve efficiency with these top B2B marketing automation tools.

ActiveCampaignActiveCampaign

ActiveCampaign

ActiveCampaign is a marketing automation and email platform for small to mid-sized B2B companies. It offers deep automation, segmentation, and CRM integration.

MailchimpMailchimp

Mailchimp

Mailchimp is a widely known email marketing platform with automation tools, landing pages, and CRM capabilities. While user-friendly, pricing increases quickly as you scale.

DripDrip

Drip

Drip is an advanced email marketing automation platform designed for B2B and eCommerce businesses, offering deep personalisation, segmentation, and automation.

B2B marketing automation

for companies 11-50 FTE

Scale your B2B marketing and drive revenue growth with these powerful automation platforms.

HubSpot Marketing HubHubSpot Marketing Hub

HubSpot Marketing Hub

HubSpot Marketing Hub is a B2B marketing automation platform with CRM integration, powerful workflows, and multi-channel marketing tools for scalable growth.

Customer.ioCustomer.io

Customer.io

Customer.io is a flexible automation platform designed for precise segmentation and real-time messaging, ideal for B2B service businesses.

BrevoBrevo

Brevo

Brevo is an affordable marketing automation tool for small and mid-sized B2B businesses, offering email, SMS, and chat automation.

Tool audit icon

No time for growth? Fix your operations first.

If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.

Growth challenge

B2B marketing automation

for companies 50+ FTE

As a freelancer, manage your marketing efficiently with these B2B automation tools.

HubSpot Marketing HubHubSpot Marketing Hub

HubSpot Marketing Hub

HubSpot Marketing Hub is a B2B marketing automation platform with CRM integration, powerful workflows, and multi-channel marketing tools for scalable growth.

Adobe MarketoAdobe Marketo

Adobe Marketo

Marketo is an enterprise-level marketing automation tool with AI-driven personalisation and lead management, ideal for large B2B companies.

EloquaEloqua

Eloqua

Oracle Eloqua is an enterprise-grade marketing automation tool with lead scoring, predictive analytics, and multi-channel campaign management.

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Free course on B2B growth

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

Learn for free
Go to all tools

All tools

B2B marketing automation

ActiveCampaignActiveCampaign

ActiveCampaign

ActiveCampaign is a marketing automation and email platform for small to mid-sized B2B companies. It offers deep automation, segmentation, and CRM integration.

Adobe MarketoAdobe Marketo

Adobe Marketo

Marketo is an enterprise-level marketing automation tool with AI-driven personalisation and lead management, ideal for large B2B companies.

BrevoBrevo

Brevo

Brevo is an affordable marketing automation tool for small and mid-sized B2B businesses, offering email, SMS, and chat automation.

Customer.ioCustomer.io

Customer.io

Customer.io is a flexible automation platform designed for precise segmentation and real-time messaging, ideal for B2B service businesses.

DripDrip

Drip

Drip is an advanced email marketing automation platform designed for B2B and eCommerce businesses, offering deep personalisation, segmentation, and automation.

EloquaEloqua

Eloqua

Oracle Eloqua is an enterprise-grade marketing automation tool with lead scoring, predictive analytics, and multi-channel campaign management.

HubSpot Marketing HubHubSpot Marketing Hub

HubSpot Marketing Hub

HubSpot Marketing Hub is a B2B marketing automation platform with CRM integration, powerful workflows, and multi-channel marketing tools for scalable growth.

MailchimpMailchimp

Mailchimp

Mailchimp is a widely known email marketing platform with automation tools, landing pages, and CRM capabilities. While user-friendly, pricing increases quickly as you scale.

The Ultimate Blueprint
Book summary & review

The Ultimate Blueprint

Keith J. Cunningham

Master cash flow, leverage, and decision-making with proven frameworks to build a profitable, scalable business while avoiding common pitfalls.

Traction (channels)
Book summary & review

Traction (channels)

Gabriel Weinberg

Discover the 19 traction channels that successful startups use to systematically acquire customers and scale efficiently.

The road less stupid
Book summary & review

The road less stupid

Keith J. Cunningham

Avoid costly business mistakes by applying practical thinking strategies to improve decision-making, cash flow, and profitability.

SYSTEMology
Book summary & review

SYSTEMology

David Jenyns

Build simple, scalable systems that streamline operations, reduce errors, and free up your time for high-impact activities.

Hacking growth
Book summary & review

Hacking growth

Sean Ellis

Learn the growth hacking frameworks that power today’s fastest-growing companies by testing, iterating, and optimising strategies.

Startup growth engines
Book summary & review

Startup growth engines

Sean Ellis

Explore case studies of startups that achieved breakout growth using scalable, repeatable growth strategies and innovative tactics.

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Wiki

Email Campaign

A series of emails sent to achieve a specific marketing or sales goal.

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Email Flow

Automated email sequences triggered by user actions or milestones.

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Email Sequence

Design effective email sequences to engage and convert prospects seamlessly.

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Marketing Automation

Automate workflows and campaigns for increased marketing efficiency.

Why Solid Growth works

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

What we do

Better growth infrastructure

Free audit

Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice

Growth Machine Programme

Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.

Better growth execution

Video course

Compound Growth Course

Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.

Learn how to build a scalable growth system
Apply the four growth engines step by step
Create compounding revenue over time
Free audit

Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice

Compound Growth Programme

A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.

More tool categories

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Traffic & website

Website and landing page tools help businesses create high-converting web pages without needing extensive development resources. These platforms ensure your site is optimised for lead generation and performance.

See tool category
Tool category

Lead generation tools

Lead generation tools help B2B businesses identify, engage, and convert potential clients through prospecting, outreach, and website lead capture.

See tool category

Better growth infrastructure

Free audit

Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice

Growth Machine Programme

Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.

Compound Growth Programme

A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.