Brevo

Brevo is an affordable marketing automation tool for small and mid-sized B2B businesses, offering email, SMS, and chat automation.

Affordable automation: Strong features at a lower cost.

Multi-channel marketing: Email, SMS, and chat in one platform.

Easy to use: Simple interface for quick setup and execution.

Brevo

Considerations

Brevo (formerly Sendinblue) is an affordable and user-friendly marketing automation tool, ideal for small and growing businesses.

Easy-to-use automation for beginners

Unlike complex automation platforms, Brevo provides a simple drag-and-drop automation builder, making it ideal for businesses new to email automation.

Multi-channel capabilities

Brevo includes email, SMS, and chat marketing features, offering a cost-effective all-in-one solution for small teams.

Limited advanced segmentation and CRM features

While Brevo is powerful, it lacks the deep segmentation and CRM functionalities found in ActiveCampaign or HubSpot Marketing Hub.

Best for:

  • Small businesses needing affordable email and SMS marketing.
  • Companies looking for an easy-to-use automation platform.
  • Teams not requiring complex segmentation or enterprise-level features.
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If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.

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Alternatives for

Brevo

HubSpot Sales HubHubSpot Sales Hub

HubSpot Sales Hub

HubSpot Sales Hub is a CRM and sales automation platform with pipeline management, automated follow-ups, and AI-driven insights for B2B sales teams.

MailchimpMailchimp

Mailchimp

Mailchimp is a widely known email marketing platform with automation tools, landing pages, and CRM capabilities. While user-friendly, pricing increases quickly as you scale.

DripDrip

Drip

Drip is an advanced email marketing automation platform designed for B2B and eCommerce businesses, offering deep personalisation, segmentation, and automation.

ActiveCampaignActiveCampaign

ActiveCampaign

ActiveCampaign is a marketing automation and email platform for small to mid-sized B2B companies. It offers deep automation, segmentation, and CRM integration.

OmnisendOmnisend

Omnisend

Omnisend is an all-in-one marketing platform designed for e-commerce businesses. With powerful automation and seamless integrations, it helps businesses scale their email and SMS marketing efforts effortlessly.

Customer.ioCustomer.io

Customer.io

Customer.io is a flexible automation platform designed for precise segmentation and real-time messaging, ideal for B2B service businesses.

Tips for new users

  1. Take advantage of pay-as-you-go pricing – Unlike other platforms, Brevo charges based on email volume rather than contact list size, making it cost-effective for infrequent senders.
  2. Explore automation workflows – Use Brevo’s automation features to create sequences like welcome emails, abandoned cart recovery, and customer follow-ups to engage customers efficiently.
  3. Integrate WhatsApp marketing – If your audience is active on WhatsApp, Brevo’s messaging feature can help you reach them directly alongside email campaigns.
  4. Use the CRM for lead management – If you need a lightweight CRM, Brevo’s built-in tools help track and manage customer relationships beyond just email.
  5. Monitor campaign performance – Check analytics regularly to measure email open rates, click-through rates, and conversions to refine your marketing strategy.

Brevo is a strong choice for businesses that want a flexible, cost-efficient email marketing platform with added CRM and automation capabilities. Its pay-per-use model ensures that businesses only pay for what they need, making it an attractive option for those looking to manage costs effectively.

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Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

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Advanced tips for

Brevo

About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

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Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice

Compound Growth Programme

A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.

BrevoBrevo

Brevo

Brevo is an affordable marketing automation tool for small and mid-sized B2B businesses, offering email, SMS, and chat automation.

Better growth infrastructure

Free audit

Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice

Growth Machine Programme

Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.

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