Gain control of your tasks, reduce stress, and build a system that helps you work more productively every day.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
Getting Things Done (GTD) by David Allen presents a productivity system designed to help individuals manage their personal and professional commitments more effectively. GTD aims to reduce stress and increase efficiency by capturing, clarifying, organising, reviewing, and executing tasks systematically. The book introduces actionable techniques and a mindset shift to help readers achieve a “mind like water,” where they can approach tasks with calm clarity.
Allen explains that modern work and life demands have outpaced traditional organisational systems. He identifies two key objectives for staying productive: capturing all tasks into a trusted system and deciding the next steps for each. Without these practices, mental clutter builds up, creating stress and inefficiency.
Allen introduces a workflow system comprising five stages:
Allen stresses the importance of having a dedicated space, time, and tools for implementing the GTD system. This includes physical tools like notebooks or digital apps that suit your preferences.
The first practical step is to gather all loose ends—emails, notes, physical papers, and mental reminders—into a central inbox. The goal is to prevent forgetting important tasks and reduce mental clutter.
Allen advises processing inbox items systematically. Each item is categorised as actionable or non-actionable:
Key organisational tools include:
Regular reviews are essential for maintaining the system’s integrity. Allen recommends a weekly review to ensure commitments are current, priorities are aligned, and nothing is overlooked.
To choose what to work on, Allen introduces the four criteria model:
Collecting all commitments into a trusted system prevents mental overload. Allen emphasises that capturing every task, no matter how small, frees mental resources for creative thinking.
Focusing on the “next action” clarifies tasks and eliminates procrastination. For example, instead of “plan a vacation,” a next action might be “research flights.”
Defining clear outcomes ensures alignment between daily actions and long-term goals. This practice reduces ambiguity and motivates progress.
Allen concludes by describing the ideal state of productivity: a clear, relaxed, and focused mind that responds appropriately to demands without overreaction or stress. This state is achieved through consistent application of GTD principles.
Getting Things Done provides a comprehensive framework for managing commitments and achieving stress-free productivity.
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Miro is a collaborative online whiteboard tool that enables teams to brainstorm, map workflows, and visualise ideas in real time.
HubSpot Marketing Hub is a B2B marketing automation platform with CRM integration, powerful workflows, and multi-channel marketing tools for scalable growth.
Customer.io is a flexible automation platform designed for precise segmentation and real-time messaging, ideal for B2B service businesses.
Omnisend is an all-in-one marketing platform designed for e-commerce businesses. With powerful automation and seamless integrations, it helps businesses scale their email and SMS marketing efforts effortlessly.
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.
Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
Growth isn’t random—it’s engineered. A done-with-you programme that turns growth into a structured, repeatable process—so your team can execute with confidence and revenue compounds over time.
Gain control of your tasks, reduce stress, and build a system that helps you work more productively every day.
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.