Portrait Ewoud Uphof by Maikel Thijssen

Hi! I'm Ewoud

Since 2010, I've worked in growth marketing. I went from building digital ads myself, to learning full funnel growth over the years. These skills have helped me become a (fractional) head of growth for many really cool companies.

15 years of hands-on B2B growth experience
Trained over 1,500 marketers in growth
Exited 7 companies

Bridgefund

Koffievoordeel

Lofty Manner

The Talent Institute

Cortazu

SOPHIA MAE

Ligo

Amberscript

Prodos

Polaris Growth

Woolsocks

DoubleSmart

Soft Revolt

Kees de Boekhouder

Klup

Suite 702

Mooie Boules

Snappcar

Smyle

Woolsocks

Kees de Boekhouder

Lofty Manner

Amberscript

Ligo

Bridgefund

Mooie Boules

Cortazu

SOPHIA MAE

DoubleSmart

Suite 702

Snappcar

Prodos

Smyle

Koffievoordeel

Polaris Growth

Klup

Soft Revolt

The Talent Institute

Portrait Ewoud Uphof by Maikel Thijssen

Hi, I’m Ewoud. I help B2B marketers drive growth across the entire funnel.

1,500+
marketers trained

A full-funnel marketer is not just a campaign runner. You are the person who drives growth.

You see the full picture. Marketing, sales, customers, all working together. You are trusted to make decisions that move the business forward.

You manage the whole funnel so nothing works in isolation. Growth no longer means more hours. Growth comes from better systems.

You know which small tweaks unlock big results. You know the metrics that matter. And you have the clarity to focus on what moves the needle.

This is how you level up from campaign runner to strategist. From busy marketer to growth leader.

That is what it means to be a full-funnel marketer.

Portrait Ewoud Uphof by Maikel Thijssen

Hi! I'm Ewoud

About instructor

Since 2010, I've executed growth for my own companies and many clients.

1,500+
marketers trained
Heading

Decathlon

Advisory board member

At Decathlon Netherlands, I advise the e-commerce team each quarter on growth. The role allowed me to validate my growth framework at enterprise scale while also delivering training over several years.

2018 - present

Heading

Kees de Boekhouder

Fractional head of growth

At Kees de Boekhouder, the largest independent bookkeeper in the Netherlands, I introduced a structured growth rhythm. Within five months revenue was back on target.

May 2024 - October 2024

Heading

Ligo

Fractional head of growth

I supported Ligo, a legal tech scale-up preparing for acquisition, by redesigning the customer journey and improving automation in HubSpot. The work reduced churn and improved client retention.

Nov 2023 - March 2024

Heading

Bridgefund

Interim conversion specialist

At BridgeFund, one of the fastest-growing scale-ups in the Netherlands, I first improved website conversion through structured testing. Afterwards, I mentored their in-house marketer to embed CRO capabilities.

May 2024 - October 2024

Heading

Yaya

Fractional Head of Growth

In an interim role, built growth operations for Yaya’s e-commerce team. Introduced weekly dashboards, optimised paid acquisition, improved conversion through A/B testing, and prepared the ground for a smooth transition to a permanent manager.

May 2016 - Dec 2016

Heading

Polaris Growth

Co-founder & Head of growth

Grew the agency into a scalable B2B services company by building the inbound funnel, leading sales, and expanding the team to 11 while maintaining strong client relationships.

May 2024 - October 2024

Heading

Replicable

Co-founder Pipedrive agency

Co-founder of a Pipedrive-focused B2B CRM agency. Built the inbound funnel and lead generation engine that helped position the company as one of only two Pipedrive Premium agencies in the Netherlands.

Oct 2020 - May 2024

Heading

The Talent Institute

Teacher on growth

Co-created the first growth training in 2015 and taught every cohort for the next decade. Delivered workshops to hundreds of marketers and refined frameworks through their questions and experiments.

Jan 2016 - present

Heading

Hotelgift

Fractional Head of Growth

Responsible for growth at HotelGift, building a team and driving experiments across paid acquisition, conversion optimisation and retention to lift bookings and repeat use.

Jun 2016 - Jul 2017

Heading

NU.nl

Experimentation lead

Brought A/B testing to NU.nl, one of the Netherlands’ largest news sites. Created an optimisation roadmap, ran research and tests, and helped establish an internal experimentation agency that still drives decisions today.

May 2016 - Dec 2016

Koffievoordeel

DoubleSmart

Suite 702

Founders

Woolsocks

Bridgefund

Smyle

Lofty Manner

Replicable

Kees de Boekhouder

Cortazu

Decathlon

Mooie Boules

Soft Revolt

Nestmanager

Natuurlijk Presteren

SOPHIA MAE

The Talent Institute

Yaya

Klup

Friesland Campina

Springlab

Snappcar

Amberscript

NU

Transpack Packaging

Timepath

Easy Ergonomics

Booomtag

Prodos

Polaris Growth

Strategiefabriek

Ligo

Testimonials

What others are saying

By combining years of real world experience and theory into practice, this course presents an actionable and systematic map to sustainable growth. Starting from the first module, there are ample steps, tools, and tricks that can be implemented straight away. Would highly recommend to any start-up or B2B business looking to get to that next level.

Robert Vernacchio

Robert Vernacchio

Business Development

Really enjoyed the course. You can work at your own pace and the content is very relevant to refresh my 'growth' knowledge and learn new things!

Joanne Jongens

Joanne Jongens

Head of Growth

The knowledge Ewoud shares is presented in a clear and logical way, and his way of teaching makes it very exciting. The lessons I’ve learned have been invaluable and there is always something new to learn!

Marjolein Ceulen

Marjolein Ceulen

Email marketeer

Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.

Klaas Joosten

Klaas Joosten

Founder

Ewoud brings it back to simple examples and personas, this really helps. Next to that, the message is clear, focus and stick to the plan, the power of compounding small results is the gamechanger here!

Stan van den Heuvel

Stan van den Heuvel

General Manager

I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!

Candice Lo

Candice Lo

Global Memberships

As a Pipedrive consultant, it really helped me to better understand the fundamentals of the sales process and all the levers I can use to impact revenue growth for my clients (and myself off course)

Stefan in 't Veld

Stefan in 't Veld

Co-founder Replicable

I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff. And for those who don't know Ewoud, he's one of the best Growth Experts I know!

Tess Lucassen

Tess Lucassen

Growth product marketeer

It is actually Solid! As a designer working in marketing, I learned a lot from this course and it helps me better understand the growth issues my clients have, I can offer my clients additional value by pointing these out.   And I gained insights on how to approach scaling, starting my projects.

Aleksei Zikin

Aleksei Zikin

Freelance designer

This has helped me so much in my growth journey. Especially module 6 about retention, upsell and pricing was an eye opener.

Thomas van der Kleij

Thomas van der Kleij

Serial entrepreneur

Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!

Lila Becker

Lila Becker

Freelance Marketeer

This growth hacking course delivers practical, actionable insights that any sales or marketing leader can implement immediately. The well structured instructions, engaging videos, structured frameworks, and real-world case studies provide a solid roadmap for scaling a business efficiently.

Zeno van de Ven

Zeno van de Ven

Commercial Director

Ewoud is a real expert: solid, step-by-step foundations for growth, taught and delivered with clarity! The fact that he's helped a lot of different types of businesses grow, in different niches, with different types of marketers and founders, over a sustained period of time, is reflected in the course. Would recommend to anyone that wants to learn and understand the process of how to grow any online business reliably.

Jack Jenkins

Jack Jenkins

Serial entrepreneur

Had a very nice training from Ewoud! Gave lots of tips and tricks to start working in a structured and focused manner. Definitely recommended!

Laura van Steveninck

Laura van Steveninck

Graphic Designer

Ewoud has helped me well in identifying the biggest challenges of my business. By listening carefully and asking the right questions, I realized that the biggest 'problems' I thought were hindering growth are not the issue.

Max Savonije

Max Savonije

Founder

Very informative training! Ewoud is clear and also extremely likable and enthusiastic. The training has definitely helped me in my professional development.

Nino van Viegen

Nino van Viegen

Online marketeer

It's great that we can use our own customers as examples live and that we can immediately apply the learning points in practice during the exercises. Excellent!

Erik Oosterom

Erik Oosterom

Market place marketeer

Had a very inspiring workshop where you really learn to look at the big picture and thus understand which levers you can pull to increase profits.

Coen van Vliet

Coen van Vliet

Web data analyst

I enjoyed the Solid Growth workshop today. A nice variety of exercises and plenty of individual attention from Ewoud for the participants in the group.

Chi Chun Lie

Chi Chun Lie

Growth Marketeer

Very good training, gained many new detailed insights, and Ewoud is extremely helpful in answering all the questions posed.

Timon Tlomaczewski

Timon Tlomaczewski

Digital Designer

Super nice training to have tools for optimising your e-commerce and marketing. Good to have a fresh look at this process again and to come up with new ideas! I would like to do a deep dive with Ewoud again to dive even more specifically into our data.

Rafaella Heuvelmans

Rafaella Heuvelmans

Online marketeer

Great course for those who want to start optimising their webshop and online marketing but don't know where to begin. During this course, you'll receive tools with which you can immediately get to work!

Noor Jansen

Noor Jansen

Online marketeer

The Growth Session with Ewoud was a confirmation for our marketing team about the direction we're taking. Next to that, Ewoud gave the team an outsider perspective that was sharpening our focus and execution.

Peter-Paul de Leeuw

Peter-Paul de Leeuw

CEO

Ewoud is a smart guy and a great sparring partner. He adds the most value in solving growth challenges in an abstract way and in unravelling the principles behind the problem. In this way, Ewoud helps to structure growth and finds growth opportunities.

Olaf Arkauer

Olaf Arkauer

Co-founder

The critical and structured way of working with Ewoud is very valuable for creating the right growth plan for our company. Experience, passion and a 'let's go' mentality is exactly what we needed.

Michelle Wolters

Michelle Wolters

Co-founder

We aimed to improve our customers' growth strategies, and Ewoud's in-depth knowledge and steady flow of new information made every session enjoyable. With newfound inspiration, we quickly saw increased customer results. We highly recommend Ewoud, 5/5.‍

Menno van Gerven

Menno van Gerven

Online marketeer

Ewoud's lightning-fast strategic and creative thinking, systematic approach, and enthusiasm make his methods both fun and valuable. Despite our marketing experience, Ewoud provided fresh insights and practical tips for each funnel step through his probing questions.

Marloes van Gasteren

Marloes van Gasteren

CEO Springlab

We are a startup and we worked with Ewoud on our marketing strategy, and it was very helpful! His structured way worked well for us. So we really recommend working with Ewoud for strategic marketing plan and get advise on execution of it.

Kristina Palovicova

Kristina Palovicova

Co-founder

Ewoud's Growth Hacking sessions were invaluable, providing inspiration and practical tools that kickstarted my career. The tips were highly applicable to my job as a Growth Hacker. Even years later, I still consult Ewoud on this topic. I really enjoy working with him.

Joël Monté

Joël Monté

Growth Markteer

The sessions were very useful in dissecting our key KPIs (Revenue and CLV) into the underlying metrics and their interrelationships. By building KPI trees and customer journeys, I gained insight into the types of drivers that can accelerate certain growth.

Jesper Elders

Jesper Elders

Ecommerce Manager

Amazing workshop. Thanks a lot. Really helped me (re)organising my planning, agenda and email with loads of practical tips. But most importantly, a wakeup call to change my mindset towards tasks, priorities and planning.

Gaby Ghusen

Gaby Ghusen

Digital Innovator

Ewoud helped us find impactful retention funnel improvements with a framework suited to our business model. He challenged our approach with the right questions. Overall, Ewoud combines high-level strategic thinking with detailed campaign expertise.

Christoph van der Klaauw

Christoph van der Klaauw

COO

Super handy training, full of practical tips & tools. I enjoyed following this workshop with my team.

Laurens Spiele

Laurens Spiele

Head of Channels & Solutions

Ewoud provided me with the right tips to gain more focus in my work, set long- and short-term goals and make more strategic decisions. Thanks to Ewoud, my day-to-day work is clear and fixed, whilst working on goals that help our business grow.

Machteld van der Does

Machteld van der Does

Senior marketeer