Solid Growth helps B2B service companies break free from chaotic growth and build a structured, repeatable system. With a focus on execution, accountability, and compounding results, we provide the frameworks, coaching, and tools to scale smarter—without adding complexity.
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Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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For over 15 years, I have been working at the intersection of marketing, sales, and business systems, helping companies achieve predictable, structured growth. My journey began in 2010 when I founded my first company. Since then, I have started and exited multiple businesses, advised global brands, and developed growth strategies that have generated millions in revenue.
I have worked with a wide range of businesses, from startups to multinational companies, including NU.nl, Decathlon, Koffievoordeel, Hotelgift, and SOPHIA MAE. I also sit on the advisory board of Decathlon Netherlands, offering strategic insights on e-commerce and revenue growth.
What I have consistently seen is that businesses struggle to grow because they lack a system. They rely on fragmented tactics, disconnected tools, and short-term thinking, leading to unpredictable results. Growth is not a goal—it is a system. If sales rely too much on the founder, if marketing and sales teams are not aligned, or if revenue fluctuates unpredictably, the problem is not the effort—it is the structure.
Solid Growth exists to change that.
Too many businesses chase more leads, more sales, and more hustle, yet they do not have a structured, repeatable system that compounds results over time. Setting bigger targets does not fix a broken process. Companies do not rise to the level of their goals—they fall to the level of their systems.
This is why the Solid Growth Programme was created. It systemises growth in 100 days by improving 12 key growth metrics. These are small, measurable changes that, when combined, lead to significant, long-term results. Businesses do not need more traffic or more leads. They need a system that removes bottlenecks, creates leverage, and enables them to grow without constant firefighting.
We help B2B service businesses structure their marketing, sales, and delivery into a repeatable system. Unlike traditional agencies that focus on one-off tactics or automation specialists who only build workflows, we take a strategic approach that ensures long-term success.
We focus on three core areas:
Our methodology is designed to be simple yet powerful. Growth is not about working harder—it is about making the system work for you.
We specialise in working with B2B service companies that sell through meetings and calls. Our clients typically fit into one of these categories:
If any of these challenges sound familiar, solid growth can help.
Our founder
Ewoud Uphof is the founder of solid growth and has been at the forefront of revenue growth for over a decade. With experience spanning startups, agencies, consulting firms, and multinational brands, he has built and scaled businesses by focusing on structured, repeatable growth systems.
Beyond consulting, Ewoud has trained over 1,000 growth specialists and continues to share his expertise through advisory roles, workshops, and the solid growth programme. His passion lies in helping businesses stop grinding for growth and start systemising it.
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We aimed to improve our customers' growth strategies, and Ewoud's in-depth knowledge and steady flow of new information made every session enjoyable. With newfound inspiration, we quickly saw increased customer results. We highly recommend Ewoud, 5/5.
I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!
Ewoud brings it back to simple examples and personas, this really helps. Next to that, the message is clear, focus and stick to the plan, the power of compounding small results is the gamechanger here!
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