Sales pipeline

Learn how to optimise your sales pipeline to convert more qualified leads into paying customers. This module explores strategies for improving qualification rates, offer rates, and win rates.

Sales pipeline

Introduction

Your sales pipeline is the final stage of your growth journey, where qualified leads are converted into paying customers. In this module, we'll explore how to optimise your sales process to ensure you're closing as many deals as possible. You'll learn how to qualify leads effectively, structure your sales calls for success, and create compelling proposals that convert.

Discovery call mastery
Guide

Discovery call mastery

A structured sales conversation makes closing easier. In this step, you'll learn a proven framework for running effective discovery calls, qualifying prospects, handling objections, and ensuring a seamless handover between marketing and sales.

B2B Proposals
Guide

B2B Proposals

A great proposal accelerates decision-making. In this step, you'll learn how to craft clear, compelling proposals that align with your sales conversations, reduce friction, and increase the likelihood of getting a quick "yes" from prospects.

Better close rates
Guide

Better close rates

Confidence, urgency, and clear positioning drive sales success. In this step, you'll refine your sales strategy, improve follow-ups, and remove roadblocks that slow down deals—helping you close more opportunities faster and with less resistance.

Blog posts

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Brain dump
Blog post

Brain dump

Feeling overwhelmed? This guide will help you clear mental clutter and go from chaos to clarity with a simple, actionable brain dump process.

Prioritise your workload
Blog post

Prioritise your workload

Not sure where to start? Learn how to prioritise objectives, projects, and tasks so you can focus on what truly matters. Gain clarity and take meaningful steps towards your goals today.

Configure task tool
Blog post

Configure task tool

Master task management with this guide to setting up ClickUp. Learn to organise OKRs, manage projects, track roles, and optimise workflows for clarity and focus.

Task habits
Blog post

Task habits

Transform the way you work with 9 powerful task management habits. From quarterly planning to daily reviews, get the clarity and control you need to achieve your goals.

Map your funnel and find bottlenecks
Blog post

Map your funnel and find bottlenecks

Understand where your testing efforts will have the most impact by mapping your B2B funnel and finding bottlenecks. Learn to identify what to test by leveraging analytics and a structured approach.

Set up tracking and goals for accurate data
Blog post

Set up tracking and goals for accurate data

Data is the backbone of A/B testing. Learn how to set up tracking and goals in VWO to ensure accurate measurement and performance insights.

Launch your first A/B test
Blog post

Launch your first A/B test

The true value of A/B testing lies in learning from the results. This chapter covers how to interpret outcomes, understand what worked, and apply those learnings to future tests.

Learn from your experiments
Blog post

Learn from your experiments

The true value of A/B testing lies in learning from the results. This chapter covers how to interpret outcomes, understand what worked, and apply those learnings to future tests.

Build a repeatable, scalable process for A/B testing
Blog post

Build a repeatable, scalable process for A/B testing

Move beyond one-off experiments and create a sustainable, repeatable framework for A/B testing that drives consistent improvements. Learn how to scale your efforts by refining your process and prioritising impactful tests.

Solid B2B Growth
Course

Solid B2B Growth

Master the Solid Growth System with this 8-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.

Wiki articles

Go to wiki
Wiki

A/B testing

Optimise decisions with scientific A/B testing strategies and tools.

Wiki

API

A set of rules enabling software systems to communicate with each other.

Wiki

Above the Fold

Content displayed immediately without scrolling, crucial for grabbing user attention.

Wiki

Activation

Drive user activation with strategies that encourage first-time success.

Wiki

Ad Spend

Allocate ad budgets wisely to maximise returns and cut waste.

Wiki

Affiliate Marketing

Drive traffic and sales with partnerships through affiliate marketing.

Wiki

Agile

Apply Agile methodologies for faster, smarter workflows.

Wiki

Aha Moment

Identify the key moment where users see value and boost engagement.

Wiki

Analytics

The process of analysing data to make informed business decisions.

Wiki

Async Work

Enhance flexibility and focus with asynchronous work strategies.

Wiki

Automation

Using technology to perform tasks with minimal human intervention.

Wiki

Average Order Value (AOV)

Increase AOV through upselling, bundling, and personalisation strategies.

Wiki

BOFU (Bottom of the Funnel)

Convert leads into paying customers with BOFU tactics and offers.

Wiki

Backlinks

Build backlinks to boost SEO authority and drive traffic to your site.

Wiki

Backlog

Streamline task management by maintaining an organised backlog.

Wiki

Beach Head Market

Target your niche strategically to dominate your initial market.

Wiki

Before and After State

A framework showing the transformation a product or service delivers.

Wiki

Blueprint

A detailed plan or strategy to achieve specific goals effectively.

Wiki

Bottleneck

Identify and resolve bottlenecks to unlock productivity and accelerate growth.

Wiki

Bounce Rate

Reduce bounce rates and enhance site engagement with actionable solutions.

Wiki

Buffer Time

Build flexibility into schedules with strategic buffer time allocation.

Wiki

CRM

A tool to manage customer relationships and streamline sales processes.

Wiki

Call-to-Action (CTA)

Craft CTAs that drive engagement and action across platforms.

Wiki

Case Study

Craft compelling case studies to showcase results and win trust.

Wiki

Checklist

A structured list of tasks or items to ensure nothing is overlooked.

Wiki

Churn

Minimise churn by enhancing retention with proven strategies.

Wiki

Click Map

A visual representation of user clicks on a webpage to analyse behaviour.

Wiki

Click-through-rate

Optimise CTR to improve engagement and drive actionable user responses.

Wiki

Cold Outreach

Initial contact with prospects to generate interest in a product/service.

Ewoud's Growth Hacking sessions were invaluable, providing inspiration and practical tools that kickstarted my career. The tips were highly applicable to my job as a Growth Hacker. Even years later, I still consult Ewoud on this topic. I really enjoy working with him.

Joël Monté
Joël Monté
Strategiefabriek
Growth Markteer

It's great that we can use our own customers as examples live and that we can immediately apply the learning points in practice during the exercises. Excellent!

Erik Oosterom
Erik Oosterom
Prodos
Tech & Data Specialist

Tool categories

All tool categories
Tool category

Outreach

Reach out to potential customers with targeted outbound sales and cold outreach tools. Identify prospects, personalise outreach, and track your communication efforts.

See tool category
Tool category

Sales tools

Equip your sales team with the tools they need to manage leads, track interactions, automate tasks, and close deals efficiently. From CRM software to proposal management, these tools streamline the sales process and boost revenue.

See tool category
LemcalLemcal

Lemcal

Lemcal streamlines scheduling with a clean interface and powerful features. While it offers a solid Calendly alternative, its true potential shines with its deep Lemlist integration, boosting outreach and lead generation.

SpectacleSpectacle

Spectacle

Learn which keywords, campaigns and ads are actually driving LTV (Lifetime Value). The first revenue attribution software tailored specifically to the needs of SaaS and subscription-based companies.

SEMrushSEMrush

SEMrush

Unlock actionable insights with SEMrush, a comprehensive tool for SEO, PPC, and content marketing.

UnbounceUnbounce

Unbounce

Build high-converting landing pages in minutes with Unbounce, offering drag-and-drop design, A/B testing, and customisable templates for campaigns.

ManychatManychat

Manychat

Automate customer interactions with Manychat, featuring intuitive chatbot setups and integrations for effective engagement on social platforms.

LeadpagesLeadpages

Leadpages

Build and optimise landing pages with Leadpages, offering an intuitive drag-and-drop interface, mobile responsiveness, and conversion tracking.

InstapageInstapage

Instapage

Create and optimise landing pages with Instapage, designed for marketers needing advanced tools for A/B testing, analytics, and team collaboration.

GmailGmail

Gmail

Organise, prioritise, and communicate seamlessly with Gmail, offering advanced search, integrated tools, and an intuitive email experience.

KeapKeap

Keap

Manage leads and automate your workflows with Keap, designed for small businesses to boost efficiency and customer engagement.

FolkFolk

Folk

Collaborate efficiently with Folk, an intuitive CRM designed for teams managing contacts, emails, and workflows in one place.

SendcloudSendcloud

Sendcloud

Optimise eCommerce shipping with Sendcloud’s multi-carrier integrations, automation tools, and customisable customer notifications.

JustunoJustuno

Justuno

Boost conversions with Justuno’s smart pop-ups, exit-intent offers, and customisable banners, designed to maximise eCommerce revenue.

The Ultimate Blueprint
Book summary & review

The Ultimate Blueprint

Keith J. Cunningham

Master cash flow, leverage, and decision-making with proven frameworks to build a profitable, scalable business while avoiding common pitfalls.

Traction (channels)
Book summary & review

Traction (channels)

Gabriel Weinberg

Discover the 19 traction channels that successful startups use to systematically acquire customers and scale efficiently.

The road less stupid
Book summary & review

The road less stupid

Keith J. Cunningham

Avoid costly business mistakes by applying practical thinking strategies to improve decision-making, cash flow, and profitability.

SYSTEMology
Book summary & review

SYSTEMology

David Jenyns

Build simple, scalable systems that streamline operations, reduce errors, and free up your time for high-impact activities.

Hacking growth
Book summary & review

Hacking growth

Sean Ellis

Learn the growth hacking frameworks that power today’s fastest-growing companies by testing, iterating, and optimising strategies.

Startup growth engines
Book summary & review

Startup growth engines

Sean Ellis

Explore case studies of startups that achieved breakout growth using scalable, repeatable growth strategies and innovative tactics.

No items found.
Topic

Growth Foundations

Optimise the engine room of growth. Tools, workflows, and systems to streamline operations and reduce fires, tailored for growth teams.

See topic
Growth Foundations
Topic

Qualified traffic

Learn how to generate qualified traffic and increase engagement with your website and content. This module explores strategies for attracting your ideal customers and converting them into leads.

See topic
Qualified traffic
Topic

Marketing funnel

Optimise your marketing funnel to convert more leads into customers. This module explores strategies for improving submission rates, activating leads, and increasing booking rates.

See topic
Marketing funnel
Topic

Sales pipeline

Learn how to optimise your sales pipeline to convert more qualified leads into paying customers. This module explores strategies for improving qualification rates, offer rates, and win rates.

See topic
Sales pipeline
Topic

Contract value

Learn how to increase the value of your contracts to maximise revenue. This module explores strategies for increasing the average months sold, units per month, and unit price.

See topic
Contract value
Topic

Growth Strategy

See topic
Growth Strategy

Further reading

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About us
B2B Growth Programme

Unlock compound growth in 100 days

Do it yourself

B2B Growth Programme

| Video course

Master the Solid Growth System with this 8-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.

Bite-sized modules to fit learning into your busy schedule
Crystal-clear explanations make complex growth concepts easy to grasp
Instantly applicable strategies deliver tangible results in your daily work

Best for individuals

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8h

video course

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Self-paced

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49

lessons

7

modules

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Incl. course updates

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Done with you

B2B Growth Programme

| Guided implementation

Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.

Transition from scattered tactics to a structured growth system
Gain a clear understanding of your growth strategy and key metrics
Reach your goals faster with expert guidance and support
Group icon

Best for teams

Video icon

8h

video course

Time icon

14

week programme

Video call icon

14

weekly workshops

Team access

10

course licenses

Accountability icon

Weekly accountability

Slack support

B2B Growth Programme

Unlock compound growth in 100 days

Video course

Best for individuals

Time icon

Self-paced

Module white icon

49

lessons

7

modules

Master the Solid Growth System with this 8-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.

Satisfaction guarantee

Guided implementation

Group icon

Best for teams

Time icon

14

week programme

Team access

10

course licenses

Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.

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