Ad Spend

Allocate ad budgets wisely to maximise returns and cut waste.

Get better ROI from your ad spend.

Target the right audience with precision.

Scale campaigns with data-backed decisions.

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Introduction

Ad spend is the amount of money allocated to advertising campaigns, used to reach target audiences and drive conversions.

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Learn compound growth (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

Learn for free

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Toolstack set up properly

The right tools can streamline your growth, but the wrong setup creates chaos. This guide covers how to configure your CRM, automate workflows, and integrate reporting to eliminate inefficiencies and create a seamless growth system.

Free tool audit
Growth challenge

Keep reading

Topic

Sales pipeline

Make sure qualified leads turn into paying customers with a clear, repeatable sales process that works.

See topic
Sales pipeline
Tool category

Paid Ad Tech

Optimise your paid advertising campaigns and maximise your ROI with the best paid ad tech tools.

See tool category

About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

15 years experience

1,500 marketers trained since 2015

Exited 6 companies

For over 15 years, I have been working at the intersection of marketing, sales, and business systems, helping companies achieve predictable, structured growth. My journey began in 2010 when I founded my first company. Since then, I have started and exited multiple businesses, advised global brands, and developed growth strategies that have generated millions in revenue.

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More wiki articles

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Wiki

SEA

Harness the power of Search Engine Advertising for fast, measurable growth.

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Cost Per Click (CPC)

Optimise your ad spending by reducing CPC and increasing campaign ROI.

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Re-engage lost leads and increase conversions with strategic retargeting.

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Cost-per-Mille

Lower CPM while boosting ad impressions for better returns.

Traffic secrets
Book summary & review

Traffic secrets

Russel Brunson

Master proven strategies to attract consistent traffic, engage your ideal audience, and grow your business online.

Who wrote this content?

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About us
Compound Growth Programme

Unlock compound growth in 100 days

Do it yourself

Compound Growth Programme

| Video course

Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.

Learn at your own pace and fit it around your schedule.
Learn the 4 growth engines through real-world examples.
Implement yourself with templates and resources.

Best for individuals

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9h

video course

Time icon

Self-paced

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45

lessons

7

modules

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Individual course access

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Incl. course updates

Satisfaction guarantee

Done with you

Compound Growth Programme

| Guided implementation

Implement the Solid Growth System with expert guidance — perfect for teams who want to embed the system across marketing and sales in just 100 days.

Get live expert support to apply the system to your business.
Learn the 4 growth engines by applying them directly to your business.
We implement it together in six workshops.
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Best for teams

Video icon

8h

video course

Time icon

14

week programme

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14

weekly workshops

Team access

10

course licenses

Accountability icon

Weekly accountability

Slack support

Compound Growth Programme

Unlock compound growth in 100 days

Video course

Best for individuals

Video icon

9h

video course

Time icon

Self-paced

Module white icon

45

lessons

7

modules

Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.

Satisfaction guarantee

Compound Growth Programme

Guided implementation

Implement the Solid Growth System with expert guidance — perfect for teams who want to embed the system across marketing and sales in just 100 days.

Group icon

Best for teams

Video icon

8h

video course

Time icon

14

week programme

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