Allocate ad budgets wisely to maximise returns and cut waste.
Get better ROI from your ad spend.
Target the right audience with precision.
Scale campaigns with data-backed decisions.
Ad spend is the amount of money allocated to advertising campaigns, used to reach target audiences and drive conversions.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
The right tools can streamline your growth, but the wrong setup creates chaos. This guide covers how to configure your CRM, automate workflows, and integrate reporting to eliminate inefficiencies and create a seamless growth system.
Make sure qualified leads turn into paying customers with a clear, repeatable sales process that works.
See topicOptimise your paid advertising campaigns and maximise your ROI with the best paid ad tech tools.
See tool category15 years experience
1,500 marketers trained since 2015
Exited 6 companies
For over 15 years, I have been working at the intersection of marketing, sales, and business systems, helping companies achieve predictable, structured growth. My journey began in 2010 when I founded my first company. Since then, I have started and exited multiple businesses, advised global brands, and developed growth strategies that have generated millions in revenue.
Harness the power of Search Engine Advertising for fast, measurable growth.
Optimise your ad spending by reducing CPC and increasing campaign ROI.
Re-engage lost leads and increase conversions with strategic retargeting.
Lower CPM while boosting ad impressions for better returns.
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.
Best for individuals
9h
video course
Self-paced
45
lessons
7
modules
Individual course access
Incl. course updates
Satisfaction guarantee
Implement the Solid Growth System with expert guidance — perfect for teams who want to embed the system across marketing and sales in just 100 days.
Best for teams
8h
video course
14
week programme
14
weekly workshops
10
course licenses
Weekly accountability
Slack support
Best for individuals
9h
video course
Self-paced
45
lessons
7
modules
Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.
Satisfaction guarantee
Implement the Solid Growth System with expert guidance — perfect for teams who want to embed the system across marketing and sales in just 100 days.
Best for teams
8h
video course
14
week programme