Learn the system that connects every part of growth and compounds results month after month.
I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!
Candice Lo
Ewoud is a real expert: solid, step-by-step foundations for growth, taught and delivered with clarity! The fact that he's helped a lot of different types of businesses grow, in different niches, with different types of marketers and founders, over a sustained period of time, is reflected in the course. Would recommend to anyone that wants to learn and understand the process of how to grow any online business reliably.
Jack Jenkins
The way you run growth shapes how far you get. Shiny tactics and single-channel plays stall out fast. Only a full-funnel system compounds into real revenue.
Chases shiny tactics, switches tools constantly, and never builds compounding results.
Masters one channel but struggles with a leaky funnel and will hit the CPA limit at some point.
Sarah connects demand, funnel, pipeline and customer value. Improvements stack, so her results climb faster.
Chases shiny tactics, switches tools constantly, and never builds compounding results.
Rick keeps switching tools and chasing new hacks. Each month starts from zero, so results grow very slowly.
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Masters one channel but struggles with a leaky funnel and will hit the CPA limit at some point.
Steve masters his channel but can’t influence the rest of the funnel. Growth slows once the channel maxes out.
Sarah connects demand, funnel, pipeline and customer value. Improvements stack, so her results climb faster.
Sarah connects demand, funnel, pipeline and customer value. Improvements stack, so her results climb faster.
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By running the full system, Sarah connects demand, funnel, pipeline and customer value. Each engine feeds the next, so small wins stack into big revenue gains.
Set up the infrastructure that makes full-funnel growth possible: the right tools, clean data, weekly rhythm, and clear customer journey.
Choose the right channels, improve your ads and targeting, and scale strategically without spreading yourself thin or burning cash.
Improve landing pages and lead magnets, build email nurture that warms leads, and map the customer journey to find and fix conversion leaks.
Instead of chasing single metrics, Sarah tracks all 12 numbers that power revenue. Each small improvement stacks up, turning into big growth for her company.
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The sessions were very useful in dissecting our key KPIs (Revenue and CLV) into the underlying metrics and their interrelationships. By building KPI trees and customer journeys, I gained insight into the types of drivers that can accelerate certain growth.
Jesper Elders
Ewoud brings it back to simple examples and personas, this really helps. Next to that, the message is clear, focus and stick to the plan, the power of compounding small results is the gamechanger here!
Stan van den Heuvel
As a Pipedrive consultant, it really helped me to better understand the fundamentals of the sales process and all the levers I can use to impact revenue growth for my clients (and myself off course)
Stefan in 't Veld
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Since 2010, I've executed growth for my own companies and many clients.
At Decathlon Netherlands, I advise the e-commerce team each quarter on growth. The role allowed me to validate my growth framework at enterprise scale while also delivering training over several years.
2018 - present
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At Kees de Boekhouder, the largest independent bookkeeper in the Netherlands, I introduced a structured growth rhythm. Within five months revenue was back on target.
May 2024 - October 2024
I supported Ligo, a legal tech scale-up preparing for acquisition, by redesigning the customer journey and improving automation in HubSpot. The work reduced churn and improved client retention.
Nov 2023 - March 2024
At BridgeFund, one of the fastest-growing scale-ups in the Netherlands, I first improved website conversion through structured testing. Afterwards, I mentored their in-house marketer to embed CRO capabilities.
May 2024 - October 2024
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In an interim role, built growth operations for Yaya’s e-commerce team. Introduced weekly dashboards, optimised paid acquisition, improved conversion through A/B testing, and prepared the ground for a smooth transition to a permanent manager.
May 2016 - Dec 2016
Grew the agency into a scalable B2B services company by building the inbound funnel, leading sales, and expanding the team to 11 while maintaining strong client relationships.
May 2024 - October 2024
Co-founder of a Pipedrive-focused B2B CRM agency. Built the inbound funnel and lead generation engine that helped position the company as one of only two Pipedrive Premium agencies in the Netherlands.
Oct 2020 - May 2024
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Co-created the first growth training in 2015 and taught every cohort for the next decade. Delivered workshops to hundreds of marketers and refined frameworks through their questions and experiments.
Jan 2016 - present
Responsible for growth at HotelGift, building a team and driving experiments across paid acquisition, conversion optimisation and retention to lift bookings and repeat use.
Jun 2016 - Jul 2017
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Brought A/B testing to NU.nl, one of the Netherlands’ largest news sites. Created an optimisation roadmap, ran research and tests, and helped establish an internal experimentation agency that still drives decisions today.
May 2016 - Dec 2016
Full-funnel marketers see the bigger picture of growth, so they create more impact, whichever role they take on. That’s why they drive more revenue, accelerate their careers, and earn higher pay.
Most marketers can’t prove their work leads to clients. You can. You’ll close the leaks, increase revenue, and show exactly how your campaigns bring in revenue. That puts you at the centre of the business, not on the sidelines.
When you know how to connect the whole funnel, you’re already working at the next level. You become the obvious choice for promotion because you can run strategy, not just tactics. That means quicker steps up the ladder.
Full-funnel skills are rare, and businesses pay more for people who can run the whole system. Head of growth roles often pay €75K – €120K. By levelling up now, you put yourself on the path to higher salaries and better opportunities.
I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff. And for those who don't know Ewoud, he's one of the best Growth Experts I know!
Tess Lucassen
Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!
Lila Becker
Ewoud's Growth Hacking sessions were invaluable, providing inspiration and practical tools that kickstarted my career. The tips were highly applicable to my job as a Growth Hacker. Even years later, I still consult Ewoud on this topic. I really enjoy working with him.
Joël Monté
Beyond campaigns and channels, you’ll learn how to see the bigger picture of growth, connect the dots across the funnel, and run growth as a system. These are the meta-skills that make you more valuable in any B2B role.
Step out of channel silos and understand how every part of the funnel connects to revenue.
Learn how to read the numbers and quickly see where growth is leaking, so you know exactly what to fix.
Map the full path from first touch to retention, and learn how to make each step more effective.
Stop chasing random tactics. Build a calm, repeatable way of testing, improving and scaling what works.
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Think beyond tactics. Learn how to prioritise the right levers, so you spend time where it matters most.
You’ll work through 7 focused modules that show you how to run growth across the whole funnel. Each one includes video lessons, hands-on exercises, growth tactics and templates you can plug directly into your projects. By the end, you’ll know how to connect traffic, funnel, sales and customer value into one repeatable system.
Understand the 12 key metrics and four growth engines that predict results. Learn why Random Rick stays stuck and how Solid Sarah compounds wins.
7 videos
45 mins
12 metrics explained
Put the right systems, tools, and tracking in place before you optimise. Build your growth scorecard, configure funnel and CRM tracking, and run your first customer research.
7 videos
12 growth tactics
5 core tools
Stop chasing vanity metrics. Learn how to increase impressions, click-throughs, and engagement rates by 10% each: compounding into 33% more qualified sessions.
6 videos
3 exercises
15+ traffic tactics
Optimise every stage of your funnel: submission rate, activation rate, and booking rate. Apply practical tactics that steadily lift conversion rates week by week.
7 videos
3 exercises
12 growth tactics
1 template
Master the sales pipeline metrics: qualification, offer, and win rate. Learn how to improve handovers, offers, and follow-ups to convert more opportunities.
6 videos
3 exercises
12 growth tactics
1 template
Raise contract value by improving deal size, contract length, and line items. Learn practical upsell, packaging, and pricing tactics that add revenue without more clients.
6 videos
3 exercises
12 growth tactics
1 template
Review your results, identify bottlenecks, and plan your next 100-day cycle. Build habits to keep compounding growth long after the course ends.
6 videos
3 exercises
12 growth tactics
Action plan for your next cycle
Work through the exercises even if you don’t have your own numbers yet. Use the ready-made dataset to test ideas, track metrics, and build confidence before applying the frameworks to live campaigns.
Stuck on an exercise or not sure how to apply it to your business? Ask the AI assistant. It gives context-aware answers, helps you adapt playbooks to your situation, and keeps you moving forward without delay.
Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.
Klaas Joosten
This growth hacking course delivers practical, actionable insights that any sales or marketing leader can implement immediately. The well structured instructions, engaging videos, structured frameworks, and real-world case studies provide a solid roadmap for scaling a business efficiently.
Zeno van de Ven
Really enjoyed the course. You can work at your own pace and the content is very relevant to refresh my 'growth' knowledge and learn new things!
Joanne Jongens
This course gives you the complete system to become a full-funnel B2B marketer in just 12 weeks. You’ll master all growth engines, apply them directly to your work, and walk away with templates, playbooks and skills you’ll use for years.
Short, focused lessons that fit between client calls and campaigns. Always practical, never fluff.
Hands-on exercises every week so you apply the frameworks directly to your projects.
One lever at a time, so you build momentum without ever feeling overwhelmed.
Fits most professional development budgets. One client win more than covers the cost.
Full course access for 1 person
40+ video lessons (9 hours)
60+ growth tactics and exercises
Lifetime access + all future updates
Custom AI agent to ask questions
Plug-and-play templates
Sample datasets
We aimed to improve our customers' growth strategies, and Ewoud's in-depth knowledge and steady flow of new information made every session enjoyable. With newfound inspiration, we quickly saw increased customer results. We highly recommend Ewoud, 5/5.
Menno van Gerven
Ewoud provided me with the right tips to gain more focus in my work, set long- and short-term goals and make more strategic decisions. Thanks to Ewoud, my day-to-day work is clear and fixed, whilst working on goals that help our business grow.
Machteld van der Does
By combining years of real world experience and theory into practice, this course presents an actionable and systematic map to sustainable growth. Starting from the first module, there are ample steps, tools, and tricks that can be implemented straight away. Would highly recommend to any start-up or B2B business looking to get to that next level.
Robert Vernacchio
Got questions? You’re not the only one. Here are the answers marketers ask before joining. Contact me if you have any other questions.
If you understand the basics of B2B marketing and sales, you’re ready. You don’t need to be a growth hacker or data analyst. The course gives you the operating system to connect the dots between campaigns, funnel and revenue. It’s designed for marketers who are strong in one area but want to step up to full-funnel level.
Expect 2–3 hours per week for 12 weeks. Each module is broken into short lessons you can fit between meetings, plus 1–2 exercises to apply directly to your business. It’s designed to work alongside a full-time job, not replace it.
Yes. The system is built around B2B service businesses, whether that’s law firms, consultancies, design studios or SaaS providers. The principles apply the same way in-house or at an agency. If you need to generate demand and prove revenue impact, the system fits.
Nothing fancy. A CRM (like HubSpot, Salesforce, or Pipedrive) and a spreadsheet will cover 90% of the work. Templates, scorecards and dashboards are included in the course. You’ll learn the frameworks, not just the tools, so you stay effective even if platforms change.
No, it aligns them. The system helps you stop running random one-offs and start connecting campaigns to a clear growth model. You’ll still run ads, SEO, email, events but you’ll know exactly how they tie into pipeline, retention and revenue.
Absolutely. Most companies cover it under professional development or training budgets. At €995, one client win or campaign improvement typically covers the cost many times over. We even provide a template you can use to request approval from your manager.
