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Alright, I'm kicking this off with something that can be an absolute game-changer for your async communication: Loom videos. No, this isn't your typical video call or a long-winded conference presentation. This is focused, concise, and a hundred times more expressive than any email you'll ever write. Let me tell you why and how.
Firstly, Loom videos hit that sweet spot between text and face-to-face meetings. They capture the nuances of body language, tone, and facial expressions that text can't. At the same time, they're asynchronous—you can record and share whenever you want, and your teammates can view them when it suits them. This helps you dodge the dreaded 'meeting trap,' where half the team is stuck in back-to-back meetings and gets nothing else done.
When you record a Loom video, it's crucial to have a structure. Here's a quick rundown:
Remember, be explicit about the kind of help you want. A vague video will get you vague responses, and nobody's got time for that in the growth game.
Once you're ready to share, remember, context is king. Don't just drop the link and expect people to guess the urgency or the topic. Always add a descriptive sentence alongside the link. For instance, "Hey team, I've got some new insights on the customer funnel. It's not urgent, but some fresh eyes would be great." This sets the tone and gives your team an idea of what to expect.
By embracing Loom videos, you're not just opting for better async communication; you're also freeing up precious cognitive space for more strategic tasks. Now, tell me that's not a win-win. Ready to move on to the next level?
The right tools can streamline your growth, but the wrong setup creates chaos. This guide covers how to configure your CRM, automate workflows, and integrate reporting to eliminate inefficiencies and create a seamless growth system.
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Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
For 15 years, I've been immersed in the world of B2B growth, helping businesses of all sizes – from startups to large corporations – achieve predictable, sustainable growth. I've had the privilege of wearing many hats: Head of Growth for numerous companies, co-founder of several startups, and trainer to over 1,500 marketers
Equip your sales team with the tools they need to manage leads, track interactions, automate tasks, and close deals efficiently. From CRM software to proposal management, these tools streamline the sales process and boost revenue.
See tool categoryAttract, capture, and nurture qualified leads with these powerful tools. Build high-converting landing pages, automate email campaigns, track lead progress, and engage visitors with chatbots to turn prospects into customers.
See tool categoryDrive targeted traffic to your website and generate demand for your products or services. Utilise SEO tools, run effective paid ad campaigns, leverage social media marketing, and build strategic affiliate programmes to expand your reach.
See tool categoryGain a deep understanding of your customers and their behaviour. Analyse website traffic, visualise user interactions with heatmaps, and gather valuable feedback through surveys and reporting tools to make data-driven decisions.
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My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Master the Solid Growth System with this 9-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.
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9h
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Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.
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Share ideas and feedback quickly with Loom, a video tool for communicating effectively without meetings.
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