Omnisend

Omnisend is an all-in-one marketing platform designed for e-commerce businesses. With powerful automation and seamless integrations, it helps businesses scale their email and SMS marketing efforts effortlessly.

Email and SMS marketing automation for e-commerce

Drag-and-drop editor with customisable templates

Seamless integrations with Shopify, WooCommerce, and more

Omnisend

Considerations

Omnisend is an e-commerce-focused marketing platform that simplifies email, SMS, and automation campaigns. Its drag-and-drop editor, pre-built workflows, and seamless integrations with major e-commerce platforms make it a powerful tool for online businesses looking to optimise their marketing efforts.

The platform is built for businesses that want to streamline customer engagement. It includes automation workflows that allow users to trigger messages based on behaviour, such as cart abandonment, product purchases, or welcome sequences. Omnisend also supports segmentation, ensuring that the right messages reach the right customers at the right time.

One of the key advantages of Omnisend is its ease of use. Unlike some marketing automation tools that require extensive setup, Omnisend is designed to be intuitive. The drag-and-drop email editor, pre-built templates, and built-in SMS marketing features make it accessible for both beginners and advanced marketers. Additionally, its integration with Shopify, WooCommerce, BigCommerce, and other platforms allows businesses to sync their store data effortlessly.

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No time for growth? Fix your operations first.

If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.

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Alternatives for

Omnisend

KlaviyoKlaviyo

Klaviyo

Klaviyo is a powerful eCommerce marketing automation platform that enables businesses to run personalised email and SMS campaigns based on customer data.

MailchimpMailchimp

Mailchimp

Mailchimp is a widely known email marketing platform with automation tools, landing pages, and CRM capabilities. While user-friendly, pricing increases quickly as you scale.

Tips for new users

  1. Start with pre-built workflows – Omnisend provides ready-to-use automation sequences for abandoned carts, welcome emails, and post-purchase follow-ups. Customise these to match your brand’s tone and strategy.
  2. Use segmentation effectively – Take advantage of Omnisend’s audience segmentation to target customers based on shopping behaviour, engagement, and demographics. This will improve the relevance of your campaigns.
  3. Test your emails before sending – The drag-and-drop email editor is user-friendly, but always preview and test your emails before launching campaigns to ensure they look perfect on all devices.
  4. Integrate with your e-commerce platform – Connect Omnisend to Shopify, WooCommerce, or BigCommerce to automatically sync customer data, making automation more effective.
  5. Monitor your reports – Use Omnisend’s built-in analytics to track campaign performance, open rates, and conversion metrics. This helps refine your strategy and improve results over time.

Omnisend is a great option for e-commerce businesses that want to scale their email and SMS marketing without dealing with complex automation setups. Its user-friendly design and powerful automation capabilities make it a strong choice for businesses looking to improve engagement and drive more sales.

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About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

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Free Tool stack audit

Find out exactly what’s slowing your team down. We’ll audit your current setup and give you personalised recommendations to streamline your operations.

Learn practical hacks to automate repetitive tasks.
Get expert advice on optimising your sales & marketing workflows
Discover quick wins to streamline your operations

Compound Growth Programme

Growth isn’t random—it’s engineered. A done-with-you programme that turns growth into a structured, repeatable process—so your team can execute with confidence and revenue compounds over time.

OmnisendOmnisend

Omnisend

Omnisend is an all-in-one marketing platform designed for e-commerce businesses. With powerful automation and seamless integrations, it helps businesses scale their email and SMS marketing efforts effortlessly.

Better growth infrastructure

Free audit

Free Tool stack audit

Find out exactly what’s slowing your team down. We’ll audit your current setup and give you personalised recommendations to streamline your operations.

Learn practical hacks to automate repetitive tasks.
Get expert advice on optimising your sales & marketing workflows
Discover quick wins to streamline your operations

Growth Machine Programme

In just four weeks, we transform the operational chaos in your marketing and sales so your team can stop firefighting and focus on real growth.

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