CRM and customer platforms
HubSpot
All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.
Salesforce
Enterprise CRM with deep customisation and ecosystem, powerful but requires clear design and governance.
Keap
Small business CRM with email automation and invoicing, good when you want sales and marketing in one light tool.
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Folk
Simple CRM for relationships and outreach lists, useful for partnerships and light sales without heavy setup.
Monday.com
Work OS with boards, automations and dashboards, flexible for marketing and ops when configured with restraint.
Pipedrive
Sales focused CRM with clean pipelines and activity tracking, ideal for small teams that value speed.
CRM add-ons
Aircall
Cloud phone system built for sales teams, with call routing, recordings and CRM logging that makes follow up and coaching easier.
Fireflies.ai
AI note taker that records meetings, creates notes and pushes them to the CRM so follow up is clear.
Leadinfo
Visitor identification that reveals companies on your site and syncs them to the CRM for faster outreach.
Lead generation
Surfe
Turns LinkedIn into your CRM interface, find and enrich contacts, then push leads and messages to HubSpot, Salesforce or Pipedrive without copy pasting.
Lusha
Data provider for emails and numbers, handy for filling gaps in prospect lists before sequencing.
Kanbox
Kanbox turns your email into a CRM that tracks deals, follow-ups, and reminders.
Mailshake
Simple cold email tool with sequences and tracking, good for lean outbound motions.
Apollo
Prospecting database with sequencing, handy for small teams that want leads and outreach in one place with basic enrichment.
Lemlist
Cold email platform with warm up, sequencing and tracking, designed to keep domains healthy while booking meetings.
Driving traffic
Landing pages / CMS
Unbounce
Landing page builder with A B testing and dynamic text, solid for paid traffic when you need fast iteration.
Leadpages
Landing page and lead capture tool with templates and easy forms, aimed at quick campaign launches.
Instapage
Landing page builder with fast templates, A B testing and collaboration, ideal for campaign pages at speed.
Justuno
On site promotions and forms that help capture leads and run offers with targeting and design control.
OmniConvert
CRO platform with A B testing, surveys and personalisation, helpful for websites with steady traffic.
Squarespace
Website builder with elegant themes, good for simple sites and landing pages that need little maintenance.
WordPress
Open source CMS with huge plugin choice, ideal when you need flexibility and can manage updates and performance.
Microsoft Clarity
Free behaviour analytics with heatmaps and recordings, good for spotting friction at no cost.
VWO
Experimentation platform with testing, heatmaps and rollout tools, good for structured CRO at B2B scale.
Webflow
Visual site builder with CMS and clean code export, powerful for marketing teams that want speed and control.
Hotjar
Behaviour analytics that reveals where visitors get stuck, combining heatmaps, recordings and quick surveys.
Marketing automation
Customer.io
Messaging platform with fine control over events and segments, good for product led journeys and complex triggers.
Drip
Email and automation aimed at ecommerce, can work for simple B2B funnels that need easy flows and segmentation.
Brevo
Simple email and SMS marketing with basic automation, good for early stage nurture and newsletters without heavy cost.
Klaviyo
Email and SMS platform with detailed segments and flows, powerful for nurture when data is clean.
Mailchimp
Email marketing with basic automation and templates, easy for newsletters and simple nurture.
ActiveCampaign
Email and automation platform with strong segmentation and conditional logic, good for B2B nurture when you need power without a full CRM migration.
Automation tools
n8n
Open source automation with nodes and self hosting, ideal when you need flexibility and privacy with strong workflows.
Make
Visual automation platform that connects tools and moves data with control and scheduling.
Zapier
No code automation that connects apps and moves data, great for quick wins and alerts that save time.
Pipedream
Integration platform that runs code and workflows, great for custom automations beyond no code limits.
AI tools
Claude
AI assistant strong at long form writing and thoughtful analysis, good for working with long documents and sensitive data.
Fireflies.ai
AI note taker that records meetings, creates notes and pushes them to the CRM so follow up is clear.
Perplexity
AI search that cites sources, useful for fast research and content prep with links to verify.
MacWhisper
On device transcription for audio and video, quick and private, useful for notes and content.
Notebook LM
AI research tool that indexes your sources and answers from them, useful for briefs and prep.
ChatGPT
AI assistant that helps with research, outlines and rewrites, useful for speed and quality when paired with clear prompts and checks.
Team tools
Coda
Document platform that blends text, tables and automation, great for playbooks, calculators and living specs in one place.
Miro
Online whiteboard for mapping ideas, journeys and plans, great for async workshops and alignment.
Slack
Team chat that speeds collaboration when channels, notifications and etiquette are set with care.
Trello
Kanban boards for projects and tasks, easy to start and share, best for light workflows.
Process Street
Process tool for repeatable checklists with form fields and automations, good for onboarding and QA.
Notion
All in one workspace for docs, wikis and lightweight databases, ideal for playbooks and knowledge.
Loom
Video recording for updates and walkthroughs that beats meetings when you need clarity without a call.
LastPass
Password manager that stores and shares credentials securely, with policies that protect access.
Figma
Collaborative design tool for layouts and assets, great for landing pages, ads and quick iteration with stakeholders.
Google Workspace
Productivity suite for mail, docs and storage, easy admin and sharing that suits most B2B teams.
ClickUp
All in one project and doc tool with tasks, docs and dashboards, powerful yet noisy if over configured, best with a clear setup.
Asana
Project management that keeps work clear with boards, timelines and templates, good for campaign planning and cross team coordination.
Productivity tools
SaneBox
Email assistant that filters noise and adds reminders so important mail surfaces when needed.
Todoist
Personal task app with quick capture, filters and calm design, great for managing work and habits.
Inbox When Ready
Email extension that hides your inbox by default so you can send and search without getting pulled into new mail.
Freedom
App and site blocker that helps protect focus time by pausing the noise across devices.
Airtable
Flexible tables meet databases, great for content calendars, asset libraries and light workflows that need structure and simple automation.
