Introduction
Growth doesn’t fail because teams lack effort, it fails because they focus on the wrong things. A strategy isn’t a document: it’s how you decide what to do next.
In this section, I’ll share the frameworks I use to help B2B teams prioritise their efforts, run experiments, and stay focused on what drives compounding growth.
You’ll learn how to set direction without guesswork and turn your growth system into a learning machine. Strategy is what keeps the chaos under control.
Playbooks
Go to playbooksCompound growth
Explain the driver tree from traffic to revenue. Find the few inputs that move results most, set weekly actions and owners, and review progress on a simple cadence.
See playbook
Go-to-market strategy
Build a go to market plan that aligns your offer, motion and channel, so you stop guessing and start growing with purpose. Map goals, owners and next steps for the next quarter.
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Customer research
Talk to customers and turn insights into growth. Recruit, interview and synthesise without overthinking it. Capture findings in simple notes that feed decisions and content.
See playbook
Experimentation
Test and learn faster. Set up an experimentation system that helps you prioritise, track and repeat what works. Keep a backlog and a clear way to decide what to try next.
See playbook
Growth rhythm
Install a weekly rhythm that keeps you focused. Review data, resolve blocks and ship work every single week. Use a short agenda that turns issues into clear actions.
See playbook
Tools
Go to toolsCompound growth
Go-to-market strategy
Customer research
Hotjar
Behaviour analytics that reveals where visitors get stuck, combining heatmaps, recordings and quick surveys.
Microsoft Clarity
Free behaviour analytics with heatmaps and recordings, good for spotting friction at no cost.
Zapier
No code automation that connects apps and moves data, great for quick wins and alerts that save time.
Growth rhythm
Calendly
Well known meeting scheduler with simple routing and reminders that reduce no shows and make booking easy for buyers.
Experimentation
VWO
Experimentation platform with testing, heatmaps and rollout tools, good for structured CRO at B2B scale.
OmniConvert
CRO platform with A B testing, surveys and personalisation, helpful for websites with steady traffic.
Notion
All in one workspace for docs, wikis and lightweight databases, ideal for playbooks and knowledge.
Books
Go to books
Company of One
Paul Jarvis
Lessons for keeping work simple and profitable. Focus on retention, systems and selective growth that preserves quality.
Good Strategy Bad Strategy
Richard Rumelt
A sharp test for strategy quality. Diagnose, choose guiding policies and design actions that compound over quarters.
Principles
Ray Dalio
A set of tools for clearer thinking and teamwork. Create principles, run post mortems and make better decisions together.
Lean Startup
Eric Ries
A disciplined approach to experiments. Define hypotheses, design MVPs and learn before you scale.
Work The System
Sam Carpenter
A plain approach to system thinking. Write procedures, make small fixes and keep operations tidy as you scale.
Scaling Up
Verne Harnish
Practical tools for scaling a company. Use rhythms, scorecards and priorities to keep a growing team aligned.
Traction
Gino Wickman
A practical operating system for small teams. Install a cadence, set priorities and create accountability that sticks.
Clockwork
Mike Michalowicz
A clear way to design responsibilities and handoffs. Use time maps and simple dashboards to remove bottlenecks and protect focus.
Disciplined Entrepreneurship
Bill Aulet
Step by step approach to define customers, test value and design a go to market path that leads to repeatable revenue.
E-Myth Revisited
Michael Gerber
A practical case for SOPs in growth teams. Design roles, write checklists and build a rhythm for continuous improvement.
Fix this next
Mike Michalowicz
A decision tool for prioritising growth work. Diagnose where to act, then pick a small change that unlocks progress now.
The Pumpkin Plan
Mike Michalowicz
A simple system for selective growth. Identify winners, cut distractors and nurture the right segments.
SYSTEMology
David Jenyns
A step by step way to document and improve processes so the team delivers consistent results without heroics.
The road less stupid
Keith J. Cunningham
A punchy book on decision quality. Use thinking time, write assumptions and avoid expensive mistakes.
Wiki articles
Go to wikiConstraint
Transform constraints into opportunities to drive smarter decisions and growth.
Growth drivers
Key factors or tactics that significantly impact a company's growth.
Growth engine
A repeatable and scalable system to drive consistent growth.
Growth hacking
Drive rapid growth through innovative, cost-effective strategies.
Growth lever
Identify and activate growth levers to scale your business faster.
Growth marketing
Drive rapid growth through innovative, cost-effective strategies.
Growth mindset
Stay on top of tasks with an efficient and structured issues tracker.
Growth plateau
Break through stagnation with actionable strategies to reignite business growth.
