Map and refine each touchpoint to create seamless, engaging customer experiences.
Optimise every stage of customer interaction.
Boost retention by delivering value.
Identify and resolve journey pain points.
The customer journey is the real path a prospect takes—from discovery to decision to delivery. It includes every touchpoint, every moment of friction or delight, and every internal conversation they’re having along the way.
Unlike the funnel, which is linear and operational, the customer journey is emotional and messy. It might start with a LinkedIn post, loop through a podcast, bounce off your pricing page, and return two months later via a referral.
Mapping the customer journey helps you see what they’re feeling, not just what they’re clicking. That matters when you’re trying to improve messaging, target the right segments, or fix bottlenecks in your conversion paths.
So what’s the difference between a funnel and a customer journey?
When both are mapped—and both are understood—you build a growth machine that feels frictionless, not forced.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
Help your sales team close more deals, faster. Better handoff, sharper calls, clearer proposals — fewer delays, more wins.
See topic
Insights and analytics tools help businesses track, measure, and optimise their marketing funnel by providing deep data insights, user behaviour analysis, and A/B testing capabilities.
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Microsoft Clarity is a free website analytics tool that provides heatmaps, session recordings, and user behavior insights to help businesses improve UX and conversions.
Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.
Amplitude is a powerful product analytics tool that helps businesses understand user behavior, track key metrics, and optimise digital experiences.
Looker Studio (formerly Google Data Studio) is a free, cloud-based business intelligence tool that allows users to create interactive reports and dashboards with real-time data connections.
OmniConvert is a conversion rate optimisation platform offering A/B testing, surveys, and personalisation tools to help businesses improve customer experiences and increase revenue.
Metorik is an advanced eCommerce analytics and reporting tool designed for WooCommerce and Shopify, offering real-time insights, segmentation, and automation for better business decisions.
Minimise churn by enhancing retention with proven strategies.
Refine your funnel to improve conversion rates and grow revenue effectively.
A visual representation of user clicks on a webpage to analyse behaviour.
Track and analyse session data to improve site engagement and usability.
The actions and decisions made by users on a platform or website.
Reduce CAC while increasing lead and sales efficiency.
Master cash flow, leverage, and decision-making with proven frameworks to build a profitable, scalable business while avoiding common pitfalls.
Implement impactful OKRs to align teams, create focus, and drive measurable success in your organisation.
Use data to identify key metrics, test strategies, and drive smarter decisions for consistent growth.
Learn what separates effective strategies from weak ones and how to craft focused, impactful plans for success.
Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.
Best for teams
A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.
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