Learn how to turn bottlenecks into opportunities and master systems thinking to achieve extraordinary business outcomes.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
Eliyahu Goldratt’s The Goal is a revolutionary management book framed as a novel, focusing on the Theory of Constraints (TOC). The narrative follows Alex Rogo, a struggling plant manager, who must turn around his failing factory within three months to avoid closure. Through Alex's journey, Goldratt explores key concepts in operations management and demonstrates how they apply to real-world business challenges.
Alex’s Crisis and the Introduction to TOC
Alex Rogo’s plant is underperforming, plagued by late orders, high inventory, and low productivity. His boss, Bill Peach, issues an ultimatum: fix the plant’s inefficiencies or face its closure. Alex reconnects with his former mentor, Jonah, who introduces him to the Theory of Constraints. Jonah’s key insight is that a business’s goal is not operational efficiency but profitability, and the first step to achieving this is identifying its constraints.
Alex realises the goal of any business is to make money. Jonah further explains that profitability can be improved by increasing throughput (the rate at which the system generates money through sales), reducing inventory (money tied up in systems), and lowering operational expenses (money spent to turn inventory into throughput). With this clarity, Alex begins to diagnose and address his plant's problems.
Jonah introduces Alex to the Five Focusing Steps of TOC to systematically improve performance:
Using these principles, Alex makes significant changes:
These changes lead to dramatic improvements in throughput, reduced lead times, and enhanced team collaboration.
Jonah demonstrates that TOC principles are not limited to manufacturing. They can apply to project management, supply chains, and even personal productivity. By identifying constraints in any system, aligning resources, and continuously improving, organisations can achieve consistent success.
As the plant becomes profitable, Alex's leadership abilities grow. He learns the value of systems thinking, effective team management, and continuous improvement. This transformation enables him to secure the plant’s future and positions him for further career growth.
The Goal is not just a book about operations; it’s a guide for managers, leaders, and professionals seeking to understand and improve the systems they work within.
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
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Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.
Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.
Learn how to turn bottlenecks into opportunities and master systems thinking to achieve extraordinary business outcomes.
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.