Better growth execution

Compound Growth Programme

A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.

Fix what’s slowing growth—identify and remove key bottlenecks

Build a structured execution plan that compounds results

Work through six workshops with expert guidance

What is the Compound Growth Programme?

Most growth strategies fail because they’re random, inconsistent, or focused on just one part of the business. The Compound Growth Programme fixes this by optimising all four growth engines—so every part of your sales and marketing system works together.

Most businesses struggle with growth because they focus on isolated tactics rather than a structured system. They try random marketing strategies, invest in lead generation, or optimise sales calls—yet results remain inconsistent. The Compound Growth Programme fixes this by aligning every part of your marketing and sales process into a single, repeatable framework. Instead of chasing short-term wins, we help your team build a scalable system for compounding revenue growth.

Over 14 weeks (100 days), we work directly with your team to optimise the four essential growth engines that drive long-term success:

  • Demand generation – Ensuring the right people discover your business through organic and paid channels.
  • Marketing funnel – Structuring the customer journey to turn website visitors into high-quality leads.
  • Sales pipeline – Improving deal progression so more prospects convert into paying customers.
  • Contract value – Increasing customer revenue through upsells, retention, and better pricing strategies.

Each of these engines plays a critical role in your business’s ability to scale. If one is weak, growth stalls. If all four are optimised together, your revenue compounds—meaning you don’t just grow, you grow faster over time. Our structured programme guides your team through hands-on workshops, implementation support, and real-world application to ensure lasting impact.

Unlike typical coaching or training, this isn’t just theory. Every three weeks, we focus on one growth engine, ensuring your team doesn’t just learn but actually executes. Each cycle includes:
Access to the full Compound Growth Course so your team can learn at their own pace.
Live workshops where we apply the concepts directly to your business.
A clear implementation plan with metrics, action steps, and accountability.

By the end of the programme, your team will have a fully operational growth system—built, tested, and ready to scale. This means predictable revenue, fewer bottlenecks, and a business that grows on autopilot.

  • Identify growth bottlenecks and fix them fast
  • Implement a repeatable system for predictable revenue growth
  • Train your team to maintain and scale the system long after the programme ends

Who this is for

This programme is for B2B companies that want to scale but struggle with inconsistent growth. If you're tired of trying random tactics without seeing sustainable results, this is for you.

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Marketing teams who want to improve lead generation without increasing ad spend.
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Sales teams who need a structured pipeline to close deals more efficiently.
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Founders & executives looking for a data-driven, scalable approach to growth.
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B2B companies that need a repeatable system to drive compounding revenue.

What we will do in 100 days

We work with your team to implement a structured system that compounds growth over time.

Below are the 4 growth engines we’ll optimise together:

Demand generation

Demand generation

Bring in more of the right people. Improve website performance and traffic quality so your content and campaigns drive more engaged sessions.

These are the challenges:

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Lack of consistent lead generation

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Inefficient outreach and engagement

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No structured content or paid strategy

Deliverable

Impressions

How many people see your ads or content before they click. Our focus: choosing the right channels for your stage of growth.

Identify your most effective channels

Allocate budget to channels with higher ROI

Monitor reach to spot sudden drops or gains

Deliverable

Click rate

The percentage of viewers who actually click your ad or link. We work on optimising copy and calls to action.

Craft compelling headlines and CTAs

Test different creatives or formats

Use A/B testing to find winning variations

Deliverable

Engagement rate

The share of visitors who interact meaningfully once they reach your landing page. We ensure consistent messaging from ad to page.

Match ad promises with on-page content

Reduce bounce rates with clear, relevant offers

Track on-page interactions to measure interest

Marketing funnel

Marketing funnel

Get more value from your leads. Optimise submission, activation and booking rates to convert interest into real pipeline.

These are the challenges:

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Low conversion rates at key journey points

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Leads don’t convert into meetings

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Poor nurturing sequences

Deliverable

Lead capture rate

The percentage of visitors who convert into leads. We improve form design and placement for higher conversions.

Simplify forms by removing unnecessary fields

Ensure strong call to action above the fold

Use social proof or trust signals to boost sign-ups

Deliverable

MQL rate

The rate at which captured leads become marketing qualified. We fine-tune lead nurture flows that warm up new contacts.

Automate personalised follow-ups

Segment leads to tailor content

Track engagement to move leads through the funnel

Deliverable

Booking rate

From all those leads, how many schedule a meeting? We refine the path so it’s frictionless to get on a call.

Add user-friendly scheduling links

Offer multiple meeting options for convenience

Remind leads automatically before meetings

Sales pipeline

Sales pipeline

Help your sales team close more deals. Improve qualification, offer and win rates by upgrading discovery, proposals and process.

These are the challenges:

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Prospects stop responding—too many deals go cold.

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Everyone has a different process, creating inconsistent results.

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No clear follow-up system—deals slip through the cracks.

Deliverable

Sales qualified rate

The share of booked meetings that qualify as real sales opportunities. We standardise discovery calls for consistency.

Prepare a clear meeting agenda

Ask the right qualifying questions

Quickly disqualify poor-fit leads

Deliverable

Proposal rate

The percentage of qualified leads who receive a formal proposal. We streamline discovery calls to reach proposals faster.

Uncover needs to craft tailored solutions

Use a proven proposal structure for clarity

Ensure quick turnaround from meeting to proposal

Deliverable

Close rate

The fraction of proposals that turn into paying clients. We refine proposal quality and follow-up for better conversions.

Show tangible ROI or clear success metrics

Provide social proof to build trust

Follow up promptly and handle objections quickly

Contract value

Contract value

Increase how much every customer is worth. Learn how to upsell and improve deal structure without changing your product.

These are the challenges:

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No clear pricing or upsell strategy—money is left on the table.

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Clients churn because they don’t see long-term value.

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Growth depends too much on new business to hit revenue targets.

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Retention (contract length)

How long clients stay with you. We explore ways to extend contracts and ensure ongoing satisfaction.

Offer multi-month or annual options

Showcase extra value to encourage loyalty

Automate check-ins to catch issues early

Deliverable

Upsell/cross-sell

How many existing clients buy additional services. We create upgrade paths that naturally fit client needs.

Map out logical next steps in the customer journey

Bundle complementary services for extra value

Use drip campaigns to highlight relevant upgrades

Deliverable

Increase price without churn

Finding the optimal price while keeping customers happy. We test incremental changes to boost revenue without pushback.

Anchor higher tiers by highlighting added benefits

Communicate price changes clearly and early

Gather feedback to refine your pricing strategy

How we build your growth system in 100 days

We implement better growth execution over 100 days with a clear, step-by-step process. Each phase is structured to ensure your team not only learns but also applies the growth system to your business.

Learn the system in a free module

Start with a preview of the programme by accessing the first module for free. This gives your team a chance to explore core growth concepts and see if the approach aligns with your business needs before committing to the full programme.

Understand why random tactics don’t scale.

Learn the four growth engines that drive compounding growth.

See real-world case studies of structured execution.

Follow course for free
Learn the system in a free module

Discovery call

A 45-minute call to understand your business, growth challenges, and goals. We’ll determine if the programme is the right fit and outline how we can work together to build a scalable growth system tailored to your team.

Assess current growth bottlenecks and opportunities.

Align expectations and outcomes for the programme.

Establish if the programme fits your team’s structure.

Book discovery
Discovery call

Kickstart growth with a tactical workshop

A hands-on workshop covering all four growth engines. We’ll identify immediate opportunities for improvement, tackle low-hanging fruit, and create an action plan. This helps you see the value of the approach before committing to the full programme.

Identify quick wins across demand generation, funnel, sales, and retention.

Outline key priorities for the next 12 weeks.

Ensure team alignment on the growth methodology.

Kickstart growth with a tactical workshop

Full team access to the course

Every member of your team gets full access to the course, allowing them to learn the theory at their own pace. This ensures that when we meet for workshops, we focus entirely on practical implementation—refining strategies, solving real challenges, and building systems that drive measurable growth.

Access to the full Compound Growth Course with structured modules.

Team alignment on core frameworks before hands-on workshops.

Self-paced learning to complement live implementation sessions.

Full team access to the course

Customer interviews

Before optimising your growth system, we conduct live customer interviews to extract critical insights about pain points, motivations, and decision-making patterns. These insights guide every optimisation we make in the programme.

Conduct structured interviews with real customers.

Identify key objections, messaging gaps, and buying triggers.

Use direct customer insights to refine demand generation and sales.

Customer interviews

Growth scorecard setup

To ensure measurable progress, we build a structured growth scorecard tracking key metrics across the four growth engines. This scorecard serves as the foundation for data-driven execution throughout the programme.

Establish clear KPIs for demand, funnel, sales, and retention.

Set up weekly tracking for visibility and accountability.

Define baseline performance and key targets for each stage.

Growth scorecard setup

Weeks 1–3: Growth engine 1 – Demand generation

We start with demand generation, ensuring your channels attract the right audience. Your team will review key course modules, then in the workshop, we’ll refine your traffic strategy, improve lead flow, and set priorities for the next three weeks.

Identify and optimise the most effective marketing channels.

Improve messaging to increase engagement and conversions.

Implement structured tracking to monitor traffic performance.

Weeks 1–3: Growth engine 1 – Demand generation

Weeks 4–6: Growth engine 2 – Marketing funnel

The focus shifts to conversion. After learning the framework in the course, we’ll use the workshop to optimise landing pages, streamline the customer journey, and boost engagement. Your team then works on executing the plan with clear performance metrics.

Reduce friction in the customer journey to increase conversions.

Improve lead nurturing sequences to warm up prospects.

Optimise key landing pages and calls to action.

Weeks 4–6: Growth engine 2 – Marketing funnel

Weeks 7–9: Growth engine 3 – Sales pipeline

We analyse your sales process, from lead qualification to closing deals. Your team will complete the course module and then, in the workshop, we’ll refine your pipeline, improve deal handling, and create a structured plan to increase conversion rates.

Standardise the sales process to reduce deal drop-offs.

Improve lead qualification and follow-up sequences.

Increase win rates by refining proposals and objection handling.

Weeks 7–9: Growth engine 3 – Sales pipeline

Weeks 10–12: Growth engine 4 – Contract value & retention

The final growth engine focuses on increasing customer lifetime value. After reviewing the course module, the workshop will help refine pricing, upsells, and renewals, ensuring sustainable revenue growth. The team then applies these changes in practice.

Develop an upsell and cross-sell strategy to increase revenue.

Improve pricing and retention strategies for long-term contracts.

Implement customer success processes to prevent churn.

Weeks 10–12: Growth engine 4 – Contract value & retention

Handover & evaluation

We record short explainer videos and provide quick documentation, so your team can manage updates without extra overhead.

Final growth review to assess improvements and future actions.

Structured documentation to ensure long-term adoption.

Knowledge transfer so your team can sustain the growth system.

Handover & evaluation

Your team is ready to scale independently

With all growth engines optimised and a clear system in place, your team has everything needed to sustain long-term growth. You’ll have a structured process, data-driven insights, and the confidence to continue scaling without external support.

A repeatable growth system tailored to your business.

Clear tracking and execution frameworks for ongoing success.

A fully trained team ready to drive compounding growth.

Your team is ready to scale independently

Growth Machine scan

You can’t fix what you can’t see. We start with a structured assessment of your marketing, sales, and operations to uncover where your team is losing time and where growth is stalling. You’ll get a clear breakdown of what’s broken and what we’ll fix.

Identify the biggest operational bottlenecks slowing your team down.

Spot inefficiencies in your marketing and sales processes.

Uncover hidden opportunities for automation and optimisation.

Get a report with concrete next steps before we start.

Start free scan
Growth Machine scan

Discovery call

We only work with teams we’re confident we can help. This call is about getting clarity on whether this programme is the right fit. We’ll assess your Growth Machine Scan results and decide if we can free up at least one full day per week for your team. If we can, we’ll outline the next steps.

Book discovery
Discovery call

Kickstart day

A full day on-site to reset how your team operates and unlock immediate wins. In four focused workshops, we bring clarity to your sales and marketing processes, remove bottlenecks, and help your team work smarter. Each session is designed to highlight key opportunities for improvement and create buy-in for the full implementation.

Reduce meeting overload, improve collaboration, and introduce deep work strategies.

Fix one critical customer journey gap and identify the biggest growth opportunities.

Optimise the sales pipeline, refine deal stages, and eliminate time-wasting manual work.

Identify key metrics, improve reporting visibility, and ensure better decision-making.

Kickstart day

Working Smarter Deliverables

Your team should be focused on growth, not admin work. We eliminate unnecessary manual tasks, improve collaboration, and make work easier and faster.

Create a better meeting structure to cut wasted time.

Implement three high-impact automations to reduce admin.

Introduce structured deep work blocks to increase productivity.

Working Smarter Deliverables

Marketing operations deliverables

Marketing should drive consistent, predictable growth—not be stuck in constant firefighting. We rebuild your marketing infrastructure so it actually works.

Set up a structured marketing calendar for seamless execution.

Implement automated lead capture to convert more visitors.

Map out the full customer journey to increase conversions.

Marketing operations deliverables

Sales Operations Deliverables

Your CRM should work for your sales team—not the other way around. We structure your pipeline, clean up data, and automate key processes so management gets the visibility they need, and sales can focus on closing deals.

Fix messy CRM data so every contact and deal is structured.

Define clear lead stages and pipeline flows for faster deals.

Automate key follow-ups with three sales sequences.

Sales Operations Deliverables

Data-Driven Growth Deliverables

Growth needs reliable data, not guesswork. We set up the right tracking and reporting so you can measure what matters.

Configure Google Tag Manager, Google Analytics, and cookie consent.

Build a clear, actionable dashboard to track key metrics.

Set up behaviour tracking to improve website and funnel performance.

Data-Driven Growth Deliverables

Deep Dive Day

Two weeks after Kickstart Day, we return for another full day on-site to fine-tune workflows, solve roadblocks, and ensure everything runs smoothly. This is where we optimise what’s been implemented and make adjustments based on real-world team feedback.

Deep Dive Day

Final tweaks and optimisation

In the second sprint (weeks three and four), we make final refinements so everything works seamlessly within your team’s workflow. We don’t change the system—we adapt it to fit your exact way of working, ensuring it runs smoothly without disruption.

Final tweaks and optimisation

Handover & Training

On the final day, we ensure your team has everything they need to maintain and scale their new way of working. Every system is documented, every process is clear, and your team is fully trained to take ownership. No ongoing dependency—just a structured setup that keeps working long after we leave.

Handover & Training

Your team is now ready for compound growth

With your marketing, sales, and operations optimised, you’re now positioned for scalable growth. No more firefighting—just a solid system that enables your team to execute faster, smarter, and with more focus.

See programme
Your team is now ready for compound growth

See if this programme is the right fit for your team

Book a quick call to explore whether this programme fits your team’s needs. We’ll review your challenges, discuss your goals, and determine if this is the right approach to help you scale efficiently. No pressure—just a chance to see if we’re a good match.

Why Solid Growth works

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

This growth hacking course delivers practical, actionable insights that any sales or marketing leader can implement immediately. The well structured instructions, engaging videos, structured frameworks, and real-world case studies provide a solid roadmap for scaling a business efficiently.

Zeno van de Ven
Zeno van de Ven
Commercial Director

I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!

Candice Lo
Candice Lo
Global Memberships Marketeer

Ewoud is a real expert: solid, step-by-step foundations for growth, taught and delivered with clarity! The fact that he's helped a lot of different types of businesses grow, in different niches, with different types of marketers and founders, over a sustained period of time, is reflected in the course. Would recommend to anyone that wants to learn and understand the process of how to grow any online business reliably.

Jack Jenkins
Jack Jenkins
Serial entrepreneur

Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!

Lila Becker
Lila Becker
Freelance Marketeer

This has helped me so much in my growth journey. Especially module 6 about retention, upsell and pricing was an eye opener.

Thomas van der Kleij
Thomas van der Kleij
Serial Entrepreneur

It is actually Solid! As a designer working in marketing, I learned a lot from this course and it helps me better understand the growth issues my clients have, I can offer my clients additional value by pointing these out.   And I gained insights on how to approach scaling, starting my projects.

Aleksei Zikin
Aleksei Zikin
Freelance designer
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45-min free course

Free growth course for B2B marketers

Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.

Managed growth for B2B service teams

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Best for teams

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A structured 14-week execution plan

A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.

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