All guides

Everything I wish I'd had when starting out.  These guides cover the essentials, from strategy to execution, giving you the practical know-how to navigate the challenges of building a successful business

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How to build your B2B growth plan for 100 days
Guide

How to build your B2B growth plan for 100 days

A practical framework to set your next 100-day growth plan—reverse-engineered from goals, built for execution.

How to assess if your B2B company is ready to grow
Guide

How to assess if your B2B company is ready to grow

Spot the gaps before you start scaling. This B2B growth assessment helps you audit traffic, funnel, tools, and team before your first 90-day plan.

B2B A/B testing
Guide

B2B A/B testing

Master the foundations of A/B testing in a B2B context. This guide equips you with the tools to set up your first experiment, analyse results, and build a sustainable testing program. Ideal for professionals ready to implement and learn through action.

B2B Proposals
Guide

B2B Proposals

A great proposal accelerates decision-making. In this step, you'll learn how to craft clear, compelling proposals that align with your sales conversations, reduce friction, and increase the likelihood of getting a quick "yes" from prospects.

B2B retention
Guide

B2B retention

Keeping customers for longer increases revenue without extra acquisition costs. In this step, you'll audit your CRM data to identify opportunities for better onboarding, engagement, and client success. You'll refine your retention strategies to improve customer satisfaction and contract longevity.

Better close rates
Guide

Better close rates

Confidence, urgency, and clear positioning drive sales success. In this step, you'll refine your sales strategy, improve follow-ups, and remove roadblocks that slow down deals—helping you close more opportunities faster and with less resistance.

How to assess if your B2B company is ready to grow
Guide

How to assess if your B2B company is ready to grow

Spot the gaps before you start scaling. This B2B growth assessment helps you audit traffic, funnel, tools, and team before your first 90-day plan.

How to build a B2B traffic strategy
Guide

How to build a B2B traffic strategy

A practical, strategic guide for building your B2B growth engine from the ground up. Learn how to define your ICP, map your assumptions, and pick the right channels to focus on — without wasting time or budget. This is where your demand generation system starts.

How to build your B2B growth plan for 100 days
Guide

How to build your B2B growth plan for 100 days

A practical framework to set your next 100-day growth plan—reverse-engineered from goals, built for execution.

How to run B2B ad campaigns
Guide

How to run B2B ad campaigns

This guide is for experienced marketers who want to run lean, profitable B2B ad campaigns. It covers everything from creative and campaign structure to tracking and optimisation — across platforms. Whether you're running LinkedIn, Google, or Meta, the principles are the same: get the right message in front of the right people and make it pay off.

How to run customer research that drives revenue
Guide

How to run customer research that drives revenue

Understanding your customers is the foundation of effective marketing. This guide walks you through customer research methods, including interviews, surveys, and data analysis, to uncover insights that drive better messaging, positioning, and conversion.

How to use cold outreach to generate demand
Guide

How to use cold outreach to generate demand

Cold outreach still works — if you do it like a strategist, not a spammer. This guide shows you how to write outbound messages that get replies, run small tests that give you fast signal, and use outreach as a tool for learning, not just lead gen.

Lead nurture
Guide

Lead nurture

Guiding prospects through the buyer journey builds trust and increases conversion rates. In this step, you'll design automated nurture sequences that educate and engage your leads, ensuring they are well-informed and ready to take the next step when they book a call.

Task management
Guide

Task management

Master the art of prioritising and breaking down tasks to manage large projects and align with your goals.

How to build your B2B growth plan for 100 days
Guide

How to build your B2B growth plan for 100 days

A practical framework to set your next 100-day growth plan—reverse-engineered from goals, built for execution.

How to assess if your B2B company is ready to grow
Guide

How to assess if your B2B company is ready to grow

Spot the gaps before you start scaling. This B2B growth assessment helps you audit traffic, funnel, tools, and team before your first 90-day plan.

How to run B2B ad campaigns
Guide

How to run B2B ad campaigns

This guide is for experienced marketers who want to run lean, profitable B2B ad campaigns. It covers everything from creative and campaign structure to tracking and optimisation — across platforms. Whether you're running LinkedIn, Google, or Meta, the principles are the same: get the right message in front of the right people and make it pay off.

How to build a B2B traffic strategy
Guide

How to build a B2B traffic strategy

A practical, strategic guide for building your B2B growth engine from the ground up. Learn how to define your ICP, map your assumptions, and pick the right channels to focus on — without wasting time or budget. This is where your demand generation system starts.

How to run customer research that drives revenue
Guide

How to run customer research that drives revenue

Understanding your customers is the foundation of effective marketing. This guide walks you through customer research methods, including interviews, surveys, and data analysis, to uncover insights that drive better messaging, positioning, and conversion.

B2B Proposals
Guide

B2B Proposals

A great proposal accelerates decision-making. In this step, you'll learn how to craft clear, compelling proposals that align with your sales conversations, reduce friction, and increase the likelihood of getting a quick "yes" from prospects.

Better close rates
Guide

Better close rates

Confidence, urgency, and clear positioning drive sales success. In this step, you'll refine your sales strategy, improve follow-ups, and remove roadblocks that slow down deals—helping you close more opportunities faster and with less resistance.

Lead nurture
Guide

Lead nurture

Guiding prospects through the buyer journey builds trust and increases conversion rates. In this step, you'll design automated nurture sequences that educate and engage your leads, ensuring they are well-informed and ready to take the next step when they book a call.

B2B retention
Guide

B2B retention

Keeping customers for longer increases revenue without extra acquisition costs. In this step, you'll audit your CRM data to identify opportunities for better onboarding, engagement, and client success. You'll refine your retention strategies to improve customer satisfaction and contract longevity.

B2B A/B testing
Guide

B2B A/B testing

Master the foundations of A/B testing in a B2B context. This guide equips you with the tools to set up your first experiment, analyse results, and build a sustainable testing program. Ideal for professionals ready to implement and learn through action.

How to use cold outreach to generate demand
Guide

How to use cold outreach to generate demand

Cold outreach still works — if you do it like a strategist, not a spammer. This guide shows you how to write outbound messages that get replies, run small tests that give you fast signal, and use outreach as a tool for learning, not just lead gen.

Task management
Guide

Task management

Master the art of prioritising and breaking down tasks to manage large projects and align with your goals.

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A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.

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