Everything I wish I'd had when starting out. These guides cover the essentials, from strategy to execution, giving you the practical know-how to navigate the challenges of building a successful business
A practical framework to set your next 100-day growth plan—reverse-engineered from goals, built for execution.
Spot the gaps before you start scaling. This B2B growth assessment helps you audit traffic, funnel, tools, and team before your first 90-day plan.
Master the foundations of A/B testing in a B2B context. This guide equips you with the tools to set up your first experiment, analyse results, and build a sustainable testing program. Ideal for professionals ready to implement and learn through action.
A great proposal accelerates decision-making. In this step, you'll learn how to craft clear, compelling proposals that align with your sales conversations, reduce friction, and increase the likelihood of getting a quick "yes" from prospects.
Keeping customers for longer increases revenue without extra acquisition costs. In this step, you'll audit your CRM data to identify opportunities for better onboarding, engagement, and client success. You'll refine your retention strategies to improve customer satisfaction and contract longevity.
Confidence, urgency, and clear positioning drive sales success. In this step, you'll refine your sales strategy, improve follow-ups, and remove roadblocks that slow down deals—helping you close more opportunities faster and with less resistance.
Spot the gaps before you start scaling. This B2B growth assessment helps you audit traffic, funnel, tools, and team before your first 90-day plan.
A practical, strategic guide for building your B2B growth engine from the ground up. Learn how to define your ICP, map your assumptions, and pick the right channels to focus on — without wasting time or budget. This is where your demand generation system starts.
A practical framework to set your next 100-day growth plan—reverse-engineered from goals, built for execution.
This guide is for experienced marketers who want to run lean, profitable B2B ad campaigns. It covers everything from creative and campaign structure to tracking and optimisation — across platforms. Whether you're running LinkedIn, Google, or Meta, the principles are the same: get the right message in front of the right people and make it pay off.
Understanding your customers is the foundation of effective marketing. This guide walks you through customer research methods, including interviews, surveys, and data analysis, to uncover insights that drive better messaging, positioning, and conversion.
Cold outreach still works — if you do it like a strategist, not a spammer. This guide shows you how to write outbound messages that get replies, run small tests that give you fast signal, and use outreach as a tool for learning, not just lead gen.
Guiding prospects through the buyer journey builds trust and increases conversion rates. In this step, you'll design automated nurture sequences that educate and engage your leads, ensuring they are well-informed and ready to take the next step when they book a call.
Master the art of prioritising and breaking down tasks to manage large projects and align with your goals.
A practical framework to set your next 100-day growth plan—reverse-engineered from goals, built for execution.
Spot the gaps before you start scaling. This B2B growth assessment helps you audit traffic, funnel, tools, and team before your first 90-day plan.
This guide is for experienced marketers who want to run lean, profitable B2B ad campaigns. It covers everything from creative and campaign structure to tracking and optimisation — across platforms. Whether you're running LinkedIn, Google, or Meta, the principles are the same: get the right message in front of the right people and make it pay off.
A practical, strategic guide for building your B2B growth engine from the ground up. Learn how to define your ICP, map your assumptions, and pick the right channels to focus on — without wasting time or budget. This is where your demand generation system starts.
Understanding your customers is the foundation of effective marketing. This guide walks you through customer research methods, including interviews, surveys, and data analysis, to uncover insights that drive better messaging, positioning, and conversion.
A great proposal accelerates decision-making. In this step, you'll learn how to craft clear, compelling proposals that align with your sales conversations, reduce friction, and increase the likelihood of getting a quick "yes" from prospects.
Confidence, urgency, and clear positioning drive sales success. In this step, you'll refine your sales strategy, improve follow-ups, and remove roadblocks that slow down deals—helping you close more opportunities faster and with less resistance.
Guiding prospects through the buyer journey builds trust and increases conversion rates. In this step, you'll design automated nurture sequences that educate and engage your leads, ensuring they are well-informed and ready to take the next step when they book a call.
Keeping customers for longer increases revenue without extra acquisition costs. In this step, you'll audit your CRM data to identify opportunities for better onboarding, engagement, and client success. You'll refine your retention strategies to improve customer satisfaction and contract longevity.
Master the foundations of A/B testing in a B2B context. This guide equips you with the tools to set up your first experiment, analyse results, and build a sustainable testing program. Ideal for professionals ready to implement and learn through action.
Cold outreach still works — if you do it like a strategist, not a spammer. This guide shows you how to write outbound messages that get replies, run small tests that give you fast signal, and use outreach as a tool for learning, not just lead gen.
Master the art of prioritising and breaking down tasks to manage large projects and align with your goals.
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Yes, I offer a range of resources to help marketers succeed, including a free course on understanding compound growth.
The guides provide step-by-step instructions and real-world examples to help you apply these strategies to your specific business. I recommend working through the different chapters sequentially. If a particular chapter resonates with you, it might be worth considering the video course, which delves much deeper, explaining exactly what you need to do and including all the templates and tools you'll need. It's a comprehensive growth system.
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.
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A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.