Spot the gaps before you start scaling. This B2B growth assessment helps you audit traffic, funnel, tools, and team before your first 90-day plan.
Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.
Best for teams
A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.
If you're not growing, you need to understand why. If you are growing, you need to understand what's working before you try to scale it. And if you're on the edge—flatlining, losing money, or about to run out of runway—then knowing exactly where the bottlenecks are is the difference between survival and failure.
This guide is for Heads of Growth, Founders, and B2B marketing teams who want a clear, structured way to understand whether their company is set up to grow. Not in theory—in practice. If you're about to invest time, people, or budget into growth, this is how to make sure you're not building on a broken foundation.
Before we dive into traffic strategy, channel selection, or funnel experiments, we start with a 360-degree assessment. What’s working? What’s broken? What’s missing? This guide helps you answer those questions across traffic, funnel, tools, and team.
It’s based on the exact assessment process I run with clients during the first two hours of a growth engagement. You won’t need weeks of auditing or layers of spreadsheets. This is a qualitative, directional scan to spot bottlenecks, surface quick wins, and understand your readiness to execute. It will also tell you where to not spend your energy.
The outcome is clarity: on what to do next, what to fix first, and where the biggest leverage is.
Before jumping into numbers, you need the story. This chapter helps you step back and understand what’s shaped your growth so far—what’s worked, what hasn’t, and what might be holding you back.
Your growth starts at the top of the funnel. In this chapter, we assess where traffic comes from, how it's converting, and what’s holding it back.
Most leads don’t die because of traffic—they die in the handover. This guide helps you assess your funnel and sales process so more leads turn into revenue.
Growth infrastructure is your execution backbone. This chapter helps you assess your tech stack, spot blockers, and build a setup that scales with speed.
Team performance is rarely about individual skill—it’s about clarity, resources, and rhythm. This chapter helps you spot blockers and enable velocity.
Google Tag Manager makes it easy to manage tracking tags without code, so you can move faster and keep your growth data clean and reliable.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
A repeatable and scalable system to drive consistent growth.
Break through stagnation with actionable strategies to reignite business growth.
A visual tool for tracking key growth metrics and progress.
Optimise your funnel for better lead flow and conversion efficiency.
Map and refine each touchpoint to create seamless, engaging customer experiences.
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
A practical framework to set your next 100-day growth plan—reverse-engineered from goals, built for execution.
Understanding your customers is the foundation of effective marketing. This guide walks you through customer research methods, including interviews, surveys, and data analysis, to uncover insights that drive better messaging, positioning, and conversion.
I'm happy to help! Reach out via the contact form.
Yes, I offer a range of resources to help marketers succeed, including a free course on understanding compound growth.
The guides provide step-by-step instructions and real-world examples to help you apply these strategies to your specific business. I recommend working through the different chapters sequentially. If a particular chapter resonates with you, it might be worth considering the video course, which delves much deeper, explaining exactly what you need to do and including all the templates and tools you'll need. It's a comprehensive growth system.
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.