How to assess if your B2B company is ready to grow

Spot the gaps before you start scaling. This B2B growth assessment helps you audit traffic, funnel, tools, and team before your first 90-day plan.

How to assess if your B2B company is ready to grow
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Managed growth for B2B service teams

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Introduction

If you're not growing, you need to understand why. If you are growing, you need to understand what's working before you try to scale it. And if you're on the edge—flatlining, losing money, or about to run out of runway—then knowing exactly where the bottlenecks are is the difference between survival and failure.

This guide is for Heads of Growth, Founders, and B2B marketing teams who want a clear, structured way to understand whether their company is set up to grow. Not in theory—in practice. If you're about to invest time, people, or budget into growth, this is how to make sure you're not building on a broken foundation.

Before we dive into traffic strategy, channel selection, or funnel experiments, we start with a 360-degree assessment. What’s working? What’s broken? What’s missing? This guide helps you answer those questions across traffic, funnel, tools, and team.

It’s based on the exact assessment process I run with clients during the first two hours of a growth engagement. You won’t need weeks of auditing or layers of spreadsheets. This is a qualitative, directional scan to spot bottlenecks, surface quick wins, and understand your readiness to execute. It will also tell you where to not spend your energy.

The outcome is clarity: on what to do next, what to fix first, and where the biggest leverage is.

Chapters

1
Blog post

Where are you now?

Before jumping into numbers, you need the story. This chapter helps you step back and understand what’s shaped your growth so far—what’s worked, what hasn’t, and what might be holding you back.

2
Blog post

Traffic & conversion assessment

Your growth starts at the top of the funnel. In this chapter, we assess where traffic comes from, how it's converting, and what’s holding it back.

3
Blog post

Sales and delivery assessment

Most leads don’t die because of traffic—they die in the handover. This guide helps you assess your funnel and sales process so more leads turn into revenue.

4
Blog post

Growth infrastructure

Growth infrastructure is your execution backbone. This chapter helps you assess your tech stack, spot blockers, and build a setup that scales with speed.

5
Blog post

Growth team

Team performance is rarely about individual skill—it’s about clarity, resources, and rhythm. This chapter helps you spot blockers and enable velocity.

Relevant tools

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Google Tag ManagerGoogle Tag Manager

Google Tag Manager

Google Tag Manager makes it easy to manage tracking tags without code, so you can move faster and keep your growth data clean and reliable.

Relevant books

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Good Strategy Bad Strategy
Book summary & review

Good Strategy Bad Strategy

Richard Rumelt

Learn what separates effective strategies from weak ones and how to craft focused, impactful plans for success.

Measure What Matters
Book summary & review

Measure What Matters

John Doerr

Implement impactful OKRs to align teams, create focus, and drive measurable success in your organisation.

The One Thing
Book summary & review

The One Thing

Gary Keller

Eliminate distractions and focus on one priority at a time to achieve meaningful, measurable results.

Free course

Go to books
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Learn compound growth (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

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Relevant wiki articles

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Growth Engine

A repeatable and scalable system to drive consistent growth.

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Growth Plateau

Break through stagnation with actionable strategies to reignite business growth.

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Growth Scorecard

A visual tool for tracking key growth metrics and progress.

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Funnel

Optimise your funnel for better lead flow and conversion efficiency.

Wiki

Customer journey

Map and refine each touchpoint to create seamless, engaging customer experiences.

About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

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