How to build your B2B growth plan for 100 days

After ten years of running growth for B2B companies, this is the single most useful structure I’ve found. A 100-day growth cycle is short enough that it forces action, but long enough to drive real outcomes.

You can train for a half marathon in 90 days. Possibly even a marathon. But you’ll need to start running tomorrow. That’s the spirit here. You’re not planning for the future—you’re building now.

Why 100 days? Because it builds velocity. It’s a forcing function. It allows space for strategic bets but doesn’t leave room to hide behind vague initiatives. It gets you and your team moving—and moving in sync.

When I work with teams, we start with a clear goal—usually revenue or lead growth. Then we work backwards. What will it take? What can we get done with the team, tools, and time we have? That’s the core of this guide.

The plans we build are realistic, but ambitious. We don’t just pick tactics—we match growth bets to bottlenecks. And once the plan is in place, we don’t just run: we review. Every week, every month, with a rhythm that keeps progress visible and accountable.

This guide shares that system. It's the same approach I use in my course and my managed growth engagements—minus the calculator and templates (those come if you work with me). But this will give you the playbook.