The weekly scorecard is the heartbeat of execution. This guide shows how to create a system that tracks progress and fuels action every week.
Keep teams aligned and accountable
See weekly progress at a glance
Turn data into decisions
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A structured 14-week execution plan
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Plans don’t fail because the strategy is wrong. They fail because no one looks at the metrics. That’s why I build a weekly growth scorecard into every cycle.
Here’s how it works:
Every Monday, the growth team meets for 30–45 minutes. You review:
This keeps the plan honest. You don’t wait 90 days to see if it worked. You know every week whether things are trending up, stuck, or sliding.
I keep the scorecard simple. A Notion table. Google Sheet. No complex dashboards. Just a shared artefact that drives the conversation.
The point isn’t to hit every target perfectly. It’s to create visibility and accountability. When the numbers are in front of you every week, the team stays focused. You don’t get lost in busywork.
It also builds a culture of reflection. What did we learn from last week’s campaign? What surprised us? What’s the one thing that matters most this week?
In short: the weekly scorecard is the operating system for your growth cycle.
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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