7
Modules
45
Lessons
9h
Course length
English
English, Dutch
This growth hacking course delivers practical, actionable insights that any sales or marketing leader can implement immediately. The well structured instructions, engaging videos, structured frameworks, and real-world case studies provide a solid roadmap for scaling a business efficiently.
I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff. And for those who don't know Ewoud, he's one of the best Growth Experts I know!
This course gives you the tools, structure and confidence to approach growth like a pro. You’ll understand how everything fits together, what to focus on next, and how to take action—no matter your company size or stage.
Learn how the four growth engines fit together to drive compound revenue. You’ll stop guessing and start seeing how marketing, sales and infrastructure decisions link up — and what’s really holding growth back.
You’ll leave with a clear operating cadence — what to work on, in what order, and why. Apply the framework to run smarter growth cycles, prioritise the right experiments, and drive performance without chaos.
You’ll see exactly how to apply each part of the system through a fictional B2B case. With five proven tactics per metric, you’ll know what good looks like — even if you’re in between roles or can’t access live company data.
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained
Exited 6 companies
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Booomtag
Cortazu
The Talent Institute
Springlab
Stone & Tile Company
Transpack Packaging
Strategiefabriek
Nestmanager
Founders
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Easy Ergonomics
Amberscript
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Yaya
Ligo
Bridgefund
Klup
Mooie Boules
Snappcar
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Kees de Boekhouder
SOPHIA MAE
NU
Friesland Campina
Decathlon
7
Modules
45
Lessons
9h
Course length
English
English, Dutch
Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.
Ewoud brings it back to simple examples and personas, this really helps. Next to that, the message is clear, focus and stick to the plan, the power of compounding small results is the gamechanger here!
Learn how small, consistent improvements across four growth engines can drive scalable revenue. This module gives you the core framework to make growth predictable — and compound.
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Set up your baseline: identify the 12 metrics that drive revenue, find your biggest bottlenecks, and learn how to focus your team on the work that matters most.
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Bring in more of the right people. Improve website performance and traffic quality so your content and campaigns drive more engaged sessions.
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Get more value from your leads. Optimise submission, activation and booking rates to convert interest into real pipeline.
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Help your sales team close more deals. Improve qualification, offer and win rates by upgrading discovery, proposals and process.
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Increase how much every customer is worth. Learn how to upsell and improve deal structure without changing your product.
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Make growth a habit. This module helps you reflect, prioritise and plan your next 100-day sprint — with a clear roadmap to scale faster.
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Built for real-world application. You can follow the full course front to back, take it week by week, or use it as a modular toolkit. Whether you're preparing for a new role or solving specific bottlenecks, it fits around your time and goals.
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Understand how all the moving parts work together, see the bigger picture, and sharpen your strategic thinking. Great if you're between roles or preparing for a new one.
Pick the lessons that match your current bottleneck and apply what you need, when you need it — without going through the full programme. Great if you're solving a specific growth problem.
Apply the full system over 12 weeks, with weekly lessons, assignments and experiments that build on each other. Great if there’s no senior manager telling you what to do.4o
Buy the course directly or request an invoice if you need to expense it through your company.
7
Modules
45
Lessons
9h
Course length
English
English, Dutch
Lifetime access + updates
Watch at your own pace
Individual course access
I enjoyed the Solid Growth workshop today. A nice variety of exercises and plenty of individual attention from Ewoud for the participants in the group.
Ewoud has helped me well in identifying the biggest challenges of my business. By listening carefully and asking the right questions, I realized that the biggest 'problems' I thought were hindering growth are not the issue.
Ewoud's lightning-fast strategic and creative thinking, systematic approach, and enthusiasm make his methods both fun and valuable. Despite our marketing experience, Ewoud provided fresh insights and practical tips for each funnel step through his probing questions.
This has helped me so much in my growth journey. Especially module 6 about retention, upsell and pricing was an eye opener.
The sessions were very useful in dissecting our key KPIs (Revenue and CLV) into the underlying metrics and their interrelationships. By building KPI trees and customer journeys, I gained insight into the types of drivers that can accelerate certain growth.
Had a very inspiring workshop where you really learn to look at the big picture and thus understand which levers you can pull to increase profits.
Had a very nice training from Ewoud! Gave lots of tips and tricks to start working in a structured and focused manner. Definitely recommended!
Ewoud is a smart guy and a great sparring partner. He adds the most value in solving growth challenges in an abstract way and in unravelling the principles behind the problem. In this way, Ewoud helps to structure growth and finds growth opportunities.
Very informative training! Ewoud is clear and also extremely likable and enthusiastic. The training has definitely helped me in my professional development.
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