How to prioritise growth bets based on data and constraints

Once you know what you need—traffic, leads, conversions—the next step is to decide what to work on. This is where most plans fall apart: too many ideas, not enough clarity. The trick is to prioritise like a systems thinker.

First, identify your biggest bottlenecks. Is it traffic volume? Conversion rates? Lead quality? Sales velocity? The previous step should have given you clues.

Then, look at constraints. These fall into three buckets:

• Time: What can your team realistically ship in the next 30–60 days?
• Skills: Do you have the internal capabilities—or do you need external help?
• Budget: Are you investing £5K or £50K? That changes the playbook.

Now, cross-reference bottlenecks and constraints with the opportunities. If your conversion rate is low, can you optimise the landing page? If outbound isn’t working, can you test a better ICP or offer? This isn’t about choosing tactics at random—it’s about allocating your energy where it matters most.

When I work with teams, we use a prioritisation matrix. It maps each idea by:

• Impact
• Confidence
• Ease

We don’t chase shiny objects. We pick the ideas that score high on impact and confidence and are doable within your current constraints.

This is also where qualitative insight matters. What has the team already tried? What does the founder believe in? What’s politically hard to change?

A good 100-day plan is focused. It usually contains 3–5 major bets. More than that, and you’re spreading too thin. The goal here isn’t to test everything—it’s to pick the right few things and give them a real shot.