How to structure your 100-day roadmap

With your growth bets in hand, you now need to turn them into a roadmap your team can actually follow. This isn’t about Gantt charts—it’s about rhythm and sequence.

I work in 100-day growth cycles. That includes:

• 2 weeks of prep
• 12 weeks of execution
• 2 weeks of wrap-up and reset

Inside that, you’ve got options. Two models I like:

Model A: Weekly metrics focus
Each week, you focus on improving one key metric—traffic, conversion, SQLs, etc. It’s ideal for teams that want momentum and variety.

Model B: Engine sprint focus
Each month, you go deep on one of the growth engines: demand generation, marketing funnel, sales pipeline. In three months, you rotate through three of the four. You pick based on which one is the weakest link.

The roadmap isn’t a to-do list. It’s a narrative. It should answer:

• What are we trying to prove?
• What will we launch or test?
• How will we measure success?

You also need to bake in time for real work. If week two says “launch new paid campaign,” do you have the copy, creative, and tracking in place? Most plans fail because they assume perfect conditions.

A good roadmap creates forward motion. You’re not planning for 100% certainty—you’re planning for 80% clarity and 20% agility.