User behaviour tools

Insights and analytics tools help businesses track, measure, and optimise their marketing funnel by providing deep data insights, user behaviour analysis, and A/B testing capabilities.

My top 3

User behaviour toolsSolid Growth logo

User behaviour tools

introduction

Understanding how users interact with your website and marketing campaigns is crucial for growth. Insights and analytics tools allow businesses to track performance, identify bottlenecks, and optimise their marketing funnel. Whether through web analytics, user behaviour tracking, or A/B testing, these platforms provide the data needed to make informed decisions that drive higher conversions and better ROI.

A mix of quantitative analytics (Google Analytics, Amplitude, Databricks) and qualitative insights (Hotjar, Microsoft Clarity, VWO) ensures that businesses can understand both the numbers and the user experience. With the right combination of tools, B2B companies can refine their strategies, improve engagement, and make data-backed marketing decisions.

My top 3

User behaviour tools

About us

My top 3

My top 3 analytics tools for understanding your customers and measuring your success.

Google AnalyticsGoogle Analytics

Google Analytics

Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.

VWOVWO

VWO

VWO is a comprehensive A/B testing and conversion rate optimisation (CRO) platform that enables businesses to test, personalise, and improve website experiences for better engagement and conversions.

HotjarHotjar

Hotjar

Hotjar is a powerful UX and behaviour analytics tool that helps businesses understand how users navigate their website through heatmaps, recordings, and feedback tools.

User behaviour tools

decision guide

Choosing the right insights and analytics tool depends on the type of data you need and how you plan to use it. Here’s what to consider:

Web analytics for performance tracking

If your focus is on understanding where traffic is coming from, how users navigate your site, and what pages drive conversions, Google Analytics is an essential tool. It provides traffic insights, conversion tracking, and audience segmentation to help businesses refine their digital marketing efforts.

Product and funnel analytics

For businesses with complex user journeys—especially SaaS and B2B companies—Amplitude and Databricks offer in-depth event-based tracking. These tools help teams analyse customer lifecycles, identify drop-off points, and optimise user engagement.

Behavioural insights and qualitative analysis

Numbers alone don’t always tell the full story. Tools like Hotjar and Microsoft Clarity provide heatmaps, session recordings, and user feedback surveys to uncover usability issues and friction points in the customer journey.

A/B testing for conversion rate optimisation

If improving conversion rates is your priority, platforms like VWO and Optimizely allow businesses to run structured A/B tests and experiment with messaging, design changes, and user flows to improve outcomes.

Tool audit icon

No time for growth? Fix your operations first.

If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.

Growth challenge

User behaviour tools

for companies 1-10 FTE

Small teams need easy-to-use tools that offer actionable insights without overwhelming complexity.

Google AnalyticsGoogle Analytics

Google Analytics

Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.

Microsoft ClarityMicrosoft Clarity

Microsoft Clarity

Microsoft Clarity is a free website analytics tool that provides heatmaps, session recordings, and user behavior insights to help businesses improve UX and conversions.

User behaviour tools

for companies 11-50 FTE

Mid-sized companies require deeper analytics, user behaviour tracking, and A/B testing to optimise their funnels.

VWOVWO

VWO

VWO is a comprehensive A/B testing and conversion rate optimisation (CRO) platform that enables businesses to test, personalise, and improve website experiences for better engagement and conversions.

HotjarHotjar

Hotjar

Hotjar is a powerful UX and behaviour analytics tool that helps businesses understand how users navigate their website through heatmaps, recordings, and feedback tools.

DataboxDatabox

Databox

Simplify data tracking and make decisions faster with Databox, offering real-time dashboards for key metrics.

Tool audit icon

No time for growth? Fix your operations first.

If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.

Growth challenge

User behaviour tools

for companies 50+ FTE

Enterprises need scalable analytics, AI-driven insights, and advanced attribution modelling to make data-driven decisions at scale.

AmplitudeAmplitude

Amplitude

Amplitude is a powerful product analytics tool that helps businesses understand user behavior, track key metrics, and optimise digital experiences.

Microsoft ClarityMicrosoft Clarity

Microsoft Clarity

Microsoft Clarity is a free website analytics tool that provides heatmaps, session recordings, and user behavior insights to help businesses improve UX and conversions.

VWOVWO

VWO

VWO is a comprehensive A/B testing and conversion rate optimisation (CRO) platform that enables businesses to test, personalise, and improve website experiences for better engagement and conversions.

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Free course on B2B growth

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

Learn for free
Go to all tools

All tools

User behaviour tools

AmplitudeAmplitude

Amplitude

Amplitude is a powerful product analytics tool that helps businesses understand user behavior, track key metrics, and optimise digital experiences.

DataboxDatabox

Databox

Simplify data tracking and make decisions faster with Databox, offering real-time dashboards for key metrics.

Google AnalyticsGoogle Analytics

Google Analytics

Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.

HotjarHotjar

Hotjar

Hotjar is a powerful UX and behaviour analytics tool that helps businesses understand how users navigate their website through heatmaps, recordings, and feedback tools.

Looker StudioLooker Studio

Looker Studio

Looker Studio (formerly Google Data Studio) is a free, cloud-based business intelligence tool that allows users to create interactive reports and dashboards with real-time data connections.

MetorikMetorik

Metorik

Metorik is an advanced eCommerce analytics and reporting tool designed for WooCommerce and Shopify, offering real-time insights, segmentation, and automation for better business decisions.

Microsoft ClarityMicrosoft Clarity

Microsoft Clarity

Microsoft Clarity is a free website analytics tool that provides heatmaps, session recordings, and user behavior insights to help businesses improve UX and conversions.

OmniConvertOmniConvert

OmniConvert

OmniConvert is a conversion rate optimisation platform offering A/B testing, surveys, and personalisation tools to help businesses improve customer experiences and increase revenue.

TypeformTypeform

Typeform

Create interactive forms and surveys with Typeform, boosting engagement and collecting actionable insights.

VWOVWO

VWO

VWO is a comprehensive A/B testing and conversion rate optimisation (CRO) platform that enables businesses to test, personalise, and improve website experiences for better engagement and conversions.

The Ultimate Blueprint
Book summary & review

The Ultimate Blueprint

Keith J. Cunningham

Master cash flow, leverage, and decision-making with proven frameworks to build a profitable, scalable business while avoiding common pitfalls.

Traction (channels)
Book summary & review

Traction (channels)

Gabriel Weinberg

Discover the 19 traction channels that successful startups use to systematically acquire customers and scale efficiently.

The road less stupid
Book summary & review

The road less stupid

Keith J. Cunningham

Avoid costly business mistakes by applying practical thinking strategies to improve decision-making, cash flow, and profitability.

SYSTEMology
Book summary & review

SYSTEMology

David Jenyns

Build simple, scalable systems that streamline operations, reduce errors, and free up your time for high-impact activities.

Hacking growth
Book summary & review

Hacking growth

Sean Ellis

Learn the growth hacking frameworks that power today’s fastest-growing companies by testing, iterating, and optimising strategies.

Startup growth engines
Book summary & review

Startup growth engines

Sean Ellis

Explore case studies of startups that achieved breakout growth using scalable, repeatable growth strategies and innovative tactics.

Wiki articles

Go to wiki
Wiki

A/B testing

Optimise decisions with scientific A/B testing strategies and tools.

Wiki

Activation

Drive user activation with strategies that encourage first-time success.

Wiki

Aha Moment

Identify the key moment where users see value and boost engagement.

Wiki

Analytics

The process of analysing data to make informed business decisions.

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Average Order Value (AOV)

Increase AOV through upselling, bundling, and personalisation strategies.

Wiki

Bounce Rate

Reduce bounce rates and enhance site engagement with actionable solutions.

Wiki

Churn

Minimise churn by enhancing retention with proven strategies.

Wiki

Click Map

A visual representation of user clicks on a webpage to analyse behaviour.

Wiki

Click-through-rate

Optimise CTR to improve engagement and drive actionable user responses.

Wiki

Conversion Optimisation

Optimise every touchpoint for better conversions across your sales funnel.

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Conversion Rate

Refine your funnel to improve conversion rates and grow revenue effectively.

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Customer Acquisition Costs (CAC)

Reduce CAC while increasing lead and sales efficiency.

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Customer journey

Map and refine each touchpoint to create seamless, engaging customer experiences.

Wiki

Heatmap

Use heatmaps to track user behaviour and optimise your site experience.

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Impressions

Understand and optimise impressions for higher visibility and ROI.

Wiki

Key Metrics

Essential measurements used to evaluate performance and growth.

Wiki

Lifetime Value (LTV)

Increase the value of each customer relationship through targeted strategies.

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Profit Per Order

Maximise profitability per order with pricing and upselling strategies.

Wiki

Qualitative Research

Research focused on understanding user behaviours, motivations, and needs.

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Reporting

The process of compiling and presenting data for analysis and insights.

Wiki

Retention

Boost customer loyalty and reduce churn with effective retention strategies.

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Return on Investment

A measure of the profitability of an investment relative to its cost.

Wiki

SMART Goals

Achieve success with Specific, Measurable, Achievable, Relevant, and Timely goals.

Wiki

Scrollmap

A visual tool showing how far users scroll on a webpage.

Wiki

Session Recordings

Video-like replays of user interactions on a website for analysis.

Wiki

Sessions

Track and analyse session data to improve site engagement and usability.

Wiki

Survey

A tool for collecting user feedback or opinions.

Wiki

User Behaviour

The actions and decisions made by users on a platform or website.

Wiki

User Experience (UX)

Enhance engagement and satisfaction through superior user experiences.

Who wrote this content?

Why Solid Growth works

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.

15 years experience

Student icon

1,500 marketers trained since 2015

Exited 6 companies

What we do

Better growth infrastructure

Free audit

Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice

Growth Machine Programme

Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.

Better growth execution

Video course

Compound Growth Course

Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.

Learn how to build a scalable growth system
Apply the four growth engines step by step
Create compounding revenue over time
Free audit

Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice

Compound Growth Programme

A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.

More tool categories

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Tool category

Tracking & attribution

Tracking and attribution tools help businesses measure campaign effectiveness, optimise ad spend, and understand customer journeys by providing clear insights into where traffic and conversions come from.

See tool category
Tool category

Reporting & Dashboard

Reporting and dashboard tools centralise marketing and sales data, offering real-time insights and visual analytics to improve decision-making, track performance, and align teams around key metrics.

See tool category

Better growth infrastructure

Free audit

Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice

Growth Machine Programme

Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.

Compound Growth Programme

A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.

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