Insights and analytics tools help businesses track, measure, and optimise their marketing funnel by providing deep data insights, user behaviour analysis, and A/B testing capabilities.
Understanding how users interact with your website and marketing campaigns is crucial for growth. Insights and analytics tools allow businesses to track performance, identify bottlenecks, and optimise their marketing funnel. Whether through web analytics, user behaviour tracking, or A/B testing, these platforms provide the data needed to make informed decisions that drive higher conversions and better ROI.
A mix of quantitative analytics (Google Analytics, Amplitude, Databricks) and qualitative insights (Hotjar, Microsoft Clarity, VWO) ensures that businesses can understand both the numbers and the user experience. With the right combination of tools, B2B companies can refine their strategies, improve engagement, and make data-backed marketing decisions.
My top 3 analytics tools for understanding your customers and measuring your success.
Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.
VWO is a comprehensive A/B testing and conversion rate optimisation (CRO) platform that enables businesses to test, personalise, and improve website experiences for better engagement and conversions.
Hotjar is a powerful UX and behaviour analytics tool that helps businesses understand how users navigate their website through heatmaps, recordings, and feedback tools.
Choosing the right insights and analytics tool depends on the type of data you need and how you plan to use it. Here’s what to consider:
If your focus is on understanding where traffic is coming from, how users navigate your site, and what pages drive conversions, Google Analytics is an essential tool. It provides traffic insights, conversion tracking, and audience segmentation to help businesses refine their digital marketing efforts.
For businesses with complex user journeys—especially SaaS and B2B companies—Amplitude and Databricks offer in-depth event-based tracking. These tools help teams analyse customer lifecycles, identify drop-off points, and optimise user engagement.
Numbers alone don’t always tell the full story. Tools like Hotjar and Microsoft Clarity provide heatmaps, session recordings, and user feedback surveys to uncover usability issues and friction points in the customer journey.
If improving conversion rates is your priority, platforms like VWO and Optimizely allow businesses to run structured A/B tests and experiment with messaging, design changes, and user flows to improve outcomes.
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
Small teams need easy-to-use tools that offer actionable insights without overwhelming complexity.
Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.
Microsoft Clarity is a free website analytics tool that provides heatmaps, session recordings, and user behavior insights to help businesses improve UX and conversions.
Mid-sized companies require deeper analytics, user behaviour tracking, and A/B testing to optimise their funnels.
VWO is a comprehensive A/B testing and conversion rate optimisation (CRO) platform that enables businesses to test, personalise, and improve website experiences for better engagement and conversions.
Hotjar is a powerful UX and behaviour analytics tool that helps businesses understand how users navigate their website through heatmaps, recordings, and feedback tools.
Simplify data tracking and make decisions faster with Databox, offering real-time dashboards for key metrics.
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
Enterprises need scalable analytics, AI-driven insights, and advanced attribution modelling to make data-driven decisions at scale.
Amplitude is a powerful product analytics tool that helps businesses understand user behavior, track key metrics, and optimise digital experiences.
Microsoft Clarity is a free website analytics tool that provides heatmaps, session recordings, and user behavior insights to help businesses improve UX and conversions.
VWO is a comprehensive A/B testing and conversion rate optimisation (CRO) platform that enables businesses to test, personalise, and improve website experiences for better engagement and conversions.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
Amplitude is a powerful product analytics tool that helps businesses understand user behavior, track key metrics, and optimise digital experiences.
Simplify data tracking and make decisions faster with Databox, offering real-time dashboards for key metrics.
Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.
Hotjar is a powerful UX and behaviour analytics tool that helps businesses understand how users navigate their website through heatmaps, recordings, and feedback tools.
Looker Studio (formerly Google Data Studio) is a free, cloud-based business intelligence tool that allows users to create interactive reports and dashboards with real-time data connections.
Metorik is an advanced eCommerce analytics and reporting tool designed for WooCommerce and Shopify, offering real-time insights, segmentation, and automation for better business decisions.
Microsoft Clarity is a free website analytics tool that provides heatmaps, session recordings, and user behavior insights to help businesses improve UX and conversions.
OmniConvert is a conversion rate optimisation platform offering A/B testing, surveys, and personalisation tools to help businesses improve customer experiences and increase revenue.
Create interactive forms and surveys with Typeform, boosting engagement and collecting actionable insights.
VWO is a comprehensive A/B testing and conversion rate optimisation (CRO) platform that enables businesses to test, personalise, and improve website experiences for better engagement and conversions.
Master cash flow, leverage, and decision-making with proven frameworks to build a profitable, scalable business while avoiding common pitfalls.
Discover the 19 traction channels that successful startups use to systematically acquire customers and scale efficiently.
Avoid costly business mistakes by applying practical thinking strategies to improve decision-making, cash flow, and profitability.
Build simple, scalable systems that streamline operations, reduce errors, and free up your time for high-impact activities.
Learn the growth hacking frameworks that power today’s fastest-growing companies by testing, iterating, and optimising strategies.
Explore case studies of startups that achieved breakout growth using scalable, repeatable growth strategies and innovative tactics.
Optimise decisions with scientific A/B testing strategies and tools.
Drive user activation with strategies that encourage first-time success.
Identify the key moment where users see value and boost engagement.
The process of analysing data to make informed business decisions.
Increase AOV through upselling, bundling, and personalisation strategies.
Reduce bounce rates and enhance site engagement with actionable solutions.
Minimise churn by enhancing retention with proven strategies.
A visual representation of user clicks on a webpage to analyse behaviour.
Optimise CTR to improve engagement and drive actionable user responses.
Optimise every touchpoint for better conversions across your sales funnel.
Refine your funnel to improve conversion rates and grow revenue effectively.
Reduce CAC while increasing lead and sales efficiency.
Map and refine each touchpoint to create seamless, engaging customer experiences.
Use heatmaps to track user behaviour and optimise your site experience.
Understand and optimise impressions for higher visibility and ROI.
Essential measurements used to evaluate performance and growth.
Increase the value of each customer relationship through targeted strategies.
Maximise profitability per order with pricing and upselling strategies.
Research focused on understanding user behaviours, motivations, and needs.
The process of compiling and presenting data for analysis and insights.
Boost customer loyalty and reduce churn with effective retention strategies.
A measure of the profitability of an investment relative to its cost.
Achieve success with Specific, Measurable, Achievable, Relevant, and Timely goals.
A visual tool showing how far users scroll on a webpage.
Video-like replays of user interactions on a website for analysis.
Track and analyse session data to improve site engagement and usability.
A tool for collecting user feedback or opinions.
The actions and decisions made by users on a platform or website.
Enhance engagement and satisfaction through superior user experiences.
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Website and landing page tools help businesses create high-converting web pages without needing extensive development resources. These platforms ensure your site is optimised for lead generation and performance.
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See tool categoryLearn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.
Best for teams
A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.
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