A measure of the profitability of an investment relative to its cost.
Evaluate performance against spending.
Focus on high-return strategies.
Optimise resource allocation for growth.
Return on Investment (ROI) measures the profitability of an investment by comparing gains to costs, expressed as a percentage.
A measure of the profitability of an investment relative to its cost.
The process of compiling and presenting data for analysis and insights.
A visual tool showing how far users scroll on a webpage.
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