Retention

Boost customer loyalty and reduce churn with effective retention strategies.

Strengthen relationships with your customers.

Identify and resolve churn risks early.

Create lasting value to keep customers loyal.

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Introduction

Retention measures how well a business keeps its customers or employees, focusing on long-term engagement and loyalty.

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Learn compound growth (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

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No time for growth? Fix your operations first.

If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.

Growth challenge

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Topic

Demand generation

Get more of the right people to your site — and keep them there. Focus your efforts on the channels and tactics that match your stage and stay profitable while you scale.

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Demand generation
Tool category

User behaviour tools

Insights and analytics tools help businesses track, measure, and optimise their marketing funnel by providing deep data insights, user behaviour analysis, and A/B testing capabilities.

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About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

Microsoft ClarityMicrosoft Clarity

Microsoft Clarity

Microsoft Clarity is a free website analytics tool that provides heatmaps, session recordings, and user behavior insights to help businesses improve UX and conversions.

Google AnalyticsGoogle Analytics

Google Analytics

Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.

AmplitudeAmplitude

Amplitude

Amplitude is a powerful product analytics tool that helps businesses understand user behavior, track key metrics, and optimise digital experiences.

Looker StudioLooker Studio

Looker Studio

Looker Studio (formerly Google Data Studio) is a free, cloud-based business intelligence tool that allows users to create interactive reports and dashboards with real-time data connections.

OmniConvertOmniConvert

OmniConvert

OmniConvert is a conversion rate optimisation platform offering A/B testing, surveys, and personalisation tools to help businesses improve customer experiences and increase revenue.

MetorikMetorik

Metorik

Metorik is an advanced eCommerce analytics and reporting tool designed for WooCommerce and Shopify, offering real-time insights, segmentation, and automation for better business decisions.

More wiki articles

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Wiki

Average Order Value (AOV)

Increase AOV through upselling, bundling, and personalisation strategies.

Wiki

Scrollmap

A visual tool showing how far users scroll on a webpage.

Wiki

User Experience (UX)

Enhance engagement and satisfaction through superior user experiences.

Wiki

Key Metrics

Essential measurements used to evaluate performance and growth.

Wiki

Conversion Optimisation

Optimise every touchpoint for better conversions across your sales funnel.

Wiki

Customer Acquisition Costs (CAC)

Reduce CAC while increasing lead and sales efficiency.

The Ultimate Blueprint
Book summary & review

The Ultimate Blueprint

Keith J. Cunningham

Master cash flow, leverage, and decision-making with proven frameworks to build a profitable, scalable business while avoiding common pitfalls.

Measure What Matters
Book summary & review

Measure What Matters

John Doerr

Implement impactful OKRs to align teams, create focus, and drive measurable success in your organisation.

Lean Analytics
Book summary & review

Lean Analytics

Alistair Croll

Use data to identify key metrics, test strategies, and drive smarter decisions for consistent growth.

Good Strategy Bad Strategy
Book summary & review

Good Strategy Bad Strategy

Richard Rumelt

Learn what separates effective strategies from weak ones and how to craft focused, impactful plans for success.

Who wrote this content?
45-min free course

Free growth course for B2B marketers

Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.

Managed growth for B2B service teams

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Best for teams

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A structured 14-week execution plan

A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.

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