Increase the value of each customer relationship through targeted strategies.
Improve retention to maximise long-term value.
Encourage upsells and repeat purchases.
Make data-driven decisions to enhance profits.
Lifetime Value (LTV) measures the total revenue a customer generates throughout their relationship with your business.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
The right tools can streamline your growth, but the wrong setup creates chaos. This guide covers how to configure your CRM, automate workflows, and integrate reporting to eliminate inefficiencies and create a seamless growth system.
Learn how to increase the value of your contracts to maximise revenue. This module explores strategies for increasing the average months sold, units per month, and unit price.
See topicGain a deep understanding of your customers and their behaviour. Analyse website traffic, visualise user interactions with heatmaps, and gather valuable feedback through surveys and reporting tools to make data-driven decisions.
See tool category15 years experience
1,500 marketers trained since 2015
Exited 6 companies
For 15 years, I've been immersed in the world of B2B growth, helping businesses of all sizes – from startups to large corporations – achieve predictable, sustainable growth. I've had the privilege of wearing many hats: Head of Growth for numerous companies, co-founder of several startups, and trainer to over 1,500 marketers
Drive product-led growth with Amplitude, providing analytics to track user journeys, identify trends, and optimise features.
Essential measurements used to evaluate performance and growth.
The actions and decisions made by users on a platform or website.
Maximise profitability per order with pricing and upselling strategies.
Optimise every touchpoint for better conversions across your sales funnel.
Identify the key moment where users see value and boost engagement.
Drive user activation with strategies that encourage first-time success.
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Master the Solid Growth System with this 9-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.
Best for individuals
9h
video course
Self-paced
45
lessons
7
modules
Individual course access
Incl. course updates
Satisfaction guarantee
Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.
Best for teams
8h
video course
14
week programme
14
weekly workshops
10
course licenses
Weekly accountability
Slack support
Best for individuals
9h
video course
Self-paced
45
lessons
7
modules
Master the Solid Growth System with this 9-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.
Satisfaction guarantee
Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.
Best for teams
8h
video course
14
week programme