Looker Studio (formerly Google Data Studio) is a free, cloud-based business intelligence tool that allows users to create interactive reports and dashboards with real-time data connections.
Customisable data visualisation with drag-and-drop reporting.
Seamless integration with Google Analytics, BigQuery, and other platforms.
Collaboration-friendly dashboards for team-based data insights.
Looker Studio is best suited for businesses and marketers who need custom, data-driven insights without coding expertise.
With live data connections, Looker Studio provides dynamic dashboards that help teams make informed decisions quickly.
Unlike traditional BI tools, Looker Studio doesn’t store data—it only visualises it, requiring integration with external data sources.
While Looker Studio is powerful for reporting, it lacks complex data modeling found in tools like Tableau or Power BI.
Best for:
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
Simplify data tracking and make decisions faster with Databox, offering real-time dashboards for key metrics.
Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
Tracking and attribution tools help businesses measure campaign effectiveness, optimise ad spend, and understand customer journeys by providing clear insights into where traffic and conversions come from.
See tool categoryReporting and dashboard tools centralise marketing and sales data, offering real-time insights and visual analytics to improve decision-making, track performance, and align teams around key metrics.
See tool categoryInsights and analytics tools help businesses track, measure, and optimise their marketing funnel by providing deep data insights, user behaviour analysis, and A/B testing capabilities.
See tool categoryMy name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.
A proven system for B2B service teams to scale with clarity. Learn step-by-step how to build your growth engine and double revenue — without doubling the workload
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.
Looker Studio (formerly Google Data Studio) is a free, cloud-based business intelligence tool that allows users to create interactive reports and dashboards with real-time data connections.