Looker Studio

Looker Studio (formerly Google Data Studio) is a free, cloud-based business intelligence tool that allows users to create interactive reports and dashboards with real-time data connections.

Customisable data visualisation with drag-and-drop reporting.

Seamless integration with Google Analytics, BigQuery, and other platforms.

Collaboration-friendly dashboards for team-based data insights.

Looker Studio

Considerations

Looker Studio is best suited for businesses and marketers who need custom, data-driven insights without coding expertise.

Best for real-time data visualisation

With live data connections, Looker Studio provides dynamic dashboards that help teams make informed decisions quickly.

No built-in data storage

Unlike traditional BI tools, Looker Studio doesn’t store data—it only visualises it, requiring integration with external data sources.

Limited advanced analytics compared to enterprise BI tools

While Looker Studio is powerful for reporting, it lacks complex data modeling found in tools like Tableau or Power BI.

Best for:

  • Marketers and analysts needing custom dashboards.
  • Teams integrating Google Analytics and BigQuery data.
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No time for growth? Fix your operations first.

If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.

Growth challenge
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Tips for new users

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Learn compound growth (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

Learn for free

Advanced tips for

Looker Studio

About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

Tool categories

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Tracking & attribution

Tracking and attribution tools help businesses measure campaign effectiveness, optimise ad spend, and understand customer journeys by providing clear insights into where traffic and conversions come from.

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Tool category

Reporting & Dashboard

Reporting and dashboard tools centralise marketing and sales data, offering real-time insights and visual analytics to improve decision-making, track performance, and align teams around key metrics.

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Tool category

User behaviour tools

Insights and analytics tools help businesses track, measure, and optimise their marketing funnel by providing deep data insights, user behaviour analysis, and A/B testing capabilities.

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What we do

Better growth infrastructure

Free audit

Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice

Growth Machine Programme

Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.

Better growth execution

Video course

Compound Growth Course

A proven system for B2B service teams to scale with clarity. Learn step-by-step how to build your growth engine and double revenue — without doubling the workload

Learn how to build a scalable growth system
Apply the four growth engines step by step
Create compounding revenue over time
Free audit

Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice

Compound Growth Programme

A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.

Looker StudioLooker Studio

Looker Studio

Looker Studio (formerly Google Data Studio) is a free, cloud-based business intelligence tool that allows users to create interactive reports and dashboards with real-time data connections.

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