Marketing Automation

Automate workflows and campaigns for increased marketing efficiency.

Save time by reducing repetitive tasks.

Personalise campaigns at scale.

Boost ROI with smart segmentation.

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Introduction

Marketing automation uses tools to manage campaigns and customer journeys at scale, reducing manual effort and increasing efficiency.

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If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.

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Topic

Demand generation

Get more of the right people to your site — and keep them there. Focus your efforts on the channels and tactics that match your stage and stay profitable while you scale.

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Demand generation
Tool category

B2B marketing automation

B2B marketing automation tools streamline lead nurturing, email campaigns, and customer engagement, helping businesses personalise marketing efforts and scale efficiently.

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About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

DripDrip

Drip

Drip is an advanced email marketing automation platform designed for B2B and eCommerce businesses, offering deep personalisation, segmentation, and automation.

MailchimpMailchimp

Mailchimp

Mailchimp is a widely known email marketing platform with automation tools, landing pages, and CRM capabilities. While user-friendly, pricing increases quickly as you scale.

ActiveCampaignActiveCampaign

ActiveCampaign

ActiveCampaign is a marketing automation and email platform for small to mid-sized B2B companies. It offers deep automation, segmentation, and CRM integration.

Customer.ioCustomer.io

Customer.io

Customer.io is a flexible automation platform designed for precise segmentation and real-time messaging, ideal for B2B service businesses.

Adobe MarketoAdobe Marketo

Adobe Marketo

Marketo is an enterprise-level marketing automation tool with AI-driven personalisation and lead management, ideal for large B2B companies.

EloquaEloqua

Eloqua

Oracle Eloqua is an enterprise-grade marketing automation tool with lead scoring, predictive analytics, and multi-channel campaign management.

More wiki articles

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Wiki

Email Campaign

A series of emails sent to achieve a specific marketing or sales goal.

Wiki

Email Sequence

Design effective email sequences to engage and convert prospects seamlessly.

Wiki

Email Flow

Automated email sequences triggered by user actions or milestones.

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Managed growth for B2B service teams

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