14-week engagement where I work alongside your team to build a full-funnel growth system, and train them to run it without me.
Fixed timeline (not open-ended retainer)
Knowledge transfer so you own it when I leave
Hands-on (not strategy slides)
DoubleSmart
Ligo
Cortazu
Snappcar
Uncover legal
SOPHIA MAE
Lofty Manner
Koffievoordeel
Woolsocks
Bridgefund
Suite 702
Prodos
Soft Revolt
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Kees de Boekhouder
The Talent Institute
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Mooie Boules
Smyle
Amberscript
Polaris Growth
Klup
Cortazu
Koffievoordeel
Lofty Manner
Prodos
Klup
Bridgefund
Soft Revolt
Amberscript
The Talent Institute
Suite 702
Polaris Growth
Smyle
Woolsocks
SOPHIA MAE
Snappcar
Kees de Boekhouder
Ligo
DoubleSmart
Mooie Boules
Uncover legal
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Since 2010, I've executed growth for my own companies and many clients.
At Decathlon Netherlands, I advise the e-commerce team each quarter on growth. The role allowed me to validate my growth framework at enterprise scale while also delivering training over several years.
2018 - present
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At Kees de Boekhouder, the largest independent bookkeeper in the Netherlands, I introduced a structured growth rhythm. Within five months revenue was back on target.
May 2024 - October 2024
I supported Ligo, a legal tech scale-up preparing for acquisition, by redesigning the customer journey and improving automation in HubSpot. The work reduced churn and improved client retention.
Nov 2023 - March 2024
At BridgeFund, one of the fastest-growing scale-ups in the Netherlands, I first improved website conversion through structured testing. Afterwards, I mentored their in-house marketer to embed CRO capabilities.
May 2024 - October 2024
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In an interim role, built growth operations for Yaya’s e-commerce team. Introduced weekly dashboards, optimised paid acquisition, improved conversion through A/B testing, and prepared the ground for a smooth transition to a permanent manager.
May 2016 - Dec 2016
Grew the agency into a scalable B2B services company by building the inbound funnel, leading sales, and expanding the team to 11 while maintaining strong client relationships.
May 2024 - October 2024
Co-founder of a Pipedrive-focused B2B CRM agency. Built the inbound funnel and lead generation engine that helped position the company as one of only two Pipedrive Premium agencies in the Netherlands.
Oct 2020 - May 2024
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Co-created the first growth training in 2015 and taught every cohort for the next decade. Delivered workshops to hundreds of marketers and refined frameworks through their questions and experiments.
Jan 2016 - present
Responsible for growth at HotelGift, building a team and driving experiments across paid acquisition, conversion optimisation and retention to lift bookings and repeat use.
Jun 2016 - Jul 2017
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Brought A/B testing to NU.nl, one of the Netherlands’ largest news sites. Created an optimisation roadmap, ran research and tests, and helped establish an internal experimentation agency that still drives decisions today.
May 2016 - Dec 2016
We build your B2B growth machine together. Over 12 weeks, I work embedded with your team to set up a full-funnel system, run real experiments, and train them to operate it independently. You don't get a strategy deck. You get a working system and a team that knows how to run it.
You've proven product/market fit, but growth is inconsistent. You need a system that scales beyond founder-led sales or one-off campaigns.
Your funnel has gaps. Marketing generates leads that sales doesn't follow up. Sales closes deals, but marketing doesn't know why. We fix that.
You're not looking for an agency to run your marketing forever. You want your team trained to execute, iterate, and improve without external dependency.
If you haven't proven that customers will pay for what you're selling, fix that first. This engagement assumes you have traction and need to scale it.
I'm here to build the system and train your team, not to be your outsourced marketing department. After 12 weeks, you run it yourself.
I don't do brand positioning, visual identity, or creative campaigns. I build revenue systems: funnels, experiments, dashboards, and processes.
Ewoud helped us find impactful retention funnel improvements with a framework suited to our business model. He challenged our approach with the right questions. Overall, Ewoud combines high-level strategic thinking with detailed campaign expertise.
Christoph van der Klaauw
I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff. And for those who don't know Ewoud, he's one of the best Growth Experts I know!
Tess Lucassen
Ewoud is a real expert: solid, step-by-step foundations for growth, taught and delivered with clarity! The fact that he's helped a lot of different types of businesses grow, in different niches, with different types of marketers and founders, over a sustained period of time, is reflected in the course. Would recommend to anyone that wants to learn and understand the process of how to grow any online business reliably.
Jack Jenkins
We start with a one-day diagnostic to map your current funnel, identify gaps, and build a clear action plan. Then over 12 weeks, we work in parallel on three things: building your system, running live experiments to optimise it, and training your team to operate it independently.
Set up the infrastructure for full-funnel growth: CRM workflows, lead scoring, pipeline tracking, automated reporting, and dashboards. You'll have a working system that connects marketing activity to revenue.
We execute together. I lead your team through live campaigns, testing messaging, optimising conversion, and iterating on what works. You learn by doing, and we use real data from real prospects to improve week-by-week.
Your team learns by doing. I coach them through every step: running campaigns, analysing results, making decisions. By the end, they can operate the system independently. We finish with a handover that includes documentation, processes, and a roadmap for what comes next.
Choose a time that works for you. We’ll explore your goals, challenges and options to work together.
Ewoud is a real expert: solid, step-by-step foundations for growth, taught and delivered with clarity! The fact that he's helped a lot of different types of businesses grow, in different niches, with different types of marketers and founders, over a sustained period of time, is reflected in the course. Would recommend to anyone that wants to learn and understand the process of how to grow any online business reliably.
Jack Jenkins
Ewoud is a smart guy and a great sparring partner. He adds the most value in solving growth challenges in an abstract way and in unravelling the principles behind the problem. In this way, Ewoud helps to structure growth and finds growth opportunities.
Olaf Arkauer
The Growth Session with Ewoud was a confirmation for our marketing team about the direction we're taking. Next to that, Ewoud gave the team an outsider perspective that was sharpening our focus and execution.
Peter-Paul de Leeuw
The critical and structured way of working with Ewoud is very valuable for creating the right growth plan for our company. Experience, passion and a 'let's go' mentality is exactly what we needed.
Michelle Wolters
We aimed to improve our customers' growth strategies, and Ewoud's in-depth knowledge and steady flow of new information made every session enjoyable. With newfound inspiration, we quickly saw increased customer results. We highly recommend Ewoud, 5/5.
Menno van Gerven
Ewoud's lightning-fast strategic and creative thinking, systematic approach, and enthusiasm make his methods both fun and valuable. Despite our marketing experience, Ewoud provided fresh insights and practical tips for each funnel step through his probing questions.
Marloes van Gasteren
We are a startup and we worked with Ewoud on our marketing strategy, and it was very helpful! His structured way worked well for us. So we really recommend working with Ewoud for strategic marketing plan and get advise on execution of it.
Kristina Palovicova
The sessions were very useful in dissecting our key KPIs (Revenue and CLV) into the underlying metrics and their interrelationships. By building KPI trees and customer journeys, I gained insight into the types of drivers that can accelerate certain growth.
Jesper Elders
Ewoud helped us find impactful retention funnel improvements with a framework suited to our business model. He challenged our approach with the right questions. Overall, Ewoud combines high-level strategic thinking with detailed campaign expertise.
Christoph van der Klaauw
