Learn how to craft irresistible, high-value offers that attract customers and command premium pricing with ease.
Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.
Best for teams
A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.
Hormozi discusses the dangers of commoditisation—when your product is indistinguishable from competitors, price becomes the only differentiator, leading to a "race to the bottom." He encourages creating offers that are impossible to compare, shifting the focus from price to value.
The success of your offer depends on targeting a "starving crowd"—a market with high demand and purchasing power. Hormozi emphasises the importance of aligning your offer with a growing, easy-to-target market that experiences significant pain and is willing to pay for a solution.
Hormozi introduces the "Value Equation," which outlines four key factors that determine the perceived value of your offer:
A Grand Slam Offer maximises value by addressing these factors.
Hormozi walks through the process of crafting a Grand Slam Offer by identifying customer pain points and structuring solutions that over-deliver. He suggests stacking value through bonuses, additional services, or unique guarantees to make your offer incomparable.
Hormozi explains how creating scarcity (limited availability) and urgency (time-sensitive offers) drives immediate action. He provides practical examples of using deadlines, limited stock, and exclusive opportunities to increase conversions.
Adding bonuses enhances perceived value, while strong guarantees reduce the risk for potential buyers. Hormozi advocates for guarantees that are bold yet manageable, flipping the risk from the customer to the seller to build trust.
A memorable, descriptive name enhances the appeal of your offer. Hormozi suggests focusing on clarity and the transformation the offer provides, rather than trying to be overly creative or clever.
Hormozi emphasises the importance of testing offers on small audiences before scaling. He provides a step-by-step approach to gathering data, iterating on feedback, and optimising for conversions.
The book concludes with actionable frameworks for implementing Grand Slam Offers, including templates for offer construction, pricing strategies, and crafting marketing campaigns. Hormozi reiterates that consistency and execution are key to turning a good offer into a scalable, profitable business.
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
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Learn how to craft irresistible, high-value offers that attract customers and command premium pricing with ease.