Learn how to craft irresistible, high-value offers that attract customers and command premium pricing with ease.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
Hormozi discusses the dangers of commoditisation—when your product is indistinguishable from competitors, price becomes the only differentiator, leading to a "race to the bottom." He encourages creating offers that are impossible to compare, shifting the focus from price to value.
The success of your offer depends on targeting a "starving crowd"—a market with high demand and purchasing power. Hormozi emphasises the importance of aligning your offer with a growing, easy-to-target market that experiences significant pain and is willing to pay for a solution.
Hormozi introduces the "Value Equation," which outlines four key factors that determine the perceived value of your offer:
A Grand Slam Offer maximises value by addressing these factors.
Hormozi walks through the process of crafting a Grand Slam Offer by identifying customer pain points and structuring solutions that over-deliver. He suggests stacking value through bonuses, additional services, or unique guarantees to make your offer incomparable.
Hormozi explains how creating scarcity (limited availability) and urgency (time-sensitive offers) drives immediate action. He provides practical examples of using deadlines, limited stock, and exclusive opportunities to increase conversions.
Adding bonuses enhances perceived value, while strong guarantees reduce the risk for potential buyers. Hormozi advocates for guarantees that are bold yet manageable, flipping the risk from the customer to the seller to build trust.
A memorable, descriptive name enhances the appeal of your offer. Hormozi suggests focusing on clarity and the transformation the offer provides, rather than trying to be overly creative or clever.
Hormozi emphasises the importance of testing offers on small audiences before scaling. He provides a step-by-step approach to gathering data, iterating on feedback, and optimising for conversions.
The book concludes with actionable frameworks for implementing Grand Slam Offers, including templates for offer construction, pricing strategies, and crafting marketing campaigns. Hormozi reiterates that consistency and execution are key to turning a good offer into a scalable, profitable business.
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
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Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.
Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.
Learn how to craft irresistible, high-value offers that attract customers and command premium pricing with ease.
Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.
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Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.