Create high-converting sales funnels to attract traffic, engage leads, and build a thriving online business.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
Brunson introduces the "Secret Formula," which consists of four questions every business must answer:
The "Value Ladder" is a framework for offering incremental value to customers at different price points. Starting with a low-cost or free entry point (the "bait"), businesses can guide customers through higher-value and higher-priced offers. Brunson uses examples, such as a dentist offering free teeth cleanings leading to whitening services and retainers, to demonstrate how a well-designed Value Ladder increases customer lifetime value.
This chapter connects the Value Ladder to the concept of sales funnels. Brunson explains how a funnel moves potential customers through stages of increasing commitment, beginning with low-barrier offers and leading to premium services. He emphasises the importance of making each stage valuable and profitable to identify and nurture ideal clients.
Brunson introduces the concept of "congregations" — online spaces where your ideal customers already gather. He advises identifying these congregations to target ads and content effectively. Brunson illustrates this with examples of niche communities, such as forums and social media groups, and explains how to engage them authentically.
The "Attractive Character" framework helps businesses connect emotionally with their audience. By sharing stories, values, and relatable traits, businesses can build trust and loyalty. Brunson breaks down the elements of an Attractive Character: backstory, identity, and frequent communication.
This technique involves using a series of engaging emails to keep your audience hooked. Inspired by the storytelling methods of soap operas, the sequence builds anticipation and deepens the customer relationship by providing value and introducing your offers naturally.
This approach involves sending daily emails that entertain and engage while subtly promoting your products. Brunson emphasises consistency and relatability, drawing on everyday experiences to maintain audience interest.
Brunson explains how to study and model successful sales funnels in your industry. He emphasises looking beyond surface-level strategies to understand the psychology and structure behind high-converting funnels.
Brunson details the seven key phases of a sales funnel:
Each phase is designed to move prospects closer to a purchase while maximising profitability.
This chapter provides a step-by-step guide to creating the 23 essential building blocks of a sales funnel, including landing pages, upsells, downsells, and automated email sequences. Brunson shares templates and real-world examples to help businesses implement these elements effectively.
Here is the list of the 23 essential building blocks that Russell Brunson outlines in Dotcom Secrets for creating highly effective sales funnels. These blocks are divided into phases of the funnel, enabling flexibility and customisation for different business needs.
Brunson introduces three primary types of frontend funnels:
Backend funnels are designed to sell higher-ticket items. Brunson describes advanced funnels like webinars, product launches, and application-based high-ticket sales. He emphasises the importance of delivering exceptional value at each stage.
The final section explains how to implement these strategies using ClickFunnels, Brunson’s proprietary software. He demonstrates how the platform simplifies funnel creation, enabling businesses to execute complex marketing strategies with ease.
The right tools can streamline your growth, but the wrong setup creates chaos. This guide covers how to configure your CRM, automate workflows, and integrate reporting to eliminate inefficiencies and create a seamless growth system.
Turn your expertise into a thriving business by building a loyal audience and selling with proven strategies.
Master proven strategies to attract consistent traffic, engage your ideal audience, and grow your business online.
Optimise your funnel for better lead flow and conversion efficiency.
Guide leads seamlessly through the sales funnel to increase conversions.
Map and refine each touchpoint to create seamless, engaging customer experiences.
Build landing pages that turn visitors into leads with targeted CTAs and design.
Design effective email sequences to engage and convert prospects seamlessly.
A series of emails sent to achieve a specific marketing or sales goal.
Automate workflows and campaigns for increased marketing efficiency.
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15 years experience
1,500 marketers trained since 2015
Exited 6 companies
For 15 years, I've been immersed in the world of B2B growth, helping businesses of all sizes – from startups to large corporations – achieve predictable, sustainable growth. I've had the privilege of wearing many hats: Head of Growth for numerous companies, co-founder of several startups, and trainer to over 1,500 marketers
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Lemcal streamlines scheduling with a clean interface and powerful features. While it offers a solid Calendly alternative, its true potential shines with its deep Lemlist integration, boosting outreach and lead generation.
Learn which keywords, campaigns and ads are actually driving LTV (Lifetime Value). The first revenue attribution software tailored specifically to the needs of SaaS and subscription-based companies.
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Build high-converting landing pages in minutes with Unbounce, offering drag-and-drop design, A/B testing, and customisable templates for campaigns.
Master proven strategies to attract consistent traffic, engage your ideal audience, and grow your business online.
Learn how to craft irresistible, high-value offers that attract customers and command premium pricing with ease.
Build scalable systems to generate, nurture, and convert high-quality leads for consistent growth.
Understand the psychology of persuasion and apply ethical strategies to influence decisions and drive action effectively.
Turn your expertise into a thriving business by building a loyal audience and selling with proven strategies.
Master the Solid Growth System with this 9-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.
Best for individuals
9h
video course
Self-paced
45
lessons
7
modules
Individual course access
Incl. course updates
Satisfaction guarantee
Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.
Best for teams
8h
video course
14
week programme
14
weekly workshops
10
course licenses
Weekly accountability
Slack support
Create high-converting sales funnels to attract traffic, engage leads, and build a thriving online business.
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