Understanding your customers is the foundation of effective marketing. This guide walks you through customer research methods, including interviews, surveys, and data analysis, to uncover insights that drive better messaging, positioning, and conversion.
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Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.
Best for teams
A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.
Want to create marketing campaigns that truly resonate with your audience? The key is Customer Research. By understanding your customers' needs, pain points, and motivations, you can craft compelling messages, develop products that solve real problems, and achieve sustainable growth.
This guide delves into the world of customer research, providing you with the tools and techniques to gather valuable insights about your target audience. We'll explore different research methods, from in-depth interviews to surveys and data analysis, and show you how to turn those insights into actionable strategies.
Hotjar is a powerful UX and behaviour analytics tool that helps businesses understand how users navigate their website through heatmaps, recordings, and feedback tools.
Microsoft Clarity is a free website analytics tool that provides heatmaps, session recordings, and user behavior insights to help businesses improve UX and conversions.
Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.
Explore case studies of startups that achieved breakout growth using scalable, repeatable growth strategies and innovative tactics.
Learn to test, iterate, and pivot quickly to achieve product-market fit and grow your business with agility.
Build a scalable business that works without you by creating systems and balancing key roles effectively.
Follow a structured approach to launch and grow a startup using 24 proven steps that guide you to success.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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A practical framework to set your next 100-day growth plan—reverse-engineered from goals, built for execution.
Spot the gaps before you start scaling. This B2B growth assessment helps you audit traffic, funnel, tools, and team before your first 90-day plan.
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