Understanding your customers is the foundation of effective marketing. This guide walks you through customer research methods, including interviews, surveys, and data analysis, to uncover insights that drive better messaging, positioning, and conversion.
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Want to create marketing campaigns that truly resonate with your audience? The key is Customer Research. By understanding your customers' needs, pain points, and motivations, you can craft compelling messages, develop products that solve real problems, and achieve sustainable growth.
This guide delves into the world of customer research, providing you with the tools and techniques to gather valuable insights about your target audience. We'll explore different research methods, from in-depth interviews to surveys and data analysis, and show you how to turn those insights into actionable strategies.
Hotjar is a powerful UX and behaviour analytics tool that helps businesses understand how users navigate their website through heatmaps, recordings, and feedback tools.
Microsoft Clarity is a free website analytics tool that provides heatmaps, session recordings, and user behavior insights to help businesses improve UX and conversions.
Google Analytics is a free web analytics platform that provides insights into website traffic, user behavior, and marketing performance to help businesses make data-driven decisions.
Explore case studies of startups that achieved breakout growth using scalable, repeatable growth strategies and innovative tactics.
Learn to test, iterate, and pivot quickly to achieve product-market fit and grow your business with agility.
Build a scalable business that works without you by creating systems and balancing key roles effectively.
Follow a structured approach to launch and grow a startup using 24 proven steps that guide you to success.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
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Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Tracking progress is key to sustained growth. This guide covers how to set up a weekly scorecard meeting, track key metrics, and make data-driven decisions to keep your team focused on high-impact growth activities.
Keeping customers for longer increases revenue without extra acquisition costs. In this step, you'll audit your CRM data to identify opportunities for better onboarding, engagement, and client success. You'll refine your retention strategies to improve customer satisfaction and contract longevity.
Confidence, urgency, and clear positioning drive sales success. In this step, you'll refine your sales strategy, improve follow-ups, and remove roadblocks that slow down deals—helping you close more opportunities faster and with less resistance.
A great proposal accelerates decision-making. In this step, you'll learn how to craft clear, compelling proposals that align with your sales conversations, reduce friction, and increase the likelihood of getting a quick "yes" from prospects.
Guiding prospects through the buyer journey builds trust and increases conversion rates. In this step, you'll design automated nurture sequences that educate and engage your leads, ensuring they are well-informed and ready to take the next step when they book a call.
Your messaging, targeting, and creative must compel action. In this step, you'll learn how to craft high-performing B2B ads that generate interest and drive engagement. By refining your positioning and campaign setup, you'll maximise conversions while keeping acquisition costs under control.
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.
Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.
Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.
Best for individuals
Watch at your own pace
Individual course access
Lifetime access + updates
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.
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