Learn to test, iterate, and pivot quickly to achieve product-market fit and grow your business with agility.
Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.
Best for teams
A structured 14-week execution plan
A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.
Introduction
Eric Ries’s The Lean Startup introduces a systematic approach to innovation under conditions of uncertainty. Drawing from lean manufacturing principles and agile development, Ries provides entrepreneurs with tools to adapt, learn, and achieve sustainable growth. The book advocates continuous innovation through scientific experimentation, rapid prototyping, and iterative learning to optimise resources and reduce waste.
Ries argues that startups are not just products but institutions requiring unique management methods tailored for uncertainty. Entrepreneurs must adopt a scientific and disciplined approach to decision-making.
Startups exist to learn how to build sustainable businesses. This is achieved through validated learning, a measurable process of testing hypotheses and iterating based on data rather than intuition or assumptions.
At the core of the Lean Startup is the Build-Measure-Learn cycle:
Startups require new metrics to track progress, focusing on learning milestones instead of traditional business metrics. This helps entrepreneurs decide whether to persevere with their strategy or pivot.
The MVP is a simplified version of a product that allows entrepreneurs to test assumptions quickly and cheaply. It helps validate hypotheses about customer needs without committing significant resources.
Ries introduces the concept of the pivot, a strategic shift in the product or business model based on feedback. Startups must know when to persevere or pivot to avoid pursuing flawed strategies.
Frequent, small updates enable rapid iteration and minimise downtime, allowing startups to respond to customer feedback in near real-time.
The Lean Startup emphasises actionable metrics over vanity metrics. For example, instead of focusing on website traffic, startups should track user engagement or conversion rates to measure meaningful progress.
While tailored for startups, Ries’s principles apply to organisations of all sizes. For example, established corporations can adopt Lean Startup methods to foster innovation within departments or new product lines.
Ries illustrates Lean principles through real-world examples, such as Intuit's use of rapid experimentation to launch new products. Startups like Dropbox also demonstrate the power of MVPs to validate demand before scaling.
Ries concludes that entrepreneurial success is not about luck or innate talent but can be engineered through disciplined practices. The Lean Startup provides a framework to navigate uncertainty, achieve sustainable growth, and continuously innovate.
The Lean Startup is an essential guide for entrepreneurs, intrapreneurs, and innovators aiming to create value while minimising waste in the journey toward building successful businesses.
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
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Learn to test, iterate, and pivot quickly to achieve product-market fit and grow your business with agility.