Better growth execution

Compound Growth Programme

A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.

Fix what’s slowing growth—identify and remove key bottlenecks

Build a structured execution plan that compounds results

Work through six workshops with expert guidance

What is the Compound Growth Programme?

Most growth strategies fail because they’re random, inconsistent, or focused on just one part of the business. The Compound Growth Programme fixes this by optimising all four growth engines—so every part of your sales and marketing system works together.

Most businesses struggle with growth because they focus on isolated tactics rather than a structured system. They try random marketing strategies, invest in lead generation, or optimise sales calls—yet results remain inconsistent. The Compound Growth Programme fixes this by aligning every part of your marketing and sales process into a single, repeatable framework. Instead of chasing short-term wins, we help your team build a scalable system for compounding revenue growth.

Over 14 weeks (100 days), we work directly with your team to optimise the four essential growth engines that drive long-term success:

  • Demand generation – Ensuring the right people discover your business through organic and paid channels.
  • Marketing funnel – Structuring the customer journey to turn website visitors into high-quality leads.
  • Sales pipeline – Improving deal progression so more prospects convert into paying customers.
  • Contract value – Increasing customer revenue through upsells, retention, and better pricing strategies.

Each of these engines plays a critical role in your business’s ability to scale. If one is weak, growth stalls. If all four are optimised together, your revenue compounds—meaning you don’t just grow, you grow faster over time. Our structured programme guides your team through hands-on workshops, implementation support, and real-world application to ensure lasting impact.

Unlike typical coaching or training, this isn’t just theory. Every three weeks, we focus on one growth engine, ensuring your team doesn’t just learn but actually executes. Each cycle includes:
Access to the full Compound Growth Course so your team can learn at their own pace.
Live workshops where we apply the concepts directly to your business.
A clear implementation plan with metrics, action steps, and accountability.

By the end of the programme, your team will have a fully operational growth system—built, tested, and ready to scale. This means predictable revenue, fewer bottlenecks, and a business that grows on autopilot.

  • Identify growth bottlenecks and fix them fast
  • Implement a repeatable system for predictable revenue growth
  • Train your team to maintain and scale the system long after the programme ends

Who this is for

This programme is for B2B companies that want to scale but struggle with inconsistent growth. If you're tired of trying random tactics without seeing sustainable results, this is for you.

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Marketing teams who want to improve lead generation without increasing ad spend.
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Sales teams who need a structured pipeline to close deals more efficiently.
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Founders & executives looking for a data-driven, scalable approach to growth.
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B2B companies that need a repeatable system to drive compounding revenue.

What we will do in 100 days

We work with your team to implement a structured system that compounds growth over time.

Below are the 4 growth engines we’ll optimise together:

Demand generation

Demand generation

This module dives into the Engaged Sessions growth engine, focusing on generating qualified traffic and increasing engagement. You'll learn how to optimise your website and content to attract and convert your ideal customers.

These are the challenges:

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Lack of consistent lead generation

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Inefficient outreach and engagement

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No structured content or paid strategy

Deliverable

Impressions

How many people see your ads or content before they click. Our focus: choosing the right channels for your stage of growth.

Identify your most effective channels

Allocate budget to channels with higher ROI

Monitor reach to spot sudden drops or gains

Deliverable

Click rate

The percentage of viewers who actually click your ad or link. We work on optimising copy and calls to action.

Craft compelling headlines and CTAs

Test different creatives or formats

Use A/B testing to find winning variations

Deliverable

Engagement rate

The share of visitors who interact meaningfully once they reach your landing page. We ensure consistent messaging from ad to page.

Match ad promises with on-page content

Reduce bounce rates with clear, relevant offers

Track on-page interactions to measure interest

Marketing funnel

Marketing funnel

This module breaks down the Marketing Funnel into its key metrics: submission rate, activation rate, and booking rate. You'll learn how to optimise each stage of your funnel to convert more leads into customers.

These are the challenges:

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Low conversion rates at key journey points

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Leads don’t convert into meetings

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Poor nurturing sequences

Deliverable

Lead capture rate

The percentage of visitors who convert into leads. We improve form design and placement for higher conversions.

Simplify forms by removing unnecessary fields

Ensure strong call to action above the fold

Use social proof or trust signals to boost sign-ups

Deliverable

MQL rate

The rate at which captured leads become marketing qualified. We fine-tune lead nurture flows that warm up new contacts.

Automate personalised follow-ups

Segment leads to tailor content

Track engagement to move leads through the funnel

Deliverable

Booking rate

From all those leads, how many schedule a meeting? We refine the path so it’s frictionless to get on a call.

Add user-friendly scheduling links

Offer multiple meeting options for convenience

Remind leads automatically before meetings

Sales pipeline

Sales pipeline

This module focuses on the Sales Pipeline growth engine, which includes qualification rate, offer rate, and win rate. You'll learn how to improve your sales process to convert more qualified leads into paying customers.

These are the challenges:

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Prospects stop responding—too many deals go cold.

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Everyone has a different process, creating inconsistent results.

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No clear follow-up system—deals slip through the cracks.

Deliverable

Sales qualified rate

The share of booked meetings that qualify as real sales opportunities. We standardise discovery calls for consistency.

Prepare a clear meeting agenda

Ask the right qualifying questions

Quickly disqualify poor-fit leads

Deliverable

Proposal rate

The percentage of qualified leads who receive a formal proposal. We streamline discovery calls to reach proposals faster.

Uncover needs to craft tailored solutions

Use a proven proposal structure for clarity

Ensure quick turnaround from meeting to proposal

Deliverable

Close rate

The fraction of proposals that turn into paying clients. We refine proposal quality and follow-up for better conversions.

Show tangible ROI or clear success metrics

Provide social proof to build trust

Follow up promptly and handle objections quickly

Contract value

Contract value

This module focuses on the Contract Value growth engine, which includes average months sold, units per month, and unit price. You'll learn how to increase the value of your contracts to maximise revenue.

These are the challenges:

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No clear pricing or upsell strategy—money is left on the table.

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Clients churn because they don’t see long-term value.

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Growth depends too much on new business to hit revenue targets.

Deliverable

Retention (contract length)

How long clients stay with you. We explore ways to extend contracts and ensure ongoing satisfaction.

Offer multi-month or annual options

Showcase extra value to encourage loyalty

Automate check-ins to catch issues early

Deliverable

Upsell/cross-sell

How many existing clients buy additional services. We create upgrade paths that naturally fit client needs.

Map out logical next steps in the customer journey

Bundle complementary services for extra value

Use drip campaigns to highlight relevant upgrades

Deliverable

Increase price without churn

Finding the optimal price while keeping customers happy. We test incremental changes to boost revenue without pushback.

Anchor higher tiers by highlighting added benefits

Communicate price changes clearly and early

Gather feedback to refine your pricing strategy

How we build your growth system in 100 days

We implement better growth execution over 100 days with a clear, step-by-step process. Each phase is structured to ensure your team not only learns but also applies the growth system to your business.

Learn the system in a free module

Start with a preview of the programme by accessing the first module for free. This gives your team a chance to explore core growth concepts and see if the approach aligns with your business needs before committing to the full programme.

Understand why random tactics don’t scale.

Learn the four growth engines that drive compounding growth.

See real-world case studies of structured execution.

Follow course for free
Learn the system in a free module

Discovery call

A 45-minute call to understand your business, growth challenges, and goals. We’ll determine if the programme is the right fit and outline how we can work together to build a scalable growth system tailored to your team.

Assess current growth bottlenecks and opportunities.

Align expectations and outcomes for the programme.

Establish if the programme fits your team’s structure.

Book discovery
Discovery call

Kickstart growth with a tactical workshop

A hands-on workshop covering all four growth engines. We’ll identify immediate opportunities for improvement, tackle low-hanging fruit, and create an action plan. This helps you see the value of the approach before committing to the full programme.

Identify quick wins across demand generation, funnel, sales, and retention.

Outline key priorities for the next 12 weeks.

Ensure team alignment on the growth methodology.

Kickstart growth with a tactical workshop

Full team access to the course

Every member of your team gets full access to the course, allowing them to learn the theory at their own pace. This ensures that when we meet for workshops, we focus entirely on practical implementation—refining strategies, solving real challenges, and building systems that drive measurable growth.

Access to the full Compound Growth Course with structured modules.

Team alignment on core frameworks before hands-on workshops.

Self-paced learning to complement live implementation sessions.

Full team access to the course

Customer interviews

Before optimising your growth system, we conduct live customer interviews to extract critical insights about pain points, motivations, and decision-making patterns. These insights guide every optimisation we make in the programme.

Conduct structured interviews with real customers.

Identify key objections, messaging gaps, and buying triggers.

Use direct customer insights to refine demand generation and sales.

Customer interviews

Growth scorecard setup

To ensure measurable progress, we build a structured growth scorecard tracking key metrics across the four growth engines. This scorecard serves as the foundation for data-driven execution throughout the programme.

Establish clear KPIs for demand, funnel, sales, and retention.

Set up weekly tracking for visibility and accountability.

Define baseline performance and key targets for each stage.

Growth scorecard setup

Weeks 1–3: Growth engine 1 – Demand generation

We start with demand generation, ensuring your channels attract the right audience. Your team will review key course modules, then in the workshop, we’ll refine your traffic strategy, improve lead flow, and set priorities for the next three weeks.

Identify and optimise the most effective marketing channels.

Improve messaging to increase engagement and conversions.

Implement structured tracking to monitor traffic performance.

Weeks 1–3: Growth engine 1 – Demand generation

Weeks 4–6: Growth engine 2 – Marketing funnel

The focus shifts to conversion. After learning the framework in the course, we’ll use the workshop to optimise landing pages, streamline the customer journey, and boost engagement. Your team then works on executing the plan with clear performance metrics.

Reduce friction in the customer journey to increase conversions.

Improve lead nurturing sequences to warm up prospects.

Optimise key landing pages and calls to action.

Weeks 4–6: Growth engine 2 – Marketing funnel

Weeks 7–9: Growth engine 3 – Sales pipeline

We analyse your sales process, from lead qualification to closing deals. Your team will complete the course module and then, in the workshop, we’ll refine your pipeline, improve deal handling, and create a structured plan to increase conversion rates.

Standardise the sales process to reduce deal drop-offs.

Improve lead qualification and follow-up sequences.

Increase win rates by refining proposals and objection handling.

Weeks 7–9: Growth engine 3 – Sales pipeline

Weeks 10–12: Growth engine 4 – Contract value & retention

The final growth engine focuses on increasing customer lifetime value. After reviewing the course module, the workshop will help refine pricing, upsells, and renewals, ensuring sustainable revenue growth. The team then applies these changes in practice.

Develop an upsell and cross-sell strategy to increase revenue.

Improve pricing and retention strategies for long-term contracts.

Implement customer success processes to prevent churn.

Weeks 10–12: Growth engine 4 – Contract value & retention

Handover & evaluation

We record short explainer videos and provide quick documentation, so your team can manage updates without extra overhead.

Final growth review to assess improvements and future actions.

Structured documentation to ensure long-term adoption.

Knowledge transfer so your team can sustain the growth system.

Handover & evaluation

Your team is ready to scale independently

With all growth engines optimised and a clear system in place, your team has everything needed to sustain long-term growth. You’ll have a structured process, data-driven insights, and the confidence to continue scaling without external support.

A repeatable growth system tailored to your business.

Clear tracking and execution frameworks for ongoing success.

A fully trained team ready to drive compounding growth.

Your team is ready to scale independently

See if this programme is the right fit for your team

Book a quick call to explore whether this programme fits your team’s needs. We’ll review your challenges, discuss your goals, and determine if this is the right approach to help you scale efficiently. No pressure—just a chance to see if we’re a good match.

Compare course and programme

You can implement the Solid Growth System in two ways — either self-paced with the video course or through a guided, done-with-you programme for your whole team.

Free audit

Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice
Do it yourself

Compound Growth Course

Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.

Learn how to build a scalable growth system
Apply the four growth engines step by step
Create compounding revenue over time

Best for individuals

Time icon

Watch at your own pace

Individual access icon

Individual course access

Done with you

Compound Growth Programme

A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.

Fix what’s slowing growth—identify and remove key bottlenecks
Build a structured execution plan that compounds results
Work through six workshops with expert guidance
Group icon

Best for teams

Accountability icon

A structured 14-week execution plan

Team access

10

course licenses

Why Solid Growth works

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.

15 years experience

Student icon

1,500 marketers trained since 2015

Exited 6 companies

Compact yet powerful course! The Solid B2B Growth course offers a comprehensive and structured approach to understanding marketing from a global company’s perspective. It provides clear guidance on balancing key priorities and actionable steps to initiate effective strategies.

Klaas Joosten
Klaas Joosten
Founder

Had a very nice training from Ewoud! Gave lots of tips and tricks to start working in a structured and focused manner. Definitely recommended!

Laura van Steveninck
Laura van Steveninck
Decathlon
Graphic Designer

Had a very inspiring workshop where you really learn to look at the big picture and thus understand which levers you can pull to increase profits.

Coen van Vliet
Coen van Vliet
Prodos
Web data analyst

We aimed to improve our customers' growth strategies, and Ewoud's in-depth knowledge and steady flow of new information made every session enjoyable. With newfound inspiration, we quickly saw increased customer results. We highly recommend Ewoud, 5/5.

Menno van Gerven
Menno van Gerven
DoubleSmart
Marketing Manager

Ewoud helped us find impactful retention funnel improvements with a framework suited to our business model. He challenged our approach with the right questions. Overall, Ewoud combines high-level strategic thinking with detailed campaign expertise.

Christoph van der Klaauw
Christoph van der Klaauw
Snappcar
COO

Great course for those who want to start optimising their webshop and online marketing but don't know where to begin. During this course, you'll receive tools with which you can immediately get to work!

Noor Jansen
Noor Jansen
Yaya
Junior Online Marketeer
What industries do you work with?
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What is the difference between a programme and a course?

What we do

Better growth infrastructure

Free audit

Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice

Growth Machine Programme

Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.

Better growth execution

Video course

Compound Growth Course

Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.

Learn how to build a scalable growth system
Apply the four growth engines step by step
Create compounding revenue over time
Free audit

Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice

Compound Growth Programme

A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.

Better growth execution

Video course

Compound Growth Course

Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.

Learn how to build a scalable growth system
Apply the four growth engines step by step
Create compounding revenue over time

Best for individuals

Time icon

Watch at your own pace

Individual access icon

Individual course access

Free audit

Growth Machine Scan

Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.

Identify the biggest blocker holding back your growth
Get personalised insights and actionable quick fixes
Option to book a free call for tailored tool stack advice

Compound Growth Programme

A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.

Group icon

Best for teams

Accountability icon

A structured 14-week execution plan

Team access

10

course licenses

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