B2B Growth Programme

Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.

Transition from scattered tactics to a structured growth system

Gain a clear understanding of your growth strategy and key metrics

Reach your goals faster with expert guidance and support

Solid Growth logo

About this programme

Unlock compound growth in 100 days

Tired of chasing quick wins that fizzle out?  It's time to build a growth engine that delivers consistent, predictable results. The Solid B2B Growth Programme provides a proven framework to achieve compound growth in 100 days.

This isn't just theory. It's a practical, step-by-step system designed for B2B teams like yours. In 14 weeks, you'll transform your approach to growth by:

  • Identifying your most impactful growth levers. We'll help you pinpoint the key metrics that drive revenue for your specific business, so you can focus on what matters most.
  • Optimising your sales and marketing funnels.  We'll guide you through proven strategies to improve lead generation, conversion rates, and customer lifetime value.
  • Building a data-driven growth culture.  You'll learn how to track the right metrics, make informed decisions, and achieve consistent, predictable growth.

This programme builds upon the Solid Growth System course, offering a practical, hands-on approach, developed over 15 years, to help your team achieve lasting success. We'll work closely with you to implement the system, providing tailored strategies and ongoing support to maximise your results.  This is not a "done-for-you" service; we work collaboratively with your team, providing training and guidance every step of the way.

This programme is designed for B2B teams who are ready to move beyond reactive tactics and embrace a structured, data-driven approach to growth. If you're ready to unlock your team's full potential and achieve lasting success, the Solid B2B Growth Programme is your roadmap.

Who this is for

Most teams grind for growth, but the best ones systemise it. This course is made for:

Persona icon

Growth teams lacking a structured, data-driven approach.

Persona icon

Marketing and sales teams seeking to improve collaboration and performance.

Persona icon

Businesses aiming to achieve consistent, predictable revenue growth.

Challenge

Your business relies on the founder selling

If you're the only one who can sell your service, you're trapped in your business. Without a structured sales system, scaling means working more hours. This programme helps you step out of sales while keeping revenue predictable.

Challenge

Sales and marketing are disconnected

Marketing blames sales for not following up on leads, and sales blames marketing for low-quality leads. This disconnect is costing you revenue. We install a proven sales and marketing alignment system that actually converts leads into deals.

Challenge

Your pipeline is a mess and deals aren't closing

Your team chases leads, wastes time on bad prospects, and lets deals slip through the cracks. If your pipeline isn’t clean, structured, and predictable, you’re losing money every day. This programme fixes that permanently.

Programme outline

So below is the full 14 week outline of this entire programme. The program can be done in two ways. One is do it yourself when you follow the course. This is best suited for individuals. And if you want to do this as a team, then you do the full programme.

1. Introduction

B2B Growth Programme

Understand how compound growth works (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

Learn for free
Solid B2B Growth

2. Preparation

Tools illustration

Correct tool stack setup

The right tools can streamline your growth, but the wrong setup creates chaos. This guide covers how to configure your CRM, automate workflows, and integrate reporting to eliminate inefficiencies and create a seamless growth system.

Free tool audit
Growth tool stack setup
1
Week

Growth scorecard

Tracking progress is key to sustained growth. This guide covers how to set up a weekly scorecard meeting, track key metrics, and make data-driven decisions to keep your team focused on high-impact growth activities.

Growth scorecard
2
Week

Customer research

Understanding your customers is the foundation of effective marketing. This guide walks you through customer research methods, including interviews, surveys, and data analysis, to uncover insights that drive better messaging, positioning, and conversion.

Customer research

3. Growth execution

3
Week

Optimise B2B traffic channels

Traffic is the fuel for growth. In this step, you'll map out and optimise the right channels for your business—organic search, paid ads, outbound, and content—so you consistently attract high-quality prospects who are most likely to convert.

Optimise B2B traffic channels
4
Week

Creating B2B ads

Your messaging, targeting, and creative must compel action. In this step, you'll learn how to craft high-performing B2B ads that generate interest and drive engagement. By refining your positioning and campaign setup, you'll maximise conversions while keeping acquisition costs under control.

Creating B2B ads
5
Week

B2B engagement

First impressions matter, but sustained engagement wins deals. In this step, you'll optimise your landing pages, email sequences, and website content to keep potential customers engaged. You'll ensure visitors don't just arrive—they stay, interact, and move deeper into your funnel.

B2B engagement
6
Week

Lead capture

Every visitor is a potential customer. In this step, you'll learn how to optimise lead capture with better forms, landing pages, and conversion pathways. You'll remove friction and create an experience that encourages more website visitors to take action and enter your pipeline.

Lead capture
7
Week

Lead nurture

Guiding prospects through the buyer journey builds trust and increases conversion rates. In this step, you'll design automated nurture sequences that educate and engage your leads, ensuring they are well-informed and ready to take the next step when they book a call.

Lead nurture
8
Week

B2B Conversion

A strong conversion strategy turns potential customers into paying ones. In this step, you'll refine your calls-to-action, follow-up emails, and landing page design to improve the percentage of leads who move forward at every stage of your funnel.

B2B Conversion
9
Week

Discovery call mastery

A structured sales conversation makes closing easier. In this step, you'll learn a proven framework for running effective discovery calls, qualifying prospects, handling objections, and ensuring a seamless handover between marketing and sales.

Discovery call mastery
10
Week

B2B Proposals

A great proposal accelerates decision-making. In this step, you'll learn how to craft clear, compelling proposals that align with your sales conversations, reduce friction, and increase the likelihood of getting a quick "yes" from prospects.

B2B Proposals
11
Week

Better close rates

Confidence, urgency, and clear positioning drive sales success. In this step, you'll refine your sales strategy, improve follow-ups, and remove roadblocks that slow down deals—helping you close more opportunities faster and with less resistance.

Better close rates
12
Week

B2B retention

Keeping customers for longer increases revenue without extra acquisition costs. In this step, you'll audit your CRM data to identify opportunities for better onboarding, engagement, and client success. You'll refine your retention strategies to improve customer satisfaction and contract longevity.

B2B retention
13
Week

Upsell & cross-sell

Expanding customer value is key to long-term revenue growth. In this step, you'll implement upsell and cross-sell strategies that help clients see more value in your offerings. You'll learn how to position additional services in a way that naturally encourages customers to buy more.

Upsell & cross-sell
14
Week

Increase B2B pricing

Pricing strategy directly impacts profitability. In this step, you'll refine your approach to pricing, reposition your value, and introduce strategic price increases that allow you to charge more while maintaining conversion rates.

Increase B2B pricing
🏁

Plan the next cycle for ongoing growth

Sustainable growth comes from continuous optimisation. In this step, you’ll conduct a review of your progress, celebrate wins, and identify key areas for future improvement. You’ll leave with a structured plan to repeat the 12-week cycle, ensuring long-term compound growth.

Video course: implement at your own speed

B2B Growth Programme

Video course

500

ex VAT

You get immediate access to the course after purchase. If you require a VAT invoice, fill out the invoice request form after purchase for an official VAT invoice with all your company information included.

Best for individuals

Video icon

9h

video course

Time icon

Self-paced

Module white icon

45

lessons

7

modules

Individual access icon

Individual course access

Lifetime update icon

Incl. course updates

Satisfaction guarantee

Guided implementation: systemise growth in 14 weeks

Included in programme

Course access for your team

Your team gets full access to the Solid Growth System course, so they can learn and apply the methodology at their own pace—ensuring they fully understand and implement the system, even if you’re not involved in every detail.

See course
Included in programme

Growth tool stack setup

Achieve a fully working, clean tool stack without long-term consulting. Get your marketing funnel and sales CRM set up correctly in just two weeks, so you can spend less time firefighting and more time working on growth.

See service
Growth tool stack setup
Included in programme

Growth Execution Coaching

Achieve your growth goals faster with expert, hands-on guidance and support. I'll join your team as a fractional Head of Growth, helping you build a structured, scalable growth system.

See service
Growth Execution Coaching
Included in programme

Customer interviews

In a fast, structured sprint, we conduct six customer interviews together—so you know exactly what drives your best customers and how to reach them. You'll walk away with a refined ideal customer profile, crystal-clear messaging, and a strategy that speaks to the right people.

See service
Customer interviews
Accountability
Included in programme

Accountability

Stay on track and measure your progress with weekly growth scorecards. These scorecards provide a clear overview of your performance and help you identify areas for improvement.

14 hands-on workshops
Included in programme

14 hands-on workshops

Master each growth engine with hands-on, weekly workshops. In 14 intensive sessions, we'll guide you through the entire Solid Growth System, providing practical strategies and tactics you can implement immediately to transform your business.

Direct Slack access
Included in programme

Direct Slack access

Have a question or need immediate feedback? Get direct access to Ewoud via a dedicated Slack channel throughout the 14-week programme.

B2B Growth Programme

Guided implementation

15,000

ex VAT

This guided implementation programme provides a practical, hands-on approach, built on 15 years of experience, to help your team achieve compound growth. We'll work closely with you to implement the Solid Growth System, providing tailored strategies and ongoing support to ensure your success.

Group icon

Best for teams

Video icon

8h

video course

Time icon

14

week programme

Video call icon

14

weekly workshops

Team access

10

course licenses

Accountability icon

Weekly accountability

Slack support

Choose how to follow the programme

Do it yourself

Video course

Master the Solid Growth System with this 9-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.

Bite-sized modules to fit learning into your busy schedule
Crystal-clear explanations make complex growth concepts easy to grasp
Instantly applicable strategies deliver tangible results in your daily work

Best for individuals

Video icon

8h

video course

Time icon

Self-paced

Module white icon

39

lessons

7

modules

Individual access icon

Individual course access

Lifetime update icon

Incl. course updates

Satisfaction guarantee

500

ex VAT

Done with you

Guided implementation

Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.

Transition from scattered tactics to a structured growth system
Gain a clear understanding of your growth strategy and key metrics
Reach your goals faster with expert guidance and support
Group icon

Best for teams

Video icon

8h

video course

Time icon

14

week programme

Video call icon

14

weekly workshops

Team access

10

course licenses

Accountability icon

Weekly accountability

Slack support

15,000

ex VAT

Meet your instructor

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

15 years experience

1,500 marketers trained since 2015

Head of growth for 10+ companies

For 15 years, I've been immersed in the world of B2B growth, helping businesses of all sizes – from startups to large corporations – achieve predictable, sustainable growth.  I've had the privilege of wearing many hats: Head of Growth for numerous companies, co-founder of several startups, and trainer to over 1,500 marketers

Ewoud has helped me well in identifying the biggest challenges of my business. By listening carefully and asking the right questions, I realized that the biggest 'problems' I thought were hindering growth are not the issue.

Max Savonije
Max Savonije
Nestmanager
Founder

Very informative training! Ewoud is clear and also extremely likable and enthusiastic. The training has definitely helped me in my professional development.

Nino van Viegen
Nino van Viegen
Prodos
Online Marketing Specialist

It's great that we can use our own customers as examples live and that we can immediately apply the learning points in practice during the exercises. Excellent!

Erik Oosterom
Erik Oosterom
Prodos
Tech & Data Specialist
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About us
B2B Growth Programme

Unlock compound growth in 100 days

Do it yourself

B2B Growth Programme

| Video course

Master the Solid Growth System with this 9-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.

Bite-sized modules to fit learning into your busy schedule
Crystal-clear explanations make complex growth concepts easy to grasp
Instantly applicable strategies deliver tangible results in your daily work

500

ex VAT

Best for individuals

Video icon

9h

video course

Time icon

Self-paced

Module white icon

45

lessons

7

modules

Individual access icon

Individual course access

Lifetime update icon

Incl. course updates

Satisfaction guarantee

Done with you

B2B Growth Programme

| Guided implementation

Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.

Transition from scattered tactics to a structured growth system
Gain a clear understanding of your growth strategy and key metrics
Reach your goals faster with expert guidance and support

15,000

ex VAT

Group icon

Best for teams

Video icon

8h

video course

Time icon

14

week programme

Video call icon

14

weekly workshops

Team access

10

course licenses

Accountability icon

Weekly accountability

Slack support

Included services

Service

Growth tool stack setup

Achieve a fully working, clean tool stack without long-term consulting. Get your marketing funnel and sales CRM set up correctly in just two weeks, so you can spend less time firefighting and more time working on growth.

Service

Customer interviews

In a fast, structured sprint, we conduct six customer interviews together—so you know exactly what drives your best customers and how to reach them. You'll walk away with a refined ideal customer profile, crystal-clear messaging, and a strategy that speaks to the right people.

Service

Growth Execution Coaching

Achieve your growth goals faster with expert, hands-on guidance and support. I'll join your team as a fractional Head of Growth, helping you build a structured, scalable growth system.

B2B Growth Programme

Unlock compound growth in 100 days

B2B Growth Programme

Video course

Master the Solid Growth System with this 9-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.

Bite-sized modules to fit learning into your busy schedule
Crystal-clear explanations make complex growth concepts easy to grasp
Instantly applicable strategies deliver tangible results in your daily work

500

ex VAT

Best for individuals

Video icon

9h

video course

Time icon

Self-paced

Module white icon

45

lessons

7

modules

Individual access icon

Individual course access

Lifetime update icon

Incl. course updates

Satisfaction guarantee

Guided implementation

Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.

Group icon

Best for teams

Video icon

8h

video course

Time icon

14

week programme

Video call icon

14

weekly workshops

Team access

10

course licenses

Accountability icon

Weekly accountability

Slack support

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