Better growth infrastructure

Growth Machine Programme

Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.

Automate processes and eliminate bottlenecks to save time.

Streamline marketing & sales operations into a scalable system.

Track key metrics and make data-driven decisions with confidence.

What is the Growth Machine Programme?

In just four weeks, your team will be running like a well-oiled machine—more productive, less reactive, and fully equipped to scale. No more constant firefighting or wasted time on broken systems. Instead, you'll have a clear structure, automated processes, and real operational space to grow.

The Growth Machine Programme turns your growth operations into a scalable system that works for you, not against you. We’ll eliminate inefficiencies, optimise your sales and marketing workflows, and implement automation to free up a full day every week—so you can focus on growth instead of fixing broken processes.

Who this is for

This programme is designed for B2B service companies that have the ambition to grow but are bogged down in constant firefighting. It’s perfect for teams with dedicated marketing and sales functions who want to scale efficiently without unnecessary complexity.

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Marketing teams that want to double their leads without doubling their workload.
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Sales teams that want to hit bigger targets without expanding the team.
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Growth-focused founders and decision-makers who want predictable revenue and a streamlined team.
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B2B services businesses who need better systems to support their growth ambitions.

What we fix in just 4 weeks

Below are the core areas we tackle to build a better growth infrastructure. Each category has three key deliverables that make an immediate impact on how your team operates.

Working smarter

Working smarter

Your team is constantly busy but never feels productive. Endless meetings, scattered tools, and too much manual work leave no time for real growth. This track helps you reclaim focus, streamline workflows, and free up hours every week.

These are the challenges:

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Too much time spent on admin and firefighting instead of high-impact work.

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Constant meetings leave no focus time for execution.

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Disconnected tools slow everything down and create extra manual work.

Deliverable

More decision-making, less meetings

We introduce structured workflows to reduce unnecessary meetings and improve deep work time.

Set up clear marketing, sales, and growth meetings.

Make decision-making lightning fast.

Reduce unnecessary meetings with async communication tools.

Deliverable

More focus, less distraction

Set up structured deep work time so your team can execute without interruptions.

Implement a structured deep work schedule to improve execution.

Reduce chat and email distractions during peak productivity hours.

More deep work time for high-value tasks.

Deliverable

Automate repetitive tasks

We eliminate busywork by setting up automations that connect your apps, update your CRM, and trigger key workflows.

Automate routine data entry and notifications

Build 3 automations as examples for you

Teach you how to build automations yourself

Marketing operations

Marketing operations

Your marketing team is doing the work, but leads aren’t converting like they should. This track ensures better lead generation, a smoother customer journey, and marketing automation that actually works.

These are the challenges:

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Leads drop off because follow-ups aren’t structured.

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Marketing efforts feel reactive instead of strategic.

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No system for testing and improving conversion rates.

Deliverable

Customer journey strategy

We’ll map out and optimise how leads move through your pipeline.

Build a structured customer journey map.

Identify and fix one key conversion bottleneck.

Implement a standardised welcome series for all new leads.

Deliverable

Improve conversions with testing

We’ll set up an A/B test to optimise your highest-impact funnel.

Set up one A/B test in VWO for a key conversion point.

Implement a framework for ongoing testing and optimisation.

Train the team on A/B testing best practices.

Deliverable

A structured marketing plan

Create a clear marketing calendar so your team knows exactly what to execute.

Set up a Notion marketing calendar for better team alignment.

Create a structured approach to content and campaign planning.

No more last-minute scrambling or missing assets

Sales operations

Sales operations

Your sales team is working hard but missing opportunities. Leads slip through the cracks, CRM data is messy, and follow-ups are inconsistent. This track ensures every lead is handled properly and sales reps can focus on closing.

These are the challenges:

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Sales reps waste time chasing the wrong leads.

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Follow-ups are inconsistent, leading to lost deals.

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CRM data is messy, making tracking and forecasting difficult.

Deliverable

Clean, structured CRM

Organise and clean up your CRM so sales can focus on closing.

Merge and clean up all contacts, companies, and deals.

Ensure all data is properly connected and structured.

Standardise data entry and tracking best practices.

Deliverable

A sales pipeline that works

Define clear deal stages so your team knows exactly where every lead stands.

Define clear deal stages and lead stages in your CRM.

Separate active deals from inbound leads.

Implement a structured qualification process.

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More deals, less manual work

Automate follow-ups so sales reps can spend more time closing.

Build 3 sales sequences for automated follow-up.

Automate lead follow-up to reduce manual effort.

Implement best practices for outreach and engagement.

Data-driven growth

Data-driven growth

Your team is making decisions based on gut feelings instead of real data. This track ensures you track the right metrics and have clear reporting to drive growth.

These are the challenges:

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Our data is incomplete or inaccurate, leading to poor decision-making.

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We rely on scattered reports with no centralised view.

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Tracking and attribution are inconsistent, making ROI unclear.

Deliverable

Get accurate tracking

Set up proper tracking so you know exactly what’s driving growth.

Set up Google Tag Manager correctly.

Implement Google Analytics reporting

Ensure GDPR compliance for data tracking.

Deliverable

A dashboard that gives answers

We’ll build a reporting dashboard so you always have the right insights.

Align teams with a single data source

No more manual spreadsheet reports

Less time wasted searching for performance data

Deliverable

Understand user behaviour

Set up heatmaps and session tracking to improve your funnel.

Implement Hotjar or Clarity for heatmaps and session recordings.

Track key on-site behaviours to improve website performance.

Identify usability issues through click and scroll data.

How we fix your operations and unlock your time

Our goal is simple: fix the core issues in your sales and marketing setup so you stop firefighting and have the space to grow.

Right now, your team is losing time on manual work, broken processes, and scattered tools. We’ll clean up your CRM, automate key workflows, and set up the right tracking—so instead of putting out fires, you can focus on scaling.

This is how we free up at least one full day per week for your team.

Learn the system in a free module

Start with a preview of the programme by accessing the first module for free. This gives your team a chance to explore core growth concepts and see if the approach aligns with your business needs before committing to the full programme.

Understand why random tactics don’t scale.

Learn the four growth engines that drive compounding growth.

See real-world case studies of structured execution.

Follow course for free
Learn the system in a free module

Discovery call

A 45-minute call to understand your business, growth challenges, and goals. We’ll determine if the programme is the right fit and outline how we can work together to build a scalable growth system tailored to your team.

Assess current growth bottlenecks and opportunities.

Align expectations and outcomes for the programme.

Establish if the programme fits your team’s structure.

Book discovery
Discovery call

Kickstart growth with a tactical workshop

A hands-on workshop covering all four growth engines. We’ll identify immediate opportunities for improvement, tackle low-hanging fruit, and create an action plan. This helps you see the value of the approach before committing to the full programme.

Identify quick wins across demand generation, funnel, sales, and retention.

Outline key priorities for the next 12 weeks.

Ensure team alignment on the growth methodology.

Kickstart growth with a tactical workshop

Full team access to the course

Every member of your team gets full access to the course, allowing them to learn the theory at their own pace. This ensures that when we meet for workshops, we focus entirely on practical implementation—refining strategies, solving real challenges, and building systems that drive measurable growth.

Access to the full Compound Growth Course with structured modules.

Team alignment on core frameworks before hands-on workshops.

Self-paced learning to complement live implementation sessions.

Full team access to the course

Customer interviews

Before optimising your growth system, we conduct live customer interviews to extract critical insights about pain points, motivations, and decision-making patterns. These insights guide every optimisation we make in the programme.

Conduct structured interviews with real customers.

Identify key objections, messaging gaps, and buying triggers.

Use direct customer insights to refine demand generation and sales.

Customer interviews

Growth scorecard setup

To ensure measurable progress, we build a structured growth scorecard tracking key metrics across the four growth engines. This scorecard serves as the foundation for data-driven execution throughout the programme.

Establish clear KPIs for demand, funnel, sales, and retention.

Set up weekly tracking for visibility and accountability.

Define baseline performance and key targets for each stage.

Growth scorecard setup

Weeks 1–3: Growth engine 1 – Demand generation

We start with demand generation, ensuring your channels attract the right audience. Your team will review key course modules, then in the workshop, we’ll refine your traffic strategy, improve lead flow, and set priorities for the next three weeks.

Identify and optimise the most effective marketing channels.

Improve messaging to increase engagement and conversions.

Implement structured tracking to monitor traffic performance.

Weeks 1–3: Growth engine 1 – Demand generation

Weeks 4–6: Growth engine 2 – Marketing funnel

The focus shifts to conversion. After learning the framework in the course, we’ll use the workshop to optimise landing pages, streamline the customer journey, and boost engagement. Your team then works on executing the plan with clear performance metrics.

Reduce friction in the customer journey to increase conversions.

Improve lead nurturing sequences to warm up prospects.

Optimise key landing pages and calls to action.

Weeks 4–6: Growth engine 2 – Marketing funnel

Weeks 7–9: Growth engine 3 – Sales pipeline

We analyse your sales process, from lead qualification to closing deals. Your team will complete the course module and then, in the workshop, we’ll refine your pipeline, improve deal handling, and create a structured plan to increase conversion rates.

Standardise the sales process to reduce deal drop-offs.

Improve lead qualification and follow-up sequences.

Increase win rates by refining proposals and objection handling.

Weeks 7–9: Growth engine 3 – Sales pipeline

Weeks 10–12: Growth engine 4 – Contract value & retention

The final growth engine focuses on increasing customer lifetime value. After reviewing the course module, the workshop will help refine pricing, upsells, and renewals, ensuring sustainable revenue growth. The team then applies these changes in practice.

Develop an upsell and cross-sell strategy to increase revenue.

Improve pricing and retention strategies for long-term contracts.

Implement customer success processes to prevent churn.

Weeks 10–12: Growth engine 4 – Contract value & retention

Handover & evaluation

We record short explainer videos and provide quick documentation, so your team can manage updates without extra overhead.

Final growth review to assess improvements and future actions.

Structured documentation to ensure long-term adoption.

Knowledge transfer so your team can sustain the growth system.

Handover & evaluation

Your team is ready to scale independently

With all growth engines optimised and a clear system in place, your team has everything needed to sustain long-term growth. You’ll have a structured process, data-driven insights, and the confidence to continue scaling without external support.

A repeatable growth system tailored to your business.

Clear tracking and execution frameworks for ongoing success.

A fully trained team ready to drive compounding growth.

Your team is ready to scale independently

Growth Machine scan

You can’t fix what you can’t see. We start with a structured assessment of your marketing, sales, and operations to uncover where your team is losing time and where growth is stalling. You’ll get a clear breakdown of what’s broken and what we’ll fix.

Identify the biggest operational bottlenecks slowing your team down.

Spot inefficiencies in your marketing and sales processes.

Uncover hidden opportunities for automation and optimisation.

Get a report with concrete next steps before we start.

Start free scan
Growth Machine scan

Discovery call

We only work with teams we’re confident we can help. This call is about getting clarity on whether this programme is the right fit. We’ll assess your Growth Machine Scan results and decide if we can free up at least one full day per week for your team. If we can, we’ll outline the next steps.

Book discovery
Discovery call

Kickstart day

A full day on-site to reset how your team operates and unlock immediate wins. In four focused workshops, we bring clarity to your sales and marketing processes, remove bottlenecks, and help your team work smarter. Each session is designed to highlight key opportunities for improvement and create buy-in for the full implementation.

Reduce meeting overload, improve collaboration, and introduce deep work strategies.

Fix one critical customer journey gap and identify the biggest growth opportunities.

Optimise the sales pipeline, refine deal stages, and eliminate time-wasting manual work.

Identify key metrics, improve reporting visibility, and ensure better decision-making.

Kickstart day

Working Smarter Deliverables

Your team should be focused on growth, not admin work. We eliminate unnecessary manual tasks, improve collaboration, and make work easier and faster.

Create a better meeting structure to cut wasted time.

Implement three high-impact automations to reduce admin.

Introduce structured deep work blocks to increase productivity.

Working Smarter Deliverables

Marketing operations deliverables

Marketing should drive consistent, predictable growth—not be stuck in constant firefighting. We rebuild your marketing infrastructure so it actually works.

Set up a structured marketing calendar for seamless execution.

Implement automated lead capture to convert more visitors.

Map out the full customer journey to increase conversions.

Marketing operations deliverables

Sales Operations Deliverables

Your CRM should work for your sales team—not the other way around. We structure your pipeline, clean up data, and automate key processes so management gets the visibility they need, and sales can focus on closing deals.

Fix messy CRM data so every contact and deal is structured.

Define clear lead stages and pipeline flows for faster deals.

Automate key follow-ups with three sales sequences.

Sales Operations Deliverables

Data-Driven Growth Deliverables

Growth needs reliable data, not guesswork. We set up the right tracking and reporting so you can measure what matters.

Configure Google Tag Manager, Google Analytics, and cookie consent.

Build a clear, actionable dashboard to track key metrics.

Set up behaviour tracking to improve website and funnel performance.

Data-Driven Growth Deliverables

Deep Dive Day

Two weeks after Kickstart Day, we return for another full day on-site to fine-tune workflows, solve roadblocks, and ensure everything runs smoothly. This is where we optimise what’s been implemented and make adjustments based on real-world team feedback.

Deep Dive Day

Final tweaks and optimisation

In the second sprint (weeks three and four), we make final refinements so everything works seamlessly within your team’s workflow. We don’t change the system—we adapt it to fit your exact way of working, ensuring it runs smoothly without disruption.

Final tweaks and optimisation

Handover & Training

On the final day, we ensure your team has everything they need to maintain and scale their new way of working. Every system is documented, every process is clear, and your team is fully trained to take ownership. No ongoing dependency—just a structured setup that keeps working long after we leave.

Handover & Training

Your team is now ready for compound growth

With your marketing, sales, and operations optimised, you’re now positioned for scalable growth. No more firefighting—just a solid system that enables your team to execute faster, smarter, and with more focus.

See programme
Your team is now ready for compound growth

See if this programme is the right fit for your team

Book a quick call to explore whether this programme fits your team’s needs. We’ll review your challenges, discuss your goals, and determine if this is the right approach to help you scale efficiently. No pressure—just a chance to see if we’re a good match.

Why Solid Growth works

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

This growth hacking course delivers practical, actionable insights that any sales or marketing leader can implement immediately. The well structured instructions, engaging videos, structured frameworks, and real-world case studies provide a solid roadmap for scaling a business efficiently.

Zeno van de Ven
Zeno van de Ven
Commercial Director

I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!

Candice Lo
Candice Lo
Global Memberships Marketeer

Ewoud is a real expert: solid, step-by-step foundations for growth, taught and delivered with clarity! The fact that he's helped a lot of different types of businesses grow, in different niches, with different types of marketers and founders, over a sustained period of time, is reflected in the course. Would recommend to anyone that wants to learn and understand the process of how to grow any online business reliably.

Jack Jenkins
Jack Jenkins
Serial entrepreneur

Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!

Lila Becker
Lila Becker
Freelance Marketeer

This has helped me so much in my growth journey. Especially module 6 about retention, upsell and pricing was an eye opener.

Thomas van der Kleij
Thomas van der Kleij
Serial Entrepreneur

It is actually Solid! As a designer working in marketing, I learned a lot from this course and it helps me better understand the growth issues my clients have, I can offer my clients additional value by pointing these out.   And I gained insights on how to approach scaling, starting my projects.

Aleksei Zikin
Aleksei Zikin
Freelance designer
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45-min free course

Free growth course for B2B marketers

Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.

Managed growth for B2B service teams

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Best for teams

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A structured 14-week execution plan

A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.

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