Better growth infrastructure

We'll fix the systems, tools, and workflows holding your team back.

From operational chaos to a foundation built for scale

Before

Constant firefighting

Your stack’s a mess, your data’s off, and your team’s stuck patching holes.

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Disconnected tools and data make everything manual.

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Too many meetings, too little progress.

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Reporting is unreliable—you’re flying blind.

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Growth stalls without a scalable foundation.

Better growth infrastructure
After

A well-oiled growth machine

We'll fix the systems, tools, and workflows holding your team back.

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Automated workflows, cut manual work.

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Teams aligned, working without friction.

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Reliable data for faster, smarter decisions.

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A foundation that supports long-term growth.

Why operations make or break growth

Growth doesn’t just come from more marketing or sales—it comes from a foundation that can handle scale. Without the right systems, tools, and processes, teams waste time fixing problems instead of compounding results. These are the areas where most teams struggle.

Working smarter

Eliminate repetitive tasks, automate busywork, and implement systems that free up time for strategic work that actually drives growth.

These are the challenges:

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Too much time spent on admin and firefighting instead of high-impact work.

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Constant meetings leave no focus time for execution.

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Disconnected tools slow everything down and create extra manual work.

Working smarter

Marketing operations

Streamline your marketing tech stack, automate workflows, and ensure data flows properly across every stage of the funnel.

These are the challenges:

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Leads drop off because follow-ups aren’t structured.

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Marketing efforts feel reactive instead of strategic.

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No system for testing and improving conversion rates.

Marketing operations

Sales operations

Structure your CRM and sales processes to track, qualify, and convert leads seamlessly. No more lost opportunities.

These are the challenges:

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Sales reps waste time chasing the wrong leads.

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Follow-ups are inconsistent, leading to lost deals.

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CRM data is messy, making tracking and forecasting difficult.

Sales operations

Data-driven growth

Build a scalable, insights-driven foundation for marketing and sales by ensuring your data is accurate, connected, and actionable.

These are the challenges:

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Our data is incomplete or inaccurate, leading to poor decision-making.

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We rely on scattered reports with no centralised view.

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Tracking and attribution are inconsistent, making ROI unclear.

Data-driven growth

Why Solid Growth works

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

Should we fix our operations first, or can we implement systemised growth right away?
What’s the difference between growth operations and systemised growth?
Our team is overwhelmed with manual work and inefficiencies. How do we fix this?
How do we know if we need to fix our growth operations?

Content hub

Over the years, I’ve created a library of content to help you navigate this challenge—from in-depth articles and tool recommendations to guides, books, and resources. Below, you’ll find everything you need to explore and improve this area of your business.

While all of this content is freely available, remember that it’s just one piece of the bigger picture. True transformation happens when these insights are applied systematically. That’s exactly what we do in my two programs—bringing structure, automation, and efficiency to help you scale without the grind.

Dive into the resources below and start optimising, or if you’re ready to take the next step, explore how we can work together.

Topic

Working smarter

Eliminate repetitive tasks, automate busywork, and implement systems that free up time for strategic work that actually drives growth.

See topic
Working smarter
Topic

Marketing operations

Streamline your marketing tech stack, automate workflows, and ensure data flows properly across every stage of the funnel.

See topic
Marketing operations
Topic

Sales operations

Structure your CRM and sales processes to track, qualify, and convert leads seamlessly. No more lost opportunities.

See topic
Sales operations
Topic

Data-driven growth

Build a scalable, insights-driven foundation for marketing and sales by ensuring your data is accurate, connected, and actionable.

See topic
Data-driven growth

The best tools

All tool categories
Tool category

Automation & low-code

Automate repetitive tasks and streamline processes with powerful workflow tools. Reduce manual work, improve efficiency, and create scalable automations that keep your business running smoothly.

See tool category
Tool category

Productivity & AI

Personal productivity tools help individuals stay focused, manage distractions, and optimise their workflow for better efficiency and time management.

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Tool category

Traffic & website

Website and landing page tools help businesses create high-converting web pages without needing extensive development resources. These platforms ensure your site is optimised for lead generation and performance.

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Tool category

B2B marketing automation

B2B marketing automation tools streamline lead nurturing, email campaigns, and customer engagement, helping businesses personalise marketing efforts and scale efficiently.

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Tool category

Lead generation tools

Lead generation tools help B2B businesses identify, engage, and convert potential clients through prospecting, outreach, and website lead capture.

See tool category
Tool category

Sales CRM software

Sales CRM tools help B2B service businesses manage relationships, track deals, and streamline sales pipelines to improve conversion rates and revenue growth.

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Tool category

Meeting schedulers

Meeting scheduler tools automate the process of setting appointments, eliminating back-and-forth emails and streamlining calendar management for sales and client meetings.

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Tool category

Smart sales tools

Streamline the proposal and contract process with automation and e-signature solutions.

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Tool category

Tracking & attribution

Tracking and attribution tools help businesses measure campaign effectiveness, optimise ad spend, and understand customer journeys by providing clear insights into where traffic and conversions come from.

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Tool category

Reporting & Dashboard

Reporting and dashboard tools centralise marketing and sales data, offering real-time insights and visual analytics to improve decision-making, track performance, and align teams around key metrics.

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Tool category

User behaviour tools

Insights and analytics tools help businesses track, measure, and optimise their marketing funnel by providing deep data insights, user behaviour analysis, and A/B testing capabilities.

See tool category
Growth scorecard
Guide

Growth scorecard

Tracking progress is key to sustained growth. This guide covers how to set up a weekly scorecard meeting, track key metrics, and make data-driven decisions to keep your team focused on high-impact growth activities.

Task management
Guide

Task management

Master the art of prioritising and breaking down tasks to manage large projects and align with your goals.

Blog posts

Go to blog
Configure task tool
Blog post

Configure task tool

Master task management with this guide to setting up ClickUp. Learn to organise OKRs, manage projects, track roles, and optimise workflows for clarity and focus.

Task habits
Blog post

Task habits

Transform the way you work with 9 powerful task management habits. From quarterly planning to daily reviews, get the clarity and control you need to achieve your goals.

Prioritise your workload
Blog post

Prioritise your workload

Not sure where to start? Learn how to prioritise objectives, projects, and tasks so you can focus on what truly matters. Gain clarity and take meaningful steps towards your goals today.

Brain dump
Blog post

Brain dump

Feeling overwhelmed? This guide will help you clear mental clutter and go from chaos to clarity with a simple, actionable brain dump process.

Set up tracking and goals for accurate data
Blog post

Set up tracking and goals for accurate data

Data is the backbone of A/B testing. Learn how to set up tracking and goals in VWO to ensure accurate measurement and performance insights.

MiroMiro

Miro

Miro is a collaborative online whiteboard tool that enables teams to brainstorm, map workflows, and visualise ideas in real time.

HubSpot Marketing HubHubSpot Marketing Hub

HubSpot Marketing Hub

HubSpot Marketing Hub is a B2B marketing automation platform with CRM integration, powerful workflows, and multi-channel marketing tools for scalable growth.

Customer.ioCustomer.io

Customer.io

Customer.io is a flexible automation platform designed for precise segmentation and real-time messaging, ideal for B2B service businesses.

OmnisendOmnisend

Omnisend

Omnisend is an all-in-one marketing platform designed for e-commerce businesses. With powerful automation and seamless integrations, it helps businesses scale their email and SMS marketing efforts effortlessly.

Adobe MarketoAdobe Marketo

Adobe Marketo

Marketo is an enterprise-level marketing automation tool with AI-driven personalisation and lead management, ideal for large B2B companies.

EloquaEloqua

Eloqua

Oracle Eloqua is an enterprise-grade marketing automation tool with lead scoring, predictive analytics, and multi-channel campaign management.

SlackSlack

Slack

Slack is a real-time messaging and collaboration tool designed for teams to communicate efficiently, share files, and integrate workflows.

ApolloApollo

Apollo

Apollo.io is a sales intelligence and engagement platform that helps B2B sales teams find leads, enrich data, and automate outreach.

MakeMake

Make

Make (formerly Integromat) is a powerful workflow automation tool that allows users to build complex, multi-step automations with a visual drag-and-drop interface.

LemcalLemcal

Lemcal

Lemcal is a scheduling tool built for sales outreach, offering personalised booking pages and seamless lead qualification.

SpectacleSpectacle

Spectacle

Learn which keywords, campaigns and ads are actually driving LTV (Lifetime Value). The first revenue attribution software tailored specifically to the needs of SaaS and subscription-based companies.

SEMrushSEMrush

SEMrush

SEMrush is an all-in-one SEO, content marketing, and competitor analysis platform, offering tools for keyword research, backlink tracking, and technical SEO audits.

UnbounceUnbounce

Unbounce

Unbounce is a conversion-focused landing page builder with AI-powered optimisation and testing tools for marketers.

ManyChatManyChat

ManyChat

ManyChat is a chatbot and automation platform designed to help businesses engage customers via Facebook Messenger, WhatsApp, and Instagram DMs.

LeadpagesLeadpages

Leadpages

Leadpages is an easy-to-use landing page builder for businesses looking to generate leads and conversions without needing technical expertise.

InstapageInstapage

Instapage

Instapage is a landing page builder designed for high-converting, fast-loading pages with A/B testing and optimisation tools.

GmailGmail

Gmail

Gmail is a widely used email platform that integrates seamlessly with business tools, providing reliable communication, security, and productivity features.

KeapKeap

Keap

Keap is an all-in-one CRM, sales, and marketing automation platform designed for small businesses to manage contacts, automate follow-ups, and close more deals.

FolkFolk

Folk

Folk is a modern, lightweight CRM designed for startups and small teams to manage relationships, sales pipelines, and outreach in a flexible, user-friendly way.

JustunoJustuno

Justuno

Justuno is an AI-powered conversion rate optimisation tool for eCommerce and B2B websites, offering pop-ups, banners, and targeting features to improve lead capture.

The Ultimate Blueprint
Book summary & review

The Ultimate Blueprint

Keith J. Cunningham

Master cash flow, leverage, and decision-making with proven frameworks to build a profitable, scalable business while avoiding common pitfalls.

The road less stupid
Book summary & review

The road less stupid

Keith J. Cunningham

Avoid costly business mistakes by applying practical thinking strategies to improve decision-making, cash flow, and profitability.

SYSTEMology
Book summary & review

SYSTEMology

David Jenyns

Build simple, scalable systems that streamline operations, reduce errors, and free up your time for high-impact activities.

Hacking growth
Book summary & review

Hacking growth

Sean Ellis

Learn the growth hacking frameworks that power today’s fastest-growing companies by testing, iterating, and optimising strategies.

Startup growth engines
Book summary & review

Startup growth engines

Sean Ellis

Explore case studies of startups that achieved breakout growth using scalable, repeatable growth strategies and innovative tactics.

Fix this next
Book summary & review

Fix this next

Mike Michalowicz

Pinpoint and solve your business’s most pressing issues, create clarity, and achieve sustainable growth step by step.

The Goal
Book summary & review

The Goal

Eliyahu M. Goldratt

Learn how to turn bottlenecks into opportunities and master systems thinking to achieve extraordinary business outcomes.

The 10X rule
Book summary & review

The 10X rule

Grant Cardone

Unlock the mindset and action plan needed to set massive goals and achieve extraordinary results in life and business.

E-Myth Revisited
Book summary & review

E-Myth Revisited

Michael Gerber

Build a scalable business that works without you by creating systems and balancing key roles effectively.

Buy back your time
Book summary & review

Buy back your time

Dan Martell

Reclaim your time, delegate effectively, and create a sustainable work-life balance while scaling your business.

Measure What Matters
Book summary & review

Measure What Matters

John Doerr

Implement impactful OKRs to align teams, create focus, and drive measurable success in your organisation.

Disciplined Entrepreneurship
Book summary & review

Disciplined Entrepreneurship

Bill Aulet

Follow a structured approach to launch and grow a startup using 24 proven steps that guide you to success.

Clockwork
Book summary & review

Clockwork

Mike Michalowicz

Streamline operations, delegate efficiently, and create a business that runs itself with minimal intervention.

Spin selling
Book summary & review

Spin selling

Neil Rackham

Develop advanced sales techniques to uncover needs, handle objections, and close bigger, complex deals.

Influence
Book summary & review

Influence

Robert Cialdini

Understand the psychology of persuasion and apply ethical strategies to influence decisions and drive action effectively.

Dotcom Secrets
Book summary & review

Dotcom Secrets

Russel Brunson

Create high-converting sales funnels to attract traffic, engage leads, and build a thriving online business.

Slow productivity
Book summary & review

Slow productivity

Cal Newport

Shift from constant busyness to meaningful work by focusing on the long term and prioritising what truly matters.

Work The System
Book summary & review

Work The System

Sam Carpenter

Build clarity and operational efficiency by systemising your processes and freeing up your time for growth.

The One Thing
Book summary & review

The One Thing

Gary Keller

Eliminate distractions and focus on one priority at a time to achieve meaningful, measurable results.

Traction
Book summary & review

Traction

Gino Wickman

Discover actionable frameworks to align your team, prioritise efforts, and drive sustainable business momentum.

Scaling Up
Book summary & review

Scaling Up

Verne Harnish

Implement proven systems to scale your business efficiently while maintaining team alignment and focus.

Rework
Book summary & review

Rework

Jason Fried

Break free from outdated business practices and focus on practical, results-driven approaches to success.

Managing The Professional Service Firm
Book summary & review

Managing The Professional Service Firm

David H. Maister

Balance profitability, client relationships, and team efficiency with a practical guide to running service-based businesses.

Lean Startup
Book summary & review

Lean Startup

Eric Ries

Learn to test, iterate, and pivot quickly to achieve product-market fit and grow your business with agility.

Pyramid Principle
Book summary & review

Pyramid Principle

Barbara Minto

Structure and communicate ideas clearly with a logical framework that improves how you present and persuade.

Principles
Book summary & review

Principles

Ray Dalio

Apply timeless principles to decision-making, solve complex challenges, and build a successful life and career.

Getting Things Done
Book summary & review

Getting Things Done

David Allen

Gain control of your tasks, reduce stress, and build a system that helps you work more productively every day.

Lean Analytics
Book summary & review

Lean Analytics

Alistair Croll

Use data to identify key metrics, test strategies, and drive smarter decisions for consistent growth.

Essentialism
Book summary & review

Essentialism

Greg McKweon

Simplify your life by focusing on what matters most and eliminating everything that doesn’t contribute to your goals.

Digital Minimalism
Book summary & review

Digital Minimalism

Cal Newport

Reduce digital distractions, regain focus, and create a healthier relationship with technology.

Deep Work
Book summary & review

Deep Work

Cal Newport

Achieve peak productivity by cultivating the ability to focus deeply on meaningful tasks in a distracted world.

The 4-Hour work week
Book summary & review

The 4-Hour work week

Tim Ferriss

Escape the 9-to-5 grind, work less, and create the lifestyle you want while achieving more.

Atomic Habits
Book summary & review

Atomic Habits

James Clear

Build small, actionable habits that lead to significant, lasting personal and professional growth.

Company of One
Book summary & review

Company of One

Paul Jarvis

Explore the benefits of staying small, working smart, and creating a business model that prioritises freedom and satisfaction.

Building a Second Brain
Book summary & review

Building a Second Brain

Tiago Forte

Organise your knowledge effectively to boost creativity, productivity, and decision-making in your personal and professional life.

The 80/20 Principle
Book summary & review

The 80/20 Principle

Richard Koch

Focus on the vital few tasks that drive the most results by applying the 80/20 rule to everything you do.

Checklist Manifesto
Book summary & review

Checklist Manifesto

Atul Gawande

Simplify complex processes, reduce errors, and improve outcomes with the power of effective checklists.

Wiki articles

Go to wiki
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Further reading

45-min free course

Free growth course for B2B marketers

Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.

Managed growth for B2B service teams

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Best for teams

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A structured 14-week execution plan

A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.

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