Master the foundations of A/B testing in a B2B context. This guide equips you with the tools to set up your first experiment, analyse results, and build a sustainable testing program. Ideal for professionals ready to implement and learn through action.
In B2B, small optimisations can lead to massive results. Whether it's increasing demo requests or reducing form drop-offs, A/B testing is a proven way to improve your funnel. But it’s not as simple as changing a button colour; it’s a structured process with many moving parts.
This guide gives you a clear roadmap to success. You'll learn how to map your funnel, create hypotheses, and run impactful experiments tailored for the B2B space. It’s practical, actionable, and focused on helping you get results fast.
If you're ready to take your optimisation efforts to the next level, this guide is your crash course. Let's dive in.
Understand where your testing efforts will have the most impact by mapping your B2B funnel and finding bottlenecks. Learn to identify what to test by leveraging analytics and a structured approach.
Data is the backbone of A/B testing. Learn how to set up tracking and goals in VWO to ensure accurate measurement and performance insights.
The true value of A/B testing lies in learning from the results. This chapter covers how to interpret outcomes, understand what worked, and apply those learnings to future tests.
The true value of A/B testing lies in learning from the results. This chapter covers how to interpret outcomes, understand what worked, and apply those learnings to future tests.
Move beyond one-off experiments and create a sustainable, repeatable framework for A/B testing that drives consistent improvements. Learn how to scale your efforts by refining your process and prioritising impactful tests.
Optimise your website with VWO, providing tools for A/B testing, heatmaps, and advanced conversion analytics.
Improve website user experience with HotJar, offering tools for heatmaps, recordings, and feedback.
Boost conversion rates with OmniConvert, offering personalisation and testing tools for better results.
.png)
Hi, I'm Ewoud. Since 2012 I've helped to scale (growth teams from) start-ups to exchange-listed companies. Let me bring over a decade of experience to your team.
.jpeg)
.jpeg)
.jpeg)
Master the art of prioritising and breaking down tasks to manage large projects and align with your goals.
Strategies and tools I use to drive impactful B2B growth, from lead generation to conversion.
See topic
.png)
.png)