The true value of A/B testing lies in learning from the results. This chapter covers how to interpret outcomes, understand what worked, and apply those learnings to future tests.
Set up a simple element-based A/B test in VWO.
Verify that your test is running correctly and tracking the right metrics.
Write actionable hypotheses without getting bogged down in theory.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
The right tools can streamline your growth, but the wrong setup creates chaos. This guide covers how to configure your CRM, automate workflows, and integrate reporting to eliminate inefficiencies and create a seamless growth system.
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15 years experience
1,500 marketers trained since 2015
Exited 6 companies
For 15 years, I've been immersed in the world of B2B growth, helping businesses of all sizes – from startups to large corporations – achieve predictable, sustainable growth. I've had the privilege of wearing many hats: Head of Growth for numerous companies, co-founder of several startups, and trainer to over 1,500 marketers
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Optimise your marketing funnel to convert more leads into customers. This module explores strategies for improving submission rates, activating leads, and increasing booking rates.
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Master the foundations of A/B testing in a B2B context. This guide equips you with the tools to set up your first experiment, analyse results, and build a sustainable testing program. Ideal for professionals ready to implement and learn through action.
Best for individuals
9h
video course
Self-paced
45
lessons
7
modules
Master the Solid Growth System with this 9-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.
Satisfaction guarantee
Best for teams
14
week programme
14
weekly workshops
Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.
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