Hotjar is a powerful UX and behaviour analytics tool that helps businesses understand how users navigate their website through heatmaps, recordings, and feedback tools.
Heatmaps and session recordings to track user behaviour.
User feedback surveys and polls to gather qualitative insights.
Funnel and form analysis to identify conversion blockers.
Hotjar is best suited for teams focused on UX, conversion rate optimisation (CRO), and website performance improvements.
Hotjar goes beyond analytics by offering on-site surveys, user polls, and real-time feedback widgets, making it a valuable tool for qualitative insights.
Compared to Microsoft Clarity, Hotjar offers more in-depth segmentation, form analytics, and advanced targeting options, but requires a paid plan for full access.
Hotjar’s free plan is limited, and businesses with high-traffic websites may need higher-tier plans to unlock full capabilities.
Best for:
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
VWO is a comprehensive A/B testing and conversion rate optimisation (CRO) platform that enables businesses to test, personalise, and improve website experiences for better engagement and conversions.
Microsoft Clarity is a free website analytics tool that provides heatmaps, session recordings, and user behavior insights to help businesses improve UX and conversions.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
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15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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See tool categoryMy name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
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Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.
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A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.
Hotjar is a powerful UX and behaviour analytics tool that helps businesses understand how users navigate their website through heatmaps, recordings, and feedback tools.
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.