Adobe Marketo

Marketo is an enterprise-level marketing automation tool with AI-driven personalisation and lead management, ideal for large B2B companies.

Enterprise-grade automation: AI-powered workflows for complex campaigns.

Advanced lead management: Score and qualify leads efficiently.

Deep CRM integration: Works seamlessly with Salesforce and other platforms.

Adobe Marketo

Considerations

Marketo is a robust marketing automation platform tailored for mid-sized to enterprise businesses that need deep personalisation, analytics, and lead management.

Best for enterprise-level marketing automation

Marketo offers multi-channel automation, AI-driven personalisation, and advanced lead scoring, making it one of the most sophisticated B2B marketing tools available.

Requires technical expertise

While Marketo provides powerful automation and reporting, it requires technical knowledge and dedicated resources for full implementation, making it less suitable for small businesses.

Strong integration with enterprise CRM platforms

Marketo works best when paired with Salesforce or other enterprise-level CRMs, ensuring seamless lead tracking and sales alignment.

Best for:

  • Large enterprises with complex marketing automation needs.
  • B2B companies that rely on lead scoring and account-based marketing.
  • Teams with technical resources for advanced campaign management.
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No time for growth? Fix your operations first.

If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.

Growth challenge
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Tips for new users

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Learn compound growth (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

Learn for free

Advanced tips for

Adobe Marketo

About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

Tool categories

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B2B marketing automation

B2B marketing automation tools streamline lead nurturing, email campaigns, and customer engagement, helping businesses personalise marketing efforts and scale efficiently.

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Website and landing page tools

Website and landing page tools help businesses create high-converting web pages without needing extensive development resources. These platforms ensure your site is optimised for lead generation and performance.

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Insights and analytics

Insights and analytics tools help businesses track, measure, and optimise their marketing funnel by providing deep data insights, user behaviour analysis, and A/B testing capabilities.

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What we do

Better growth infrastructure

Free audit

Free Tool stack audit

Find out exactly what’s slowing your team down. We’ll audit your current setup and give you personalised recommendations to streamline your operations.

Learn practical hacks to automate repetitive tasks.
Get expert advice on optimising your sales & marketing workflows
Discover quick wins to streamline your operations

Growth Machine Programme

In just four weeks, we transform the operational chaos in your marketing and sales so your team can stop firefighting and focus on real growth.

Better growth execution

Video course

B2B Compound Growth Course

Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.

Self-paced training to learn the compound growth methodology.
Learn the 4 growth engines through real-world examples.
Designed for individuals who want to apply the system themselves.
Free audit

Free Tool stack audit

Find out exactly what’s slowing your team down. We’ll audit your current setup and give you personalised recommendations to streamline your operations.

Learn practical hacks to automate repetitive tasks.
Get expert advice on optimising your sales & marketing workflows
Discover quick wins to streamline your operations

Compound Growth Programme

Growth isn’t random—it’s engineered. A done-with-you programme that turns growth into a structured, repeatable process—so your team can execute with confidence and revenue compounds over time.

Adobe MarketoAdobe Marketo

Adobe Marketo

Marketo is an enterprise-level marketing automation tool with AI-driven personalisation and lead management, ideal for large B2B companies.

Better growth infrastructure

Free audit

Free Tool stack audit

Find out exactly what’s slowing your team down. We’ll audit your current setup and give you personalised recommendations to streamline your operations.

Learn practical hacks to automate repetitive tasks.
Get expert advice on optimising your sales & marketing workflows
Discover quick wins to streamline your operations

Growth Machine Programme

In just four weeks, we transform the operational chaos in your marketing and sales so your team can stop firefighting and focus on real growth.

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