Marketo is an enterprise-level marketing automation tool with AI-driven personalisation and lead management, ideal for large B2B companies.
Enterprise-grade automation: AI-powered workflows for complex campaigns.
Advanced lead management: Score and qualify leads efficiently.
Deep CRM integration: Works seamlessly with Salesforce and other platforms.
Marketo is a robust marketing automation platform tailored for mid-sized to enterprise businesses that need deep personalisation, analytics, and lead management.
Marketo offers multi-channel automation, AI-driven personalisation, and advanced lead scoring, making it one of the most sophisticated B2B marketing tools available.
While Marketo provides powerful automation and reporting, it requires technical knowledge and dedicated resources for full implementation, making it less suitable for small businesses.
Marketo works best when paired with Salesforce or other enterprise-level CRMs, ensuring seamless lead tracking and sales alignment.
Best for:
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
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Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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See tool categoryMy name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Find out exactly what’s slowing your team down. We’ll audit your current setup and give you personalised recommendations to streamline your operations.
In just four weeks, we transform the operational chaos in your marketing and sales so your team can stop firefighting and focus on real growth.
Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.
Find out exactly what’s slowing your team down. We’ll audit your current setup and give you personalised recommendations to streamline your operations.
Growth isn’t random—it’s engineered. A done-with-you programme that turns growth into a structured, repeatable process—so your team can execute with confidence and revenue compounds over time.
Marketo is an enterprise-level marketing automation tool with AI-driven personalisation and lead management, ideal for large B2B companies.
Find out exactly what’s slowing your team down. We’ll audit your current setup and give you personalised recommendations to streamline your operations.
In just four weeks, we transform the operational chaos in your marketing and sales so your team can stop firefighting and focus on real growth.