HubSpot Marketing Hub

HubSpot Marketing Hub is a B2B marketing automation platform with CRM integration, powerful workflows, and multi-channel marketing tools for scalable growth.

All-in-one platform: Combines CRM, sales, and marketing.

Beginner-friendly: Simple automation builder and campaign tools.

Deep CRM integration: Seamless syncing with HubSpot’s ecosystem.

HubSpot Marketing Hub

Considerations

HubSpot Marketing Hub is an all-in-one marketing automation platform designed for businesses looking to scale their inbound marketing efforts.

Best for inbound marketing

HubSpot is built around content marketing, SEO, and lead nurturing, making it ideal for businesses that rely on organic growth strategies.

Seamless CRM and automation integration

As part of the HubSpot ecosystem, it provides native CRM integration, ensuring a smooth handoff between marketing and sales teams.

Higher pricing for advanced features

While HubSpot’s entry-level tools are free, advanced automation features require premium plans, making it pricier than some alternatives.

Best for:

  • Businesses looking for a complete inbound marketing solution.
  • Teams wanting seamless CRM and automation integration.
  • Companies focusing on content-driven lead generation.
Tool audit icon

No time for growth? Fix your operations first.

If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.

Growth challenge
Go to all tools

Alternatives for

HubSpot Marketing Hub

BrevoBrevo

Brevo

Brevo is an affordable marketing automation tool for small and mid-sized B2B businesses, offering email, SMS, and chat automation.

ActiveCampaignActiveCampaign

ActiveCampaign

ActiveCampaign is a marketing automation and email platform for small to mid-sized B2B companies. It offers deep automation, segmentation, and CRM integration.

Customer.ioCustomer.io

Customer.io

Customer.io is a flexible automation platform designed for precise segmentation and real-time messaging, ideal for B2B service businesses.

Tips for new users

  1. Automate lead nurturing early – Set up workflows to engage new contacts with personalised email sequences.
  2. Use lead scoring – Identify high-value prospects with automated lead scoring to prioritise follow-ups.
  3. Optimise landing pages – HubSpot’s landing page builder is powerful; A/B test different versions to maximise conversions.
  4. Monitor analytics closely – Use HubSpot’s reports to track campaign performance and refine marketing strategies.
  5. Leverage integrations – Connect with tools like Salesforce, Google Ads, and LinkedIn for a more unified marketing approach.

Icon for video lessons

Learn compound growth (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

Learn for free

Advanced tips for

HubSpot Marketing Hub

For experienced marketers, HubSpot offers advanced tools that can greatly enhance campaign precision and customer insights. The Sales Hub and Service Hub provide valuable features for tracking customer interactions, managing a document library, and automating responses, which can help streamline the sales process and improve customer service. Experienced users can also benefit from customisable workflows and personalised reporting within the Marketing Hub, which enables deeper data analysis and campaign optimisation.

Additionally, HubSpot’s CMS Hub is a robust option for managing content and websites, with a fully integrated CRM and options for dynamic content, 24/7 security monitoring, and serverless functions. The CMS Hub is especially useful for marketing teams that need both content management and analytics in one place. For those ready to leverage HubSpot’s full potential, upgrading to higher-tier plans unlocks access to more sophisticated analytics, custom reports, and in-depth automation.

About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.

15 years experience

Student icon

1,500 marketers trained since 2015

Exited 6 companies

Tool categories

All tool categories
Tool category

Traffic acquisition tools

Traffic acquisition tools help businesses drive visitors to their websites through SEO and paid advertising. Whether you focus on organic search or paid campaigns, these tools ensure your strategy is data-driven and optimised for maximum impact.

See tool category
Tool category

B2B marketing automation

B2B marketing automation tools streamline lead nurturing, email campaigns, and customer engagement, helping businesses personalise marketing efforts and scale efficiently.

See tool category
Tool category

Website and landing page tools

Website and landing page tools help businesses create high-converting web pages without needing extensive development resources. These platforms ensure your site is optimised for lead generation and performance.

See tool category
Tool category

Insights and analytics

Insights and analytics tools help businesses track, measure, and optimise their marketing funnel by providing deep data insights, user behaviour analysis, and A/B testing capabilities.

See tool category
Who wrote this content?
No items found.
ActiveCampaign
Adobe Marketo
Airtable
Amplitude
Apollo
Asana
Brevo
Cal.com
Calendly
ChatGPT
ClickUp
Cookiebot
Customer.io
Databox
Drip
Eloqua
Figma
Fireflies.ai
Folk
Freedom
Gmail
Google Analytics
Google Calendar
Google Sheets
Google Workspace
Hotjar
HubSpot Marketing Hub
HubSpot Sales Hub
Inbox When Ready
Instapage
Justuno
Keap
Klaviyo
LastPass
Leadinfo
Leadpages
Lemcal
Lemlist
Looker Studio
Loom
LoyaltyLion
MacWhisper
Mailchimp
Make
ManyChat
Metorik
Microsoft Clarity
Miro
Monday
Notebook LM
Notion
OmniConvert
Omnisend
PandaDoc
Perplexity
Pipedream
Pipedrive
Process Street
SEMrush
SaneBox
Slack
Spectacle
Squarespace
SurferSEO
Todoist
Toggl
Trello
Typeform
Unbounce
VWO
Webflow
WordPress
Zapier

What we do

Better growth infrastructure

Free audit

Free Tool stack audit

Find out exactly what’s slowing your team down. We’ll audit your current setup and give you personalised recommendations to streamline your operations.

Learn practical hacks to automate repetitive tasks.
Get expert advice on optimising your sales & marketing workflows
Discover quick wins to streamline your operations

Growth Machine Programme

In just four weeks, we transform the operational chaos in your marketing and sales so your team can stop firefighting and focus on real growth.

Better growth execution

Video course

B2B Compound Growth Course

Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.

Self-paced training to learn the compound growth methodology.
Learn the 4 growth engines through real-world examples.
Designed for individuals who want to apply the system themselves.
Free audit

Free Tool stack audit

Find out exactly what’s slowing your team down. We’ll audit your current setup and give you personalised recommendations to streamline your operations.

Learn practical hacks to automate repetitive tasks.
Get expert advice on optimising your sales & marketing workflows
Discover quick wins to streamline your operations

Compound Growth Programme

Growth isn’t random—it’s engineered. A done-with-you programme that turns growth into a structured, repeatable process—so your team can execute with confidence and revenue compounds over time.

HubSpot Marketing HubHubSpot Marketing Hub

HubSpot Marketing Hub

HubSpot Marketing Hub is a B2B marketing automation platform with CRM integration, powerful workflows, and multi-channel marketing tools for scalable growth.

Better growth infrastructure

Free audit

Free Tool stack audit

Find out exactly what’s slowing your team down. We’ll audit your current setup and give you personalised recommendations to streamline your operations.

Learn practical hacks to automate repetitive tasks.
Get expert advice on optimising your sales & marketing workflows
Discover quick wins to streamline your operations

Growth Machine Programme

In just four weeks, we transform the operational chaos in your marketing and sales so your team can stop firefighting and focus on real growth.

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.