ActiveCampaign

Automate your marketing with ActiveCampaign, providing robust tools for email, CRM, and customer journeys.

Flexible workflows with conditional logic

Advanced email segmentation

Seamlessly integrates with other tools

ActiveCampaign

Considerations

What is ActiveCampaign?

ActiveCampaign is a multifaceted Customer Experience Automation Platform that helps businesses worldwide to connect and engage with their customers more meaningfully. It enhances customer experiences by automating marketing, sales, and support processes. The platform serves over 150,000 businesses in 170+ countries, offering powerful tools for email marketing, marketing automation, customer relationship management (CRM), and machine learning to orchestrate cross-channel marketing strategies​​.

How does ActiveCampaign work?

ActiveCampaign operates through site tracking, app integrations, and artificial intelligence to streamline various marketing tasks. It simplifies the process of creating customer lists, segmenting contacts, and building automations without needing extensive technical knowledge. The platform also functions as a CRM and sales automation solution, with resources available to set up a sales pipeline and conduct lead scoring. It provides a free trial and a range of tutorials to help new users get started​​.

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Toolstack set up properly

The right tools can streamline your growth, but the wrong setup creates chaos. This guide covers how to configure your CRM, automate workflows, and integrate reporting to eliminate inefficiencies and create a seamless growth system.

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ActiveCampaign

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Drive revenue with Drip’s customer-centric email marketing, offering advanced segmentation, automation, and revenue insights.

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Engage your audience with Brevo, offering email and SMS marketing, custom automation, and easy-to-read performance reports.

Tips for new users

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Learn compound growth (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

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About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

15 years experience

1,500 marketers trained since 2015

Exited 6 companies

For over 15 years, I have been working at the intersection of marketing, sales, and business systems, helping companies achieve predictable, structured growth. My journey began in 2010 when I founded my first company. Since then, I have started and exited multiple businesses, advised global brands, and developed growth strategies that have generated millions in revenue.

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Sales tools

Equip your sales team with the best sales tools to close more deals and drive revenue.

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Sales CRM

Find the best sales CRM to manage your leads, track progress, and close more deals. This guide helps you choose the right CRM for your specific needs and business size.

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Meeting schedulers

Schedule meetings efficiently and eliminate back-and-forth emails.

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Create professional proposals that win clients and close deals.

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Lead tools

Find the best lead tools to manage your leads, from capture to conversion.

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Website & landing pages

Create high-converting landing pages that drive results. This guide helps you choose the best landing page builders.

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B2B marketing automation

Generate leads, nurture relationships, and close deals with the best B2B marketing automation tools.

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Traffic generation

Drive traffic to your website and generate leads with the best traffic generation tools.

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Insights & Analytics

Gain valuable insights and make data-driven decisions with the best analytics tools.

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User behaviour

Understand your users' behaviour and optimise your website for conversions.

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Working Smarter

Work smarter, not harder, with the best tools for productivity, efficiency, and time management.

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Project Management

Manage your projects efficiently and collaborate with your team effectively.

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Team collaboration

Improve team communication and collaboration with the best team collaboration tools.

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Streamline your workflows and save time with the best automation tools. This guide helps you choose the right ones for your business.

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Boost your productivity and achieve your goals with the best personal productivity tools.

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Wiki articles

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Wiki

Roadmap

Build clear, actionable roadmaps to guide long-term success.

Wiki

Traffic Sources

Uncover and optimise traffic channels that drive growth effectively.

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Growth Mindset

A belief that skills and abilities can be developed through effort.

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MOFU (Middle of the Funnel)

Move prospects toward conversion with targeted MOFU content and strategies.

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Prioritisation

The process of ranking tasks or goals by importance and urgency.

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Scope creep

Manage scope creep to keep projects on track and within budget.

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About us
Compound Growth Programme

Unlock compound growth in 100 days

Do it yourself

Compound Growth Programme

| Video course

Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.

Learn at your own pace and fit it around your schedule.
Learn the 4 growth engines through real-world examples.
Implement yourself with templates and resources.

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| Guided implementation

Implement the Solid Growth System with expert guidance — perfect for teams who want to embed the system across marketing and sales in just 100 days.

Get live expert support to apply the system to your business.
Learn the 4 growth engines by applying them directly to your business.
We implement it together in six workshops.
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ActiveCampaignActiveCampaign

ActiveCampaign

Automate your marketing with ActiveCampaign, providing robust tools for email, CRM, and customer journeys.

Price per month €

15

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