Apollo

An account and contact intelligence platform that provides verified prospect data, automating lead generation and qualification for sales organisations.

Apollo

Overview

What it does

Built-in email and calling tools that enable outreach without switching platforms

You'll love

Access to hundreds of millions of verified contact records with high accuracy rates

Pricing

Who is it for icon

576

/ year

Who is it for icon

59

/ month

Use cases

Who is it for icon

Account-based marketing targeting specific high-value prospects

Who is it for icon

Qualifying inbound leads with verified company and contact information

Who is it for icon

Identifying and reaching decision-makers within target accounts

Ideal for

Intelligent lead scoring that prioritises prospects most likely to convert

I test every tool myself before recommending it. Some links are affiliate links—if you buy, I may earn a small commission at no extra cost to you. Learn more.

Considerations for new users

Poor data quality costs sales organisations millions in wasted effort. Apollo solves this by maintaining a constantly updated database of hundreds of millions of verified contacts, ensuring your team reaches the right person at the right company. The platform's intelligent lead scoring cuts through the noise, highlighting which prospects are most likely to engage. Built-in email and calling functionality means you can execute multi-touch outreach sequences without switching between applications. Integration with leading CRMs keeps your data flowing seamlessly, so every insight automatically enriches your sales pipeline. For organisations running account-based marketing, Apollo's account intelligence capabilities enable you to identify all relevant stakeholders within your target accounts, dramatically improving your chances of landing enterprise deals.

Apollo

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Apollo

review

Apollo impressed me by putting list building and email sequences under one roof. Connecting Gmail was painless, and within an hour I had pulled a targeted list and launched a five-step cadence. Verified emails kept bounce rates low, and replies arrived within days.

As campaigns grew, I exported Apollo contacts into Lemlist when I needed personalised GIFs or video thumbnails, and into a LinkedIn tool for automated connection requests. Apollo’s sequencing is solid but not as creative as those niche platforms. Still, the value of an always-fresh database plus decent outreach is hard to beat. For teams focused on email and phone, Apollo is an affordable pipeline engine; add specialist tools only when your strategy demands richer personalisation or deeper analytics.

Apollo

ultimate guide

Apollo cuts through the noise of lead generation by providing sales teams with accurate, verified prospect data combined with intelligent sequencing tools. Instead of wasting time searching for contact information and qualifying leads manually, sales teams use Apollo to focus their effort on prospects most likely to buy.

Apollo

is part of

Outreach automation

Outreach automation

Build cold outreach infrastructure — domains, tools, lists, and sequences — that reaches the right people with messages that feel personal and earn replies.

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Apollo

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Apollo

An account and contact intelligence platform that provides verified prospect data, automating lead generation and qualification for sales organisations.