Mailchimp

Simplify email marketing with Mailchimp, offering tools for segmentation, automation, and campaign analytics.

Easy-to-use for beginners

Advanced automation capabilities

Insights to optimise email campaigns

Mailchimp

Considerations

How does Mailchimp work?

Mailchimp functions as an all-in-one platform for all your e-mail marketing practices. The first step is connecting Mailchimp to your website, social media accounts and if you sell products online you can connect the tool to your webshop. After this you should create your contact base by loading your current contact data into Mailchimp. Now the 'fun' can start; create sign-up forms to build your audience up, create and personalise campaigns and configure automations like follow-up e-mails and smart triggers. You can even create landing pages for your website or buy ads (for example on Facebook), directly from Mailchimp.

What can you use Mailchimp for?

The key function of this tool is obvious: e-mail marketing. The platform is focussed on building and maintaining good relationships with leads and current customers. Mailchimp has a pretty broad set of features to do so, these can be divided into four main categories:

  • Audience management; features like a segmentation tool, sign-up forms, behavioural targeting and contact profiles.
  • Creative tools; good examples are a content studio, a subject-line helper and campaign templates.
  • Marketing automation; features such as automated customer journeys, transactional e-mails after a purchase and send time optimisation based on data.
  • Insights and analytics; consists of reports, smart recommendations, an A/B testing system and a tool to send out customer surveys.
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Tips for new users

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About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Hi, I'm Ewoud!

For 15 years, I've been immersed in the world of B2B growth, helping businesses of all sizes – from startups to large corporations – achieve predictable, sustainable growth.  I've had the privilege of wearing many hats: Head of Growth for numerous companies, co-founder of several startups, and trainer to over 1,500 marketers

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Attract, capture, and nurture qualified leads with these powerful tools. Build high-converting landing pages, automate email campaigns, track lead progress, and engage visitors with chatbots to turn prospects into customers.

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Drive targeted traffic to your website and generate demand for your products or services. Utilise SEO tools, run effective paid ad campaigns, leverage social media marketing, and build strategic affiliate programmes to expand your reach.

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Drive user activation with strategies that encourage first-time success.

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Craft a strategic exit plan to maximise value and ensure a smooth transition.

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MailchimpMailchimp

Mailchimp

Simplify email marketing with Mailchimp, offering tools for segmentation, automation, and campaign analytics.

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