Mailchimp is a widely known email marketing platform with automation tools, landing pages, and CRM capabilities. While user-friendly, pricing increases quickly as you scale.
Drag-and-drop email builder with templates
Automation workflows for customer journeys
Free plan available, but with limitations
MailChimp is one of the most well-known email marketing platforms, offering a user-friendly interface, automation features, and built-in analytics for businesses of all sizes.
MailChimp’s drag-and-drop email builder, pre-made templates, and simple automation workflows make it ideal for businesses just starting with email marketing. It requires little technical expertise and provides an intuitive setup process.
While MailChimp offers basic automation like welcome sequences and abandoned cart emails, it lacks the deep segmentation and event-based triggers found in tools like Drip or ActiveCampaign. Businesses needing advanced workflow automation may find MailChimp too limiting.
MailChimp’s free plan is a great starting point, but its pricing can increase quickly as your subscriber list grows. Businesses with large contact lists may find the cost of premium plans less competitive than alternatives.
MailChimp integrates well with eCommerce platforms, CRMs, and ad networks, but it is not a complete marketing automation or CRM tool. Companies needing multi-channel automation may prefer HubSpot or ActiveCampaign.
Best for:
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
HubSpot Sales Hub is a CRM and sales automation platform with pipeline management, automated follow-ups, and AI-driven insights for B2B sales teams.
Brevo is an affordable marketing automation tool for small and mid-sized B2B businesses, offering email, SMS, and chat automation.
Drip is an advanced email marketing automation platform designed for B2B and eCommerce businesses, offering deep personalisation, segmentation, and automation.
Klaviyo is a powerful eCommerce marketing automation platform that enables businesses to run personalised email and SMS campaigns based on customer data.
ActiveCampaign is a marketing automation and email platform for small to mid-sized B2B companies. It offers deep automation, segmentation, and CRM integration.
Omnisend is an all-in-one marketing platform designed for e-commerce businesses. With powerful automation and seamless integrations, it helps businesses scale their email and SMS marketing efforts effortlessly.
Marketo is an enterprise-level marketing automation tool with AI-driven personalisation and lead management, ideal for large B2B companies.
Oracle Eloqua is an enterprise-grade marketing automation tool with lead scoring, predictive analytics, and multi-channel campaign management.
Mailchimp is a solid choice for businesses looking for a well-rounded email marketing solution with automation and CRM features. However, its pricing structure means that businesses should carefully evaluate whether it offers the best value for their needs.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
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Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.
Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.
Mailchimp is a widely known email marketing platform with automation tools, landing pages, and CRM capabilities. While user-friendly, pricing increases quickly as you scale.
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.
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