Simplify email marketing with Mailchimp, offering tools for segmentation, automation, and campaign analytics.
Easy-to-use for beginners
Advanced automation capabilities
Insights to optimise email campaigns
Mailchimp functions as an all-in-one platform for all your e-mail marketing practices. The first step is connecting Mailchimp to your website, social media accounts and if you sell products online you can connect the tool to your webshop. After this you should create your contact base by loading your current contact data into Mailchimp. Now the 'fun' can start; create sign-up forms to build your audience up, create and personalise campaigns and configure automations like follow-up e-mails and smart triggers. You can even create landing pages for your website or buy ads (for example on Facebook), directly from Mailchimp.
The key function of this tool is obvious: e-mail marketing. The platform is focussed on building and maintaining good relationships with leads and current customers. Mailchimp has a pretty broad set of features to do so, these can be divided into four main categories:
Centralise your marketing, sales, and customer service efforts with HubSpot’s all-in-one CRM platform.
Engage your audience with Brevo, offering email and SMS marketing, custom automation, and easy-to-read performance reports.
Drive revenue with Drip’s customer-centric email marketing, offering advanced segmentation, automation, and revenue insights.
Boost eCommerce conversions with Klaviyo’s advanced email marketing and automation features.
Automate your marketing with ActiveCampaign, providing robust tools for email, CRM, and customer journeys.
Feeling overwhelmed? This guide will help you clear mental clutter and go from chaos to clarity with a simple, actionable brain dump process.
Not sure where to start? Learn how to prioritise objectives, projects, and tasks so you can focus on what truly matters. Gain clarity and take meaningful steps towards your goals today.
Master task management with this guide to setting up ClickUp. Learn to organise OKRs, manage projects, track roles, and optimise workflows for clarity and focus.
Transform the way you work with 9 powerful task management habits. From quarterly planning to daily reviews, get the clarity and control you need to achieve your goals.
Understand where your testing efforts will have the most impact by mapping your B2B funnel and finding bottlenecks. Learn to identify what to test by leveraging analytics and a structured approach.
Data is the backbone of A/B testing. Learn how to set up tracking and goals in VWO to ensure accurate measurement and performance insights.
The true value of A/B testing lies in learning from the results. This chapter covers how to interpret outcomes, understand what worked, and apply those learnings to future tests.
The true value of A/B testing lies in learning from the results. This chapter covers how to interpret outcomes, understand what worked, and apply those learnings to future tests.
Move beyond one-off experiments and create a sustainable, repeatable framework for A/B testing that drives consistent improvements. Learn how to scale your efforts by refining your process and prioritising impactful tests.
Simplify email marketing with Mailchimp, offering tools for segmentation, automation, and campaign analytics.
Automate your customer journey with powerful tools for abandoned cart recovery, behavioural triggers, and follow-up sequences.
See category
.png)
.png)