Instapage

Instapage is a landing page builder designed for high-converting, fast-loading pages with A/B testing and optimisation tools.

Drag-and-drop builder for easy customisation.

Built-in A/B testing to optimise conversions.

Fast-loading pages to improve ad campaign performance.

Instapage

Considerations

Instapage is best suited for marketers running paid ad campaigns who need conversion-focused landing pages. It offers a visual page builder, heatmaps, and real-time collaboration.

Built for performance and conversion

Instapage focuses on speed, mobile responsiveness, and ad campaign optimisation, making it ideal for PPC marketers and lead generation teams.

Higher cost than standard website builders

While powerful, Instapage’s pricing is higher than traditional page builders, making it better suited for businesses actively investing in paid traffic.

Not a full website builder

Instapage is designed specifically for landing pages, so businesses needing full website functionality should consider Webflow or WordPress.

Best for:

  • Marketers running ad campaigns needing high-converting landing pages.
  • Businesses focused on A/B testing and performance optimisation.
  • Teams requiring collaboration tools for landing page design.
Go to all tools

Alternatives for

Instapage

WebflowWebflow

Webflow

Webflow is a no-code website builder that gives designers full control over layout, animations, and responsiveness.

WordPressWordPress

WordPress

WordPress is the world’s most popular CMS, offering full control over website design, functionality, and scalability.

SquarespaceSquarespace

Squarespace

Squarespace is an all-in-one website builder with modern templates, built-in eCommerce, and hosting solutions.

LeadpagesLeadpages

Leadpages

Leadpages is an easy-to-use landing page builder for businesses looking to generate leads and conversions without needing technical expertise.

UnbounceUnbounce

Unbounce

Unbounce is a conversion-focused landing page builder with AI-powered optimisation and testing tools for marketers.

Tips for new users

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Learn compound growth (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

Learn for free

Advanced tips for

Instapage

About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

Tool categories

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Traffic & website

Website and landing page tools help businesses create high-converting web pages without needing extensive development resources. These platforms ensure your site is optimised for lead generation and performance.

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B2B marketing automation

B2B marketing automation tools streamline lead nurturing, email campaigns, and customer engagement, helping businesses personalise marketing efforts and scale efficiently.

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Lead generation tools

Lead generation tools help B2B businesses identify, engage, and convert potential clients through prospecting, outreach, and website lead capture.

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InstapageInstapage

Instapage

Instapage is a landing page builder designed for high-converting, fast-loading pages with A/B testing and optimisation tools.

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