Instapage is a landing page builder designed for high-converting, fast-loading pages with A/B testing and optimisation tools.
Drag-and-drop builder for easy customisation.
Built-in A/B testing to optimise conversions.
Fast-loading pages to improve ad campaign performance.
Instapage is best suited for marketers running paid ad campaigns who need conversion-focused landing pages. It offers a visual page builder, heatmaps, and real-time collaboration.
Instapage focuses on speed, mobile responsiveness, and ad campaign optimisation, making it ideal for PPC marketers and lead generation teams.
While powerful, Instapage’s pricing is higher than traditional page builders, making it better suited for businesses actively investing in paid traffic.
Instapage is designed specifically for landing pages, so businesses needing full website functionality should consider Webflow or WordPress.
Best for:
Webflow is a no-code website builder that gives designers full control over layout, animations, and responsiveness.
WordPress is the world’s most popular CMS, offering full control over website design, functionality, and scalability.
Squarespace is an all-in-one website builder with modern templates, built-in eCommerce, and hosting solutions.
Leadpages is an easy-to-use landing page builder for businesses looking to generate leads and conversions without needing technical expertise.
Unbounce is a conversion-focused landing page builder with AI-powered optimisation and testing tools for marketers.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
Website and landing page tools help businesses create high-converting web pages without needing extensive development resources. These platforms ensure your site is optimised for lead generation and performance.
See tool categoryB2B marketing automation tools streamline lead nurturing, email campaigns, and customer engagement, helping businesses personalise marketing efforts and scale efficiently.
See tool categoryLead generation tools help B2B businesses identify, engage, and convert potential clients through prospecting, outreach, and website lead capture.
See tool categoryMy name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Instapage is a landing page builder designed for high-converting, fast-loading pages with A/B testing and optimisation tools.