Airtable

Organise data and collaborate effectively with Airtable, blending the best of spreadsheets and databases.

Combines database and spreadsheet

Build custom views for data

Collaborative tools for team projects

Airtable

Considerations

What is Airtable?

A tool to create spreadsheets and databases. Airtable makes it very easy to build your own applications without any coding experience. This way you can create databases clearly and quickly in order to save client records, content, or something else. One of the main advantages is the ease of connecting Airtable with other tools and integrations.

Streamlined Project Management

One of the most significant benefits of Airtable for growth, marketing, or sales teams is its ability to streamline project management. With Airtable's flexible, spreadsheet-like interface, teams can easily organize and visualize their workflows, making it simpler to manage multiple projects simultaneously. By keeping track of deadlines, assigning tasks, and monitoring progress, teams can better allocate resources, improve overall efficiency, and ensure that projects are completed on time and within budget.

Enhanced Collaboration

Airtable's collaborative features allow team members to work together seamlessly, regardless of their location or time zone. Real-time updates and the ability to comment on individual records make it easy for team members to communicate, share ideas, and provide feedback. This enhanced collaboration not only helps to minimize misunderstandings and miscommunications but also fosters a more cohesive team environment, ultimately leading to improved productivity and better outcomes.

Customizable Workflows and Dashboards

Airtable offers a high level of a for growth, marketing, or sales teams, enabling them to tailor their workflows and dashboards to meet specific business needs. With a range of pre-built templates and the ability to create custom views, teams can quickly adapt Airtable to suit their unique processes and goals. This flexibility ensures that teams can easily track the metrics and KPIs that matter most to them, allowing for more informed decision-making and strategy development.

Automation and Integration

Airtable's robust automation features help growth, marketing, and sales teams save valuable time by automating repetitive tasks and processes. From automatically sending email notifications to updating fields based on specific triggers, Airtable allows teams to focus on more strategic tasks and initiatives. Furthermore, with its extensive integration capabilities, Airtable can easily connect with other essential tools and platforms used by the team, such as CRMs, email marketing platforms, and analytics tools, ensuring a seamless flow of data and insights across the organization.

How does Airtable work?

In Airtable you create databases. These bases consist from tables, records, and fields. A table consists of a list of items from the same type, such as people, ideas or projects. Each table consists of records and fields. A record is a separate item in a table. Records show up in the spreadsheet view. Fields often consist of the truly important information. This information can be processed in different forms, such as text, check boxes, file attachments, ratings, selection options and more.

What can you use Airtable for?

These are 5 of the key features that characterize Airtable:

  • Templates for new users to get you started with the creation of your first databases.
  • A space to organize and save document, photos/videos and spreadsheets.
  • Personalized views and fields with something useful for every organization
  • Invite team members and/or clients and collaborate in the base.
  • Smart integrations with other tools, social media channels, email platforms etc.

Airtable is a cloud-based relational database and project management platform that combines the functionality of a spreadsheet with the power of a database. It allows users to create, edit, and collaborate on tables of data in a flexible and customisable format, with the ability to add attachments, images, and other multimedia.

How can it benefit sales teams?

Airtable can benefit sales teams in several ways, including:

CRM functionality: Airtable can be used as a customer relationship management (CRM) tool, with the ability to store and manage customer and lead data, including contact information, sales history, and notes.

Sales pipeline tracking: customisable tables and views can be used to track the status of leads and deals in the sales pipeline, with the ability to add tasks, deadlines, and notes.

Team collaboration: collaborative features make it easy for sales teams to share information and collaborate on tasks and projects, with the ability to assign tasks and set deadlines.

Integration with other tools: Airtable integrates with a range of third-party tools, such as Zapier and Salesforce, allowing sales teams to streamline their workflows and automate repetitive tasks.

How can it benefit B2B marketing teams?

Airtable can benefit B2B marketing teams in several ways, including:

Campaign planning and management: the tool can be used to plan and manage marketing campaigns, with the ability to store and track campaign data, including audience targeting, content calendars, and performance metrics.

Lead generation and management:  with the ability to track lead sources, lead status, and lead contact information.

Content management: Airtable can be used to manage content calendars and track content performance, with the ability to store and organise content assets and collaborate on content creation.

Tool audit icon

Toolstack set up properly

The right tools can streamline your growth, but the wrong setup creates chaos. This guide covers how to configure your CRM, automate workflows, and integrate reporting to eliminate inefficiencies and create a seamless growth system.

Free tool audit
Growth challenge
Go to all tools

Alternatives for

Airtable

NotionNotion

Notion

Organise and collaborate with Notion, an all-in-one workspace for planning, documentation, and project management.

ClickupClickup

Clickup

Manage projects and campaigns with ClickUp, an all-in-one productivity platform for teams and individuals.

MondayMonday

Monday

Manage projects and workflows effortlessly with Monday, built for marketers and teams who value collaboration.

Tips for new users

Icon for video lessons

Learn compound growth (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

Learn for free

Advanced tips for

Airtable

Related articles

Go to blog
No items found.

About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Hi, I'm Ewoud!

For 15 years, I've been immersed in the world of B2B growth, helping businesses of all sizes – from startups to large corporations – achieve predictable, sustainable growth.  I've had the privilege of wearing many hats: Head of Growth for numerous companies, co-founder of several startups, and trainer to over 1,500 marketers

Tool categories

All tool categories
Tool category

Sales tools

Equip your sales team with the tools they need to manage leads, track interactions, automate tasks, and close deals efficiently. From CRM software to proposal management, these tools streamline the sales process and boost revenue.

See tool category
Tool category

Lead tools

Attract, capture, and nurture qualified leads with these powerful tools. Build high-converting landing pages, automate email campaigns, track lead progress, and engage visitors with chatbots to turn prospects into customers.

See tool category
Tool category

Traffic generation

Drive targeted traffic to your website and generate demand for your products or services. Utilise SEO tools, run effective paid ad campaigns, leverage social media marketing, and build strategic affiliate programmes to expand your reach.

See tool category
Tool category

Insights & Analytics

Gain a deep understanding of your customers and their behaviour. Analyse website traffic, visualise user interactions with heatmaps, and gather valuable feedback through surveys and reporting tools to make data-driven decisions.

See tool category
Tool category

Working Smarter

Boost productivity and collaboration within your team. Utilise project management software, build a central knowledge base, streamline team communication, and leverage AI-powered tools to automate tasks and work more efficiently.

See tool category
Tool category

Ecommerce tools

Streamline your online store and boost sales with powerful e-commerce tools. These tools help you manage inventory, process orders, and provide a seamless customer experience.

See tool category

Wiki articles

Go to wiki
Wiki

UI

The design of interfaces for users to interact with software or devices.

Wiki

Retargeting

Re-engage lost leads and increase conversions with strategic retargeting.

Wiki

Return on Investment

A measure of the profitability of an investment relative to its cost.

Wiki

Customer journey

Map and refine each touchpoint to create seamless, engaging customer experiences.

Wiki

A/B testing

Optimise decisions with scientific A/B testing strategies and tools.

Wiki

Digital Marketing

Leverage proven digital marketing strategies to expand your online presence.

No items found.
No items found.
ActiveCampaign
Adobe Commerce
Airtable
Amplitude
Asana
Brevo
Cal.com
Calendly
ChatGPT
Clickup
CookieYes
Cookiebot
Databox
Drip
Figma
Fireflies.ai
Folk
Freedom
Gmail
Google Analytics
Google Calendar
Google Sheets
Google Workspace
Gorgias
HotJar
HubSpot
Inbox When Ready
Instant
Instapage
Justuno
Keap
Klaviyo
Lastpass
Leadinfo
Leadpages
Lemcal
Lemlist
Looker Studio
Loom
Loyaltylion
MacWhisper
Mailchimp
Manychat
Metorik
Microsoft Clarity
Monday
Notebook LM
Notion
OmniConvert
PandaDoc
Perplexity
Pipedream
Pipedrive
Process Street
Profit Metrics
SEMrush
Sanebox
Sendcloud
Shopify
Spectacle
Squarespace
SurferSEO
Todoist
Toggl
Trello
Typeform
Unbounce
VWO
Webflow
Wordpress
Zapier

Get started

About us
B2B Growth Programme

Unlock compound growth in 100 days

Do it yourself

B2B Growth Programme

| Video course

Master the Solid Growth System with this 8-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.

Bite-sized modules to fit learning into your busy schedule
Crystal-clear explanations make complex growth concepts easy to grasp
Instantly applicable strategies deliver tangible results in your daily work

Best for individuals

Video icon

8h

video course

Time icon

Self-paced

Module white icon

49

lessons

7

modules

Individual access icon

Individual course access

Lifetime update icon

Incl. course updates

Satisfaction guarantee

Done with you

B2B Growth Programme

| Guided implementation

Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.

Transition from scattered tactics to a structured growth system
Gain a clear understanding of your growth strategy and key metrics
Reach your goals faster with expert guidance and support
Group icon

Best for teams

Video icon

8h

video course

Time icon

14

week programme

Video call icon

14

weekly workshops

Team access

10

course licenses

Accountability icon

Weekly accountability

Slack support

AirtableAirtable

Airtable

Organise data and collaborate effectively with Airtable, blending the best of spreadsheets and databases.

Price per month €

24

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.