Map your funnel and find bottlenecks

Understand where your testing efforts will have the most impact by mapping your B2B funnel and finding bottlenecks. Learn to identify what to test by leveraging analytics and a structured approach.

Map your funnel and track user behaviour across pages.

Identify the biggest bottlenecks using analytics and heatmaps.

Brainstorm actionable testing ideas for each step of the funnel.

Map your funnel and find bottlenecks

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Learn compound growth (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

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Solid B2B Growth

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Toolstack set up properly

The right tools can streamline your growth, but the wrong setup creates chaos. This guide covers how to configure your CRM, automate workflows, and integrate reporting to eliminate inefficiencies and create a seamless growth system.

Free tool audit
Growth challenge

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About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

15 years experience

1,500 marketers trained since 2015

Exited 6 companies

For 15 years, I've been immersed in the world of B2B growth, helping businesses of all sizes – from startups to large corporations – achieve predictable, sustainable growth.  I've had the privilege of wearing many hats: Head of Growth for numerous companies, co-founder of several startups, and trainer to over 1,500 marketers

Keep reading

Topic

Marketing funnel

Optimise your marketing funnel to convert more leads into customers. This module explores strategies for improving submission rates, activating leads, and increasing booking rates.

See topic
Marketing funnel
B2B A/B testing
Guide

B2B A/B testing

Master the foundations of A/B testing in a B2B context. This guide equips you with the tools to set up your first experiment, analyse results, and build a sustainable testing program. Ideal for professionals ready to implement and learn through action.

Further reading

B2B Growth Programme

Unlock compound growth in 100 days

Video course

Best for individuals

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9h

video course

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Self-paced

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45

lessons

7

modules

Master the Solid Growth System with this 9-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.

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Guided implementation

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Best for teams

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14

week programme

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14

weekly workshops

Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.

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