Understand where your testing efforts will have the most impact by mapping your B2B funnel and finding bottlenecks. Learn to identify what to test by leveraging analytics and a structured approach.
Map your funnel and track user behaviour across pages.
Identify the biggest bottlenecks using analytics and heatmaps.
Brainstorm actionable testing ideas for each step of the funnel.
Master the foundations of A/B testing in a B2B context. This guide equips you with the tools to set up your first experiment, analyse results, and build a sustainable testing program. Ideal for professionals ready to implement and learn through action.
See guideBoost your business with actionable strategies for conversion optimisation. Learn how to tweak, test, and refine every detail to maximise results.
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