Set up tracking and goals for accurate data

Data is the backbone of A/B testing. Learn how to set up tracking and goals in VWO to ensure accurate measurement and performance insights.

Define testing goals and set up tracking in VWO.

Implement an A/A test to validate your tracking setup.

Troubleshoot common tracking errors and ensure data reliability.

Set up tracking and goals for accurate dataSet up tracking and goals for accurate data
45-min free course

Free growth course for B2B marketers

Learn the system that scales revenue without scaling workload. 45 minutes of lessons, 214% revenue case study, and a complete growth model.

Managed growth for B2B service teams

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Best for teams

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A structured 14-week execution plan

A 100-day sprint to implement the Solid Growth system — so you can scale revenue without scaling your workload. We act as your external growth team and deliver results fast.

Introduction

You want to make sure that the event is fired/triggered on the exact thing we want to track. So NOT on the 'email filled out' but for the FORM SUBMITTED.

  • Check your tracking documentation to make sure everything is set up correctly and you are measuring the exact correct step. Don't assume as a marketer. Double check and get confirmation. This is essential to not measure.

Conclusion

About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

Further reading

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