Escape the 9-to-5 grind, work less, and create the lifestyle you want while achieving more.
Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.
The 4-Hour Workweek is a groundbreaking guide for escaping the traditional 9-to-5 grind, achieving time and financial freedom, and living life on your own terms. Tim Ferriss introduces the concept of the "New Rich" (NR), individuals who focus on maximising life’s experiences while minimising work hours. Using his DEAL framework—Definition, Elimination, Automation, and Liberation—Ferriss presents actionable strategies for redesigning your career and lifestyle. The book’s core message is clear: stop deferring life until retirement; live it fully, now.
Ferriss begins by challenging societal norms around work and success, arguing that conventional goals like early retirement or climbing the corporate ladder often lead to dissatisfaction. He introduces the New Rich mindset, which prioritises time, mobility, and meaningful experiences over material wealth.
This chapter outlines the foundational principles of the New Rich:
Ferriss introduces the 80/20 principle (Pareto Principle), showing how 80% of results come from 20% of efforts. He urges readers to eliminate unnecessary tasks, delegate whenever possible, and focus only on high-impact activities.
Selective ignorance is a key strategy for reducing distractions. Ferriss recommends limiting news consumption, ignoring irrelevant emails, and saying "no" to activities that don’t align with your goals.
Ferriss provides practical advice for managing interruptions and setting boundaries. Strategies include batch processing emails and implementing systems to reduce reliance on you as the bottleneck in workflows.
This chapter explores the power of delegation. Ferriss discusses outsourcing tasks to virtual assistants, freeing up time for strategic work or personal pursuits. He provides detailed steps for finding and managing assistants effectively.
Ferriss introduces the concept of a “muse,” a small, automated business designed to generate income with minimal oversight. He guides readers through choosing a profitable niche, testing ideas with paid ads, and scaling the business to achieve financial independence.
Automation allows business owners to manage operations with minimal involvement. Ferriss describes tools, workflows, and mindsets that help maintain profitability while stepping away from day-to-day responsibilities.
This chapter focuses on negotiating remote work arrangements. Ferriss provides scripts and strategies for convincing employers to let you work from anywhere, starting with small trials that build trust.
For those ready to leave traditional employment, Ferriss outlines a plan for transitioning to entrepreneurship. He discusses minimising financial risk, building a safety net, and prioritising personal goals over job security.
Ferriss introduces the concept of taking extended breaks throughout your career to travel, learn, or pursue hobbies. He shares examples of people who’ve lived abroad, learned new skills, or simply relaxed without sacrificing income.
The final chapter focuses on filling your newfound free time with meaningful pursuits. Ferriss warns against slipping back into old habits and encourages readers to set goals that align with their passions and values.
Ferriss’s The 4-Hour Workweek is both a philosophy and a practical guide for anyone ready to break free from traditional work models and live a more meaningful life.
If your marketing and sales teams are too busy firefighting — fixing tools, chasing data, and dealing with messy handovers — you’ll never have time to focus on real growth. The Growth Operations Programme fixes your operations first, so you can finally work on scaling up.
The 4-Hour Workweek has been a powerful influence on my career and lifestyle, guiding me towards a life that balances work efficiency with personal freedom. Inspired by Ferriss’s ideas, I adopted the digital nomad lifestyle and found ways to make remote work not just feasible but highly productive. The book’s focus on automation and process-thinking led directly to the founding of Replicable, a Zapier automation agency I co-founded with Stefan. In building this agency, Ferriss’s principles of eliminating, automating, and focusing on impact shaped how we structure and scale client solutions, allowing us to grow and manage complex workflows remotely.
Ferriss’s focus on meaningful efficiency challenged me to rethink traditional work habits and fully embrace a systems-based approach. Thinking in processes has helped both in my personal life and in managing projects across multiple time zones, allowing for continuous productivity and reliable output without overextending myself or my team. This book has also inspired me to help clients see the value in automation, encouraging them to embrace tools and processes that enhance their business with minimal effort.
Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Miro is a collaborative online whiteboard tool that enables teams to brainstorm, map workflows, and visualise ideas in real time.
HubSpot Marketing Hub is a B2B marketing automation platform with CRM integration, powerful workflows, and multi-channel marketing tools for scalable growth.
Customer.io is a flexible automation platform designed for precise segmentation and real-time messaging, ideal for B2B service businesses.
Omnisend is an all-in-one marketing platform designed for e-commerce businesses. With powerful automation and seamless integrations, it helps businesses scale their email and SMS marketing efforts effortlessly.
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.
Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.
Escape the 9-to-5 grind, work less, and create the lifestyle you want while achieving more.
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.